Amaphulo okuthengisa kunye nobudlelwane boluntu zizinto ezibalulekileyo kulo naliphi na ishishini eliyimpumelelo. Banika inkampani yakho ithuba lokubalisa ibali lakho ngendlela ebandakanyayo eyakha ukuthembeka kunye nokuthembela kubathengi bakho. Nokuba ukweliphi na ishishini, kubalulekile ukuqinisekisa ukuba unesicwangciso esiluqilima sokuthengisa esikhoyo sika-2023. Ukukunceda, siqulunqe uludwe lwemizekelo emangalisayo nobudlelwane boluntu lwamva nje oluya kukukhuthaza.
I-PR imalunga nokuba yiNyaniso, uYilo, kwaye wenze okulungileyo kubathengi bakho kunye noluntu
Ubudlelwane boluntu sisixhobo esinamandla esinokusetyenziselwa ukunceda ishishini lakho likhule kwaye lenze impembelelo entle kwihlabathi. Akunjalo malunga nokufumana usasazo lweendaba; imalunga nokuba yinyani, uyilo, kwaye wenze okulungileyo kuluntu lwakho. Xa kwenziwe kakuhle, ubudlelwane bukawonke-wonke bunokuzisa abathengi abatsha kwaye kwandiswe ukuthengisa—ngalo lonke elo xesha kusakha ubudlelwane nabakhoyo.
Ukusebenzisana ne-PR firm yeyona ndlela ibalaseleyo yokwenza unxibelelwano nabantu abaxhasa iinzame zakho, ukukhuthaza ukuziva usondele phakathi kwabo kunye nebhrendi yakho. Ngokusebenzisa amaqonga anje ngemithombo yeendaba zentlalo kunye neeleta zeendaba ze-imeyile, amaphulo anamhlanje kunye nezicwangciso ze-PR zinika umbono wobuqu kunxibelelwano lwakho nabaphulaphuli, ngaloo ndlela ukhulisa ukuthembana kunye nobudlelwane.
Ngoku makhe sijonge eminye imizekelo yamaphulo ePR asanda kuphumelela anokukhuthaza kulo nyaka uzayo.
1. Iphulo lika-Airbnb leeMbacu zaseUkraine
U-Airbnb kudala eyintshatsheli yeembacu nolunye uluntu olufuna uncedo, nokuba kungenxa yenkxaso yemali okanye ngokuvulela abo babaleka imfazwe amakhaya abo. Yiyo loo nto ingafanele isothuse into yokuba u-Airbnb esandul' ukumisela iphulo leembacu zase-Ukraine ebudeni bobunzima eziye zajamelana nazo ngo-2022. ukudibanisa iindwendwe kunye neendwendwe. Ekubeni ngaphezu kwe-100,000 yeembacu ezibaleka le ntlekele yaseUkraine nezifuna ikhusi kumazwe angabamelwane, uAirbnb uye waseka iphulo lokuzibonelela ngezindlu. Yindlela entsha yokwenza abantu babandakanyeke, kwaye yindlela entsha yokunceda abo basweleyo.
2. Spotify Ingasongwanga
USpotify ungene kulonwabo ngephulo elatyhala iapp yakhe entsha yeselula. Olona gxininiso lweli phulo lwalukwiakhawunti ye-Twitter yase-Spotify yase-UK, esebenzise i-#SpotifyUnwrapped ukukhuthaza umculo omtsha kunye nokubonelela abasebenzisi ngeengcebiso ezisekelwe kwimikhwa yabo yangaphambili yokumamela. Abasebenzisi banokusebenzisana nabanye abasebenzisi ngokuthumela izithuba zabo #SpotifyUnwrapped; oku kudala imvakalelo yoluntu phakathi kwabasebenzisi beminyaka eyahlukeneyo kunye nezinto ezithandayo zomculo.
Iphulo libe yimpumelelo kuba livumele abasebenzisi ukuba benze njalo Zibandakanye nomxholo sele bewuthandile lo gama bebakhuthaza ukuba babelane nabanye ngendlela abawuthanda ngayo umculo baze bafumane ingxelo kwabanye ngoko bakuphulaphuleyo. Oku kwanceda ukudala indawo apho abantu babekulungele ukwabelana ngomculo abawuthandayo kuba besazi ukuba kuya kubakho omnye umntu onokuwuthanda naye! Iphulo le-PR landisiwe ukusuka kwiphulo lexesha elinye ukuya kwisithethe soluntu kubasebenzisi ekupheleni konyaka ngamnye.
3. Iphulo likaMcDonald's 'Siqesha Abantu'
IMcDonald's isandula ukuphehlelela iphulo elitsha lentengiso elibizwa ngokuba “Siqesha Abantu” ukukhuthaza amathuba emisebenzi kwitsheyini, kwaye konke kumalunga nendlela abasebenzi bakwaMcDonald abangabantu bokwenyani abanobomi bokwenyani, kwaye iMcDonald's yindawo yokuba abantu baye xa befuna. ukuba babe ngokwabo. Eli phulo lijolise ekulungiseni ibala elibi elithe iMcDonald's yakha kwiminyaka yayo njengekhonkco lokutya okukhawulezayo. Inkampani inethemba lokuba eli phulo litsha liza kunceda ukutshintsha iingqondo zabantu malunga nokusebenza eMcDonald's. Lo ngumzekelo omhle wendlela iphulo le-PR elinokusetyenziswa ngayo ukutshintsha uluvo loluntu malunga nazo naziphi na iimpikiswano okanye iintsomi ezinxulumene neshishini.
Ividiyo ibonisa abasebenzi bethetha ngemisebenzi yabo eMcDonald's-kunye nento abayithandayo ngayo. Bathetha ngendlela abakuthanda ngayo ukutya, bayakuthanda ukusebenza nabo basebenza nabo, yaye bayakuthanda ukuba nabo bangakwazi ukusebenza. Le ntengiso ikwabandakanya imiboniso yabasebenzi besenza izinto ezimnandi ngaphandle komsebenzi: ukudlala imidlalo, ukufunda esikolweni, kunye nokukhwela iibhayisekile nabahlobo. Ezi zizinto zonke ezisenza sibe ngabantu-kwaye izibhengezo ziqinisekisa ukuba zisikhumbuza ukuba umntu yinto yokuqhayisa!
4. Iphulo likaHobe '#TheSelfieTalk'
'#TheSelfieTalk' kaHobe iphulo ngumzekelo omkhulu wendlela yokuba ngalo mzuzu, uyilo kwaye ufanelekile. I-Dove luphawu olwaziwayo ngamaphulo alo ajongana nemiba yokwenyani ejongene nabasetyhini namhlanje. Eli phulo alihlukanga, kodwa linayo i-twist eyongeziweyo: imalunga ne-selfies.
Eli phulo likhuthaza abasetyhini ukuba babelane ngezithombe ezizithulelayo kunye ne-hashtag ethi #TheSelfieTalk ukuze baqalise iincoko ngezinto ezibalulekileyo kubo. Kodwa ngokungafaniyo namanye amaphulo eendaba zoluntu, le ayingokwabelana ngeefoto kunye nokufumana ukuthanda-imalunga nokuqalisa iingxoxo zokwenyani kwimiba ebalulekileyo efana nomfanekiso womzimba okanye ukuzithemba.
Ngokukhuthaza abasetyhini ukuba babelane ngeeselfies, iDove idale ithuba lokuba abasetyhini abasoloko beziva bebodwa kwiimvakalelo zabo okanye amava ajikeleze imbonakalo yomzimba ukuba bathethe ngaloo mava nabanye abanokuba baziva ngokufanayo. Ikwanika abantu abasenokungabi namdla wokuthetha ngale miba ithuba lokuphulaphula nokufunda kuyo.
Phambi kokuba sisonge, kubalulekile ukukhumbula ukuba awona maphulo angcono obudlelwane boluntu ayingokutyhala nje imveliso okanye inkonzo; bamalunga nokubalisa ibali eliyinyani kunye nokubandakanya abathengi. Ngokuthatha ithuba lamajelo eendaba ezentlalo anje nge-Instagram kunye ne-Twitter kunye namaqonga emveli afana nemiboniso yeendaba zikamabonwakude kunye neemagazini, iibrendi zinokufikelela kubaphulaphuli ekujoliswe kuzo ngeendlela ezingazange zenzeke ngaphambili. Siyathemba ukuba le mizekelo ikukhuthaze ukuba ucinge ngokuyilayo malunga nokuba inkampani yakho inokuzibandakanya njani nezimvo ezinomdla zePR ezifana nezi!
