Amaxesha ngamaxesha, amashishini aya kufuna ukwandisa i-analytics okanye i-injini yokukhangela ukuze baqeshe 'ingcali ye-SEO'. Ngelishwa, oku kuhlala kuyinkcitho yemali kuba esona sizathu siqhelekileyo sokuba iiwebhusayithi zabo zingabonakali kukuba umxholo awukho phezulu. Amashishini nawo anomcimbi wokuxhomekeka kakhulu kumxholo webhlog onokuphelelwa lixesha ngokukhawuleza. Ukukhangela kufuna izixhobo zesalathiso ezinzulu. Kwilizwe le-SAP, umgudu yenye yezona zinto zisisiseko xa ujongene seo. Kukho umxholo omninzi onxulumene ne-SAP okhoyo, kodwa iwebhusayithi yakho ayizukufumana i-injini yokukhangela oyifunayo ngaphandle komzamo kunye nokuvela kwakho.
Ukukhangela kuqhubeka kwimeko yendaleko. Iinkampani ezininzi ezikwi-Intanethi, zifumana uninzi lwazo Ukugcwala kwimithombo yeendaba zentlalo iisayithi ezinje nge-Twitter kunye ne-Facebook. Ngapha koko, kukho ubumbano olwenzeka kwi-Intanethi njengoko iwebhsayithi yoluntu kunye nesicatshulwa esekwe kwiwebhu zidibanisa into enye. Ngelishwa, ngokunyuka kweendaba zosasazo, iinkampani zenza impazamo efanayo. Abawukhathaleli umsebenzi obandakanyekayo ekudaleni nasekuhambiseni umxholo osemgangathweni, kwaye bayathontelana kwimithombo yeendaba zentlalo ukuhambisa imiyalezo yentengiso. Ezi zizinto ezenza ukuba iwebhusayithi isilele.
Iindaba ezimnandi zezokuba unokwenza isicwangciso somxholo wewebhu, kwaye kulula kakhulu ukwenza. Konke okufuneka ukwenze kukwabelana ngolwazi olwaziyo kwaye unomdla malunga nolwazi owabelana ngalo. Akufanele ube yintsusa kuphela, kodwa kuya kufuneka ufikeleleke.
Kwiminyaka emininzi, 'i-SEO gurus' ihlawulise amashishini amawaka eedola ukuze bafundise la mashishini iindlela ezahlukeneyo zokusebenzisa iisayithi zabo ukuze iisayithi zivele ziphakamileyo kwizinga. Nangona kunjalo, ii-algorithms zenziwe lula, kwaye i-Mindset Analytics kulula kakhulu ukuba ifundwe ukuba nabani na onesiza se-SAP unokufumana ukugcwala kwezinto eziphilayo ukuba bazimisele ukwenza umzamo.
Kutheni le nto i-SEO ibalulekile?
seo ibalulekile kuba ufuna ukwalathisa kangangoko ukugcwala kwezinto eziphilayo kwindawo yakho kangangoko. Ukuba iwebhusayithi yakho ayenzi kakuhle kwimibandela yokukhangela enxulumene neSAP, unokuqiniseka ukuba kufuneka uchithe imali engaphezulu kuneyimfuneko kwintengiso ekwi-Intanethi.
Iziphumo ze-Organic, zikwabizwa ngokuba urhwebo inbound, zibalulekile kuba ziya kunceda ukuhambisa iindwendwe ezintsha kwiwebhusayithi yakho yonke imihla. Oku kuthetha ukuba ezi zikhokelo ziya kucofa kwiidemo zakho, zibhalise kwiiwebhu, qhagamshelana nawe ukuhambisa iiseva zazo zeSAP kwilifu Ingqondo yeSAP Fiori, kwaye wenze ezinye iifowuni kwisenzo.
Kubalulekile ukuba ufumane iiKhonkco eziNgenayo ezivela kwiiNdawo eziDumileyo kuShishino
Kukho abantu abenza umcimbi omkhulu malunga nokufumana ikhonkco kwindawo ethiwe yindawo kaGunyaziwe kaGoogle. Yintoni ebalulekileyo kukufumana amakhonkco angenayo avela kwezinye iisayithi ezinxulumene noko. Iindawo kufuneka zigcinwe ngokuhlonitshwa nguGoogle. Injini yokukhangela iya kugweba iwebhusayithi yakho kwaye iya kufumanisa ukuba ngubani omele abhekiswe kwindawo yakho ngokusekwe ekuqinisekisweni kwenqanaba lakho ngala makhonkco angenayo. Khumbula, awufumani makhonkco alungileyo ngokubacela. Ufumana amakhonkco amnandi ngokwenza umxholo onika ulwazi ezinye iisayithi ezifuna ukwabelana nabafundi bazo.
Eyona nto iphambili kukwakha umxholo onyanzelisa kwaye ufundise kangangokuba ubuchaphazela ngokwenene ubomi bomntu. Indawo yakho iya kuthi emva koko ifumane amakhonkco kunye nenqanaba elifanelekileyo kwiwebhusayithi esemgangathweni.
