Xa kuziwa kwizakhiwo ezibonakalayo zihlala ziyinto yokuqala eza ezingqondweni zabantu kukufikeleleka. Kodwa namhlanje, iyasebenza nakwiwebhusayithi nakwidijithali ngokunjalo. Nangona imithetho ethile ingekaziswa okwangoku, ixesha elifanelekileyo lokuqinisekisa indawo yakho, kunye nezinye izinto zedijithali, sisikhalazo namhlanje.
Ukufikeleleka kwidijithali, kwelinye icala, kubhekisa kwindlela yokwenza iiwebhusayithi, umxholo wedijithali, kunye nokusetyenziswa okunokusetyenziswa ngumntu wonke njengaleyo inokuqonda, intetho, ukuva, iimoto kunye nokukhubazeka okubonakalayo.
Namhlanje, kukho umthetho ongavumeli ucalucalulo kubantu abakhubazekileyo kuzo zonke iinkalo zobomi boluntu kwaye ubizwa ngokuba ngumthetho waseMelika okhubazekileyo okanye i-ADA. Kule minyaka imbalwa idlulileyo, kuninzi okuninzi malunga nalo mthetho ngenxa yezikhalazo ezininzi ezineendawo ezingaphezu kwezi-800 zokufikeleleka kwezikhalazo ezifakwe kwiinkundla zombuso nezomdibaniso ngo-2017 kuphela.
Ngale nto engqondweni, iinkampani, kule mihla, ziya ziqonda ngakumbi ukuba yintoni ekufuneka yenziwe ukuze iisayithi zazo zifikeleleke kubantu abakhubazekileyo.
Nangona kunjalo, ukuba kunjalo ukulawula i-SEO yewebhusayithi yakho ngokusebenza ngoko ukwimo entle evela kumbono wokuthotyelwa kwe-ADA kuba uninzi lwe-SEO ludibana nemigangatho ye-ADA.
Ukukunceda ukwandisa iwebhusayithi yakho kunye nokufikeleleka kwesicelo esiphathwayo, nazi ezinye zeendlela ezilungileyo ze-SEO onokuzisebenzisa.
Iindlela ezi-7 ezilungileyo ze-SEO ezixhasa ukuthobela i-ADA
Iithegi zevidiyo kunye nokukhuphela
Inkqubo yokudibana ukuze ibe I-ADA-yamkelwe, ezibhaliweyo ezinokufundwa kuzo zombini imithombo yeendaba kuphela kunye nemithombo yeendaba yeaudio kuphela ziyafuneka. Ukuza neempendulo ezichanekileyo zombhalo kuqinisekisa ukuba unika yonke injini yokukhangela enesicatshulwa esichazayo kunye negama eliphambili.
Kodwa ngaphandle kwalonto, kuyakufuneka ube namagama aphambili, iinkcazo kunye nezihloko zeevidiyo zakho. Khumbula ukuba ukuba nesicatshulwa esihambelana nevidiyo yakho kuvumela abantu ukuba bafumane iividiyo ezinjengezakho ngokulula.
Umahluko wemibala kunye nobukhulu bokubhaliweyo
Xa ulungiselela iwebhusayithi okanye usetyenziso lweselfowuni lwe-SEO, sukusebenzisa isicatshulwa njengefoto kwaye ungaxhomekeki kumbala ukuqaqambisa iinkcukacha kodwa endaweni yoko wandise umahluko wesicatshulwa kunye nokufundeka.
Ukulandelelana komxholo
Ngaphandle kombala kunye nobungakanani bokubhaliweyo, kubalulekile ukuba umxholo wakho ulungelelaniswe ngokulandelelana. Ngaba bantu baya kuba nakho ukwenza umxholo wabo ngokulula.
Ngokusisiseko, izakujongeka njengoku:
- Uhambo oluphambili
- Isihloko (H1)
- Amacandelo eWebhusayithi
- Ngeenyawo
Ukongeza koku, ukuba nophawu olufanelekileyo lwesemantic kunokuba luncedo olukhulu.
Sebenzisa iithegi zentloko kunye neetayitile zesihloko
Ukuhamba kwiphepha elithile ngokukhawuleza, uninzi lweetekhnoloji ezincedisayo zisebenzisa izihloko. Kwimeko apho ubungazi, izihloko zingaluncedo olukhulu xa kufikwa ekucaciseni ubume bephepha labafundi bescreen.
Ngamatayitile etayitile, kwelinye icala, abantu baya kuba nakho ukumisela ngokulula nangokukhawuleza ukuba iinkcukacha ezifumanekayo kwiphepha ziyahambelana na noko bakukhangelayo kwaye babeke umxholo ngesihloko.
Ngapha koko, ithegi yetayitile inikezela ngemvelaphi malunga nokuba iphepha lewebhu limalunga nantoni xa uGoogle eza kulirhubuluza kwaye iphepha liya kujongeka njani kwiziphumo zokukhangela.
Amagqabantshintshi omfanekiso kunye neethegi ze-alt
Ukuthobela i-ADA, imifanekiso efumaneka kwiwebhusayithi yakho kufuneka ibe nenkcazo ecacileyo yomxholo wesithombe. Ngokwenza nje oku, abafundi bescreen baya kuba nakho ukumisela kunye nokufunda imifanekiso ngokufanelekileyo. Ngaphezulu, oku kuya kubonelela nge-bots yokukhangela umkhondo malunga nemifanekiso kunye nokuba iyasetyenziselwa ukukhomba amakhonkco.
Imibhalo yeankile yeankile echazayo
Gcina ukhumbula ukuba izicatshulwa ze-anchor kwiwebhusayithi yakho zichazayo. Njengokuba kunjalo, amaqhosha kunye nemibhalo ebhalwe u "Cofa apha" ayiloncedo kwaye ilungile kuba ayinxibelelanisi abasebenzisi ukuba ziya kuba yintoni iziphumo.
Njengengcezu yeengcebiso, sebenzisa ikopi yeekhonkco ukuxelela zombini injini yokukhangela kunye nabasebenzisi into onxibelelanisa nayo.
Imephu zesayithi
Icacisiwe kwaye kwangaxeshanye, imephu elula enekhonkco kuwo onke amaphepha aphambili kunye namacandelo endawo yakho inokunika isisombululo esilula nesikhawulezayo somsebenzisi ngamnye ukuze uqonde umxholo wewebhusayithi ngokucacileyo.
Isiphelo:
Ukwenza usetyenziso lwakho lweselfowuni kunye neewebhusayithi ukuthobela i-ADA kubaluleke kakhulu ukunqanda nawuphi na umgwebo. Nangona kunjalo, ukuba awunalo uluvo lokuba ungayenza njani ngendlela eyiyo cinga ngokulandela zonke iinkqubo ze-SEO ezichazwe apha ngasentla. Ngcono okwangoku, qesha iarhente yentengiso yedijithali egxile kwi-SEO, intengiso ehlawulelweyo, uyilo lwewebhusayithi, kunye nemidiya yoluntu. Njengokuba kunjalo, ezi arhente zinezona zisombululo zibalaseleyo kumashishini amakhulu nakwamancinci. Ndiyathemba ukuba ufunde lukhulu kweli nqaku.
