Ukukhulisa abaphulaphuli lelinye lawona macandelo anzima ekudaleni umxholo. Nokuba uyibhlog, i-YouTuber, okanye umnini wephepha le-Facebook, zininzi iindlela zokuyila onokuthi uziphucule izinga lokugcinwa kwabaphulaphuli bakho. Kule posti yebhlog, siza kuthetha ngendlela yokulawula nokukhulisa abalandeli bakho ukufikelela okuphezulu kunye nokuzibandakanya. Enye yeendlela ekufuneka uzithathele ingqalelo yingxoxo esebenzayo yoluntu, njengaleyo ifunyenwe kuyo https://viafoura.com/community-chat/.
Amava abaThengi kufuneka abe yeyona nto iphambili
Amava abaThengi yeyona nto iphambili kuyo nayiphi na inkampani namhlanje. Xa iinkampani ziphuhlisa iindlela zazo zokuthengisa, amava abathengi kufuneka abe kwindawo ephambili ekufikeleleni kubaphulaphuli babo. Umxholo omkhulu kunye nokubakho kwimithombo yeendaba ekuhlaleni yimizekelo nje emibini enokunceda ukuphucula ubudlelwane be brand kunye nabathengi bayo.
Isicwangciso samava enkampani kufuneka siqale nabaphulaphuli. Yintoni le bayifunayo? Ngelixa le mpendulo yahluka ukusuka komnye umntu ukuya komnye, kukho izinto ezimbalwa ngokubanzi eziza kuthi zikhankanywe ngabantu abaninzi: ukuzonwabisa kunye nokunxibelelana.
Ukubonelela ngeNtengiselwano yaBathengi baXesha leXesha
Ukubonelela ngokubandakanyeka kwabathengi okwenyani kuthetha ukunxibelelana ngokubonakalayo nabaphulaphuli bakho. Enye indlela yokwenza oku kukusebenzisa imidiya yoluntu: ukuseta iphepha le-Facebook, iakhawunti ye-Twitter, kunye nezinye iiakhawunti zentlalo. Iya kukuvumela ukuba unikezele ngolwazi okanye uphendule ngokukhawuleza xa umntu ephawula kwinto oyithumelayo. Indlela yesibini yokwenza oku kukusingatha imincintiswano ekhethekileyo kubaphulaphuli bakho abakwi-Intanethi.
Umzekelo, unokwenza ukhuphiswano apho abathathi-nxaxheba banethuba lokuphumelela i-iPad ngenxa yokubhalisela ibhlog yakho ye-RSS feed okanye iphepha le-Facebook. Olunye ukhetho kukucela abantu abanxibelelana nomxholo wakho kumajelo asekuhlaleni ukuba kutheni bewuthanda kwaye bephendula kwingxelo yabo. Ukwakha iqonga loluntu yindlela elungileyo yokufumana ingxelo yabathengi kunye nokunxibelelana nabo rhoqo.
Hlanganisa ingxelo yoMthengi
Ukuze ufumane uninzi lweenzame zokugcina abaphulaphuli bakho, kuya kufuneka ubenakho ukumamela kwaye uphendule ngokufanelekileyo. Oku kuthetha ukudityaniswa ingxelo yabathengi Kuyo yonke imiba yesicwangciso sombutho wakho - ukusuka ekuqeshweni, kwimijikelezo yophuhliso lwemveliso, nakwizigqibo eziphambili zokuthengisa. Channelreply.com ubhala ukuba ngama-58% kuphela amashishini acela abathengi bawo ukuba bagqibezele uphando
Sebenzisa ingxelo yabathengi ukumisela iimfuno zabaphulaphuli bakho. Uphando lwabathengi kunye namaqela ekugxilwe kuwo anokukunceda uqaphele izinto ezikhuthazayo, ezibandakanya, eziphazamisayo, okanye eziphembelela indlela abaziphethe ngayo. Unokufuna kwakhona ukwenza iqonga leendaba zosasazo lokucela izimvo kubathengi ngendlela onokuthi uyiphucule ngayo imodeli yeshishini lakho.
- I-brand-centric brand- Abathengi bakho lelona qela lakho libalaseleyo lentengiso, ke kubalulekile ukuba uyazi into abayifunayo kunye nendlela abafuna ukunxibelelana ngayo.
- Ithuba lokwenza izinto ezintsha-Chonga amathuba kwimveliso yakho okanye kumgca wenkonzo apho kukho ukhuphiswano olusezantsi kunye nesidingo esiphakamileyo sabathengi-oku kunokukukhokelela kwimibono emitsha yemveliso okanye ekunikezelweni kwenkonzo.
- Uphando lweNtengiso -Ungasebenzisa igalelo labathengi kwiimveliso ezikhoyo kunye neenkonzo ukwenza izicwangciso zexesha elizayo zokwakha ukhuphiswano kwindawo yentengiso ngokuqonda indlela omelana ngayo nabantu abakhuphisana nabo- hayi ukhuphiswano lwakho ngqo kodwa nabanye abadlali abahambisa iimpahla okanye iinkonzo ezifanayo. .
Ukubonelela ngeNkxaso yabaThengi yeOmnichannel engaguqukiyo
Ukubonelela ngenkxaso ye-omnichannel yabathengi yindlela efanelekileyo yokuphucula ukugcinwa kwabaphulaphuli. Sifumene ukuba ukubonelela ngomgangatho ophezulu, ulwazi oluchanekileyo kunye noncedo lwenkonzo kunciphisa inani lonxibelelwano nombutho wakho, ukugcina ixesha kunye nemali kuwo onke amaqela achaphazelekayo.
Ukongeza ekongeni iindleko kwiminxeba, iiseshoni zokuncokola, ii-imeyile, okanye enye imbalelwano onokuba nayo kunye nabathengi, ukubonelela ngenkxaso ye-omnichannel kunokubangela ukuba abathengi bakho bazive ngathi bayamva kwaye neenkxalabo zabo zixabisiwe. Oku kubonisiwe kukhokelela kumanqanaba aphezulu okwoneliseka kwabathengi, okuthetha ukwanda kokugcinwa kwakho kunye nomthengi.
Yenza iNkqubo yokunyaniseka
Inkqubo yokunyaniseka yindlela ezenzekelayo yokukhuthaza indlela yokuziphatha yokuthenga kwakhona. Abathengi bafumana amanqaku okanye imbuyekezo ngokusekwe kwinto abathenga kuyo, kwaye ukuhlawulela loo manqaku, bafuna ubuncinci benani lokuthengiselana. A inkqubo yokunyaniseka eyilelwe kakuhle Unokuba nezibonelelo kubo bobabini nakubathengi bakho: ikhuthaza ukugcinwa kwabathengi ngokubenza bazive bexabisekile ngelixa bakunika indlela yokugcina umkhondo wokukhethwa ngabathengi. Inkqubo yokunyaniseka kufuneka ibe nezinto ezintathu eziphambili: umvuzo olula wokufumana umvuzo onokuhlawulelwa ngabathengi.
Uvelwano ngaBathengi bakho
Ukwenza umxholo ohambelana nabaphulaphuli bakho, kubalulekile ukuba wazi ukuba ngoobani kwaye yintoni ebaluleke kakhulu kubo. Oku kuthetha ukuqonda iinkolelo zabo, amaxabiso, iinjongo zabo, kwanokuba kutheni bekhetha wena kunabo ukhuphisana nabo. Ewe kuya kuhlala kukho umahluko kwimbono, kodwa okungakumbi uyazi malunga nendlela omnye umntu acinga ngayo, elona thuba lingcono lokudibana nabo.
Ukudala uLuntu ukuPhucula ubudlelwane babathengi
Enye indlela yokuphucula ubudlelwane bamakhasimende kukwakha uluntu oluku-intanethi. Ngokuzibandakanya nabathengi bakho ngendawo yoluntu kunye nokuzibandakanya, unokumisela ukuthembeka kunye nokunyaniseka ngokukhawuleza ngakumbi kunezinye iindlela zokuthengisa. Ukusuka kuphando ukuya kwiipolls okanye ukhuphiswano, ezi ndawo zilungele ukujonga ingxelo evela kumgangatho ophezulu oya kuthi ube ngabathengi abathembekileyo ekuhambeni kwexesha kunokuthenga okungafunekiyo.
Phendula kwimicimbi yabaThengi
Ukuba kukho ingxaki ngemveliso okanye inkonzo, ufuna ukuqiniseka ukuba abathengi bakho bayayazi malunga nayo. Ukwenza oku, qiniseka ukuba uphendula ngokukhawuleza nangembeko xa umntu enengxaki. Abantu bahlala bebhala uphononongo kwiziza ezinjengeYelp, Reddit, njl.
Eyona ndlela yokwenza oku kukusebenzisa inkonzo yabathengi ingxoxo enokujongana nemicimbi exhaphakileyo abantu abanayo kwinkampani yakho, ngenxa yoko awusoze uphoswe lithuba lokuphendula kunye nokuphucula.
Yenza umxholo wokunxibelelana kunye nokufundisa
Ukubonelela abaphulaphuli bakho ngomxholo onolwazi yenye yeendlela ezilungileyo zokubagcina bezibandakanya. Umxholo osebenzisanayo uthetha ukuba wenza amava asebenziseka lula kubantu abafunda kwizixhobo zabo ngelixa babonelela ngolwazi oluxabisekileyo nabani na anokufunda kulo. Olu hlobo lomxholo lukwafumana izabelo ezininzi kunye nokuzibandakanya kunezithuba zebhlog eziqhelekileyo kuba ziyadibana.
- Faka umxholo wevidiyo njengendlela yokubonisa abaphulaphuli bakho ukuba yenziwa njani into. Oku kuhamba ngokubonelela ngolwazi abanokulisebenzisa kwaye bafunde kulo.
- Sebenzisa infographics ukumelwa okubonakalayo kwezihloko ezinzima okanye iiseti zedatha. I-infographics nayo iyasebenzisana, ibenza ukuba babandakanyeke ngakumbi kunezinye izinto ezibonakalayo njengokubhaliweyo kuphela.
- Faka iipolls kunye nemibuzo kumxholo wakho ukuze ubandakanye abafundi. Ngale ndlela, unokwabelana ngolwazi olunxibelelana nolonwabisayo kubaphulaphuli. Iipolls sisixhobo esihle kuba zivumela abantu ukuba baphendule ngokulula ngevoti yabo kwinto abaziva ngayo malunga nomba okanye isihloko esikufutshane.
isiphelo
Kubalulekile ukuba ukhumbule ukuba ukuba ufuna ukuba inkampani yakho ikhule, ifuna abathengi abathembekileyo. Iindlela zokugcinwa kwabaThengi ziyilelwe ukunceda ukuqonda iimfuno zabathengi kunye nokuphucula ukunyaniseka ngokubonelela ngenkonzo yomthengi engaqhelekanga ngelixa ugcina imbeko yokunxibelelana nabantu kuyo yonke indibano nomthengi.
