Kule mihla yedijithali, abadlali bebhola abagcini nje ngokulawula ibala, bathatha imidiya yoluntu. Amandla osasazo lwentlalo aguqule aba badlali baba ziimpawu zehlabathi, ebavumela ukuba banxibelelane nezigidi zabalandeli kwihlabathi liphela ngeposi enye. Le mpembelelo yosaziwayo kumajelo eendaba ezentlalo ichaze ngokutsha ukubandakanyeka kwabalandeli kwaye yaguqula indlela iibrendi ezisondela ngayo kwintengiso.
Ngokusebenzisa amandla okuthengisa kumajelo eendaba ezentlalo, abadlali bebhola abanjengoCristiano Ronaldo kunye noLionel Messi babeka ibhenchmark entsha yobudlelwane bohlobo, ebonisa ukuba impembelelo yabo idlulela ngaphaya kwebala lebhola.
Impembelelo yoSaziwayo kwimidiya yoluntu
Imidiya yokuncokola iye yavela ngokukhawuleza ukusuka kwiqonga lonxibelelwano lomntu ukuya kwindawo yamandla yonxibelelwano lwehlabathi, kunye nosaziwayo abakhokelayo. Ngo-2024, kuqikelelwa I-5.17 yezigidigidi zabantu basebenzisa imidiya yoluntu kwihlabathi jikelele, isibalo esimangalisayo esigxininisa amandla eendaba zoluntu ekubumbeni uluvo loluntu kunye nokuziphatha kwabathengi. Amaqonga afana ne-Instagram abe yindawo eyomeleleyo yempembelelo yabantu abadumileyo kumajelo eendaba ezentlalo, apho iinkwenkwezi zinokuzibandakanya ngaphandle kwezigidi zabalandeli.
Ukunyuka kwempembelelo yodumo kumajelo eendaba ezentlalo kuye kwayiguqula indlela iibrendi ezinxibelelana ngayo nabathengi. Ngamaqonga afana ne-Instagram evumela ukusebenzisana ngokuthe ngqo phakathi kwabantu abadumileyo kunye nabalandeli babo, impembelelo kwizicwangciso zentengiso ibe nzulu. Ngokophando lwe-Influencer Marketing Hub, i-85% yabaphenduli bakholelwa ukuba ukuthengisa kuya kuba nefuthe. isicwangciso esisebenzayo sokuthengisa.
Amandla okuthengisa kwimidiya yoluntu alele kobu buchule bokusebenzisa amazwi athembekileyo, ukuguqula iziqinisekiso zibe ngamathuba ophawu olubalulekileyo. Abadlali bebhola ekhatywayo, ngakumbi, baphumelele le mbonakalo yedijithali. Izithuba zabo zivelisa unxibelelwano olukhulu, ebonisa ukuba umxube ochanekileyo wempembelelo yabantu abadumileyo kunye nomxholo weqhinga unokuchaza impumelelo yokuthengisa.
Njengoko amajelo eendaba ezentlalo aqhubeka ekhula, amandla okuthengisa amajelo eendaba ezentlalo, aphenjelelwa ngabantu abadumileyo, akabonisi zimpawu zokucotha, ukuphawula ixesha elitsha kwindlela iimpawu kunye nabaphulaphuli abanxibelelana ngayo.
Kutheni abadlali bebhola bephumelela umdlalo we-Instagram
Abadlali bebhola baye baphakama ngokukhawuleza ukuya phezulu kuluhlu olulandelwa kakhulu kwi-Instagram, bedlula abantu abaninzi abadumileyo kunye nabaphembeleli. Kodwa yintoni eyenza baphumelele kangaka kweli qonga? Impendulo ilele kumdibaniso ogqibeleleyo wesibheno sabo sehlabathi, imbonakalo yomxholo wabo, kunye namandla eendaba zoluntu ukukhulisa ukufikelela kwabo. Iqonga elibonakalayo le-Instagram lilungele abadlali bebhola ababelana ngayo yonke into ukusuka kwizinto eziphambili zomdlalo ukuya kumaxesha obuqu ukwenza unxibelelwano oluthe ngqo nabalandeli babo.
UCristiano Ronaldo unabalandeli abanamandla kwi-Instagram enabalandeli abangaphezu kwezigidi ezingama-640 abanomdla wokubona umxholo awuthumela eqongeni. URonaldo ulawula njengomdlali kunye eyona Instagram inkulu ilandelayo kwaye ikwangoyena mntu ulandelwa kakhulu eqongeni. Oku kulandelayo kulandelayo akukho malunga namanani kuphela, kumalunga namandla okuthengisa kwimidiya yoluntu kunye nokuthandwa, apho isithuba ngasinye siba lithuba lokutyhala umxholo kunye nentengiso yentengiso eyona nto ibalulekileyo kuye.
Iiakhawunti ze-Instagram ezilandelwa kakhulu kwi-Instagram: Abadlali bebhola abadumileyo benza i-50 ephezulu
Nge-Instagram, bambalwa abadlali bebhola abanokulinganisa impembelelo yentlalo kaCristiano Ronaldo kunye noLionel Messi. Ubukho babo kumajelo eendaba ezentlalo abukho nje umboniso wobuchule babo kwezemidlalo kodwa bubuchule bobuchule bokuthengisa kumajelo eendaba ezentlalo.
Cristiano Ronaldo iphezulu kuluhlu lweyona akhawunti ilandelayo ye-Instagram emva kwe-akhawunti esemthethweni ye-Instagram ngokwayo. Kwakhona ubambe irekhodi lomntu wokuqala ukudlula abalandeli be-500 yezigidi kwi-Instagram kwaye uyaqhubeka nokuphula iirekhodi kwiqonga ngezinye iindlela. Ngo-2023, ukuvuyisana kwakhe phawula kwiposi ye-Instagram kaKylian Mbappé yaba yeyona nto ithandwayo kwimbali yeqonga, ebonisa impembelelo yakhe yosaziwayo engenakulinganiswa nanto kumajelo eendaba ezentlalo.
Izithuba zakhe zihlala zifumana izigidi zokuthandwa kwimizuzu nje embalwa, ufumana unxibelelwano olukhulu kunye nokuthembeka kwisiseko sakhe sabalandeli behlabathi. Eli nqanaba lonxibelelwano alikho nje ngodumo; sisixhobo esinamandla kwiibrendi, siguqulela kwixabiso elibalulekileyo lokuthengisa.
Lionel Messi, enye ingxilimbela kwi-Instagram, ine-akhawunti yesithathu elandelwa kakhulu kwi-Instagram kwaye idlule abalandeli be-504 yezigidi. Imo yakhe njenge-titan yemidiya yoluntu iqiniswa ngoku kulandelayo kunye nokubamba irekhodi leyona nto ithandwa kakhulu kwi-Instagram post. Isikhundla sakhe ngo-2022 sakhe kunye neqela lakhe bephakamisa iNdebe yeHlabathi bazuze ngaphezulu kwe-75 yezigidi ezithandwayo.
Ukongeza kuRonaldo kunye noMessi, abanye abadlali bebhola abaziwayo nabo banempembelelo enkulu kwi-Instagram. UNeymar Jr., enabalandeli abangaphezu kwezigidi ezingama-225, inani le-19 kwii-akhawunti ze-Instagram ezilandelwa kakhulu kwaye iprofayili yakhe idibanisa ngobuchule umxholo wezemidlalo kunye nendlela yokuphila, ukwandisa ukubonakala kwe-brand kumaqabane afana nePuma.
Kylian Mbappé, kwinombolo ye-34 kuluhlu, kunye nesibheno sakhe sobutsha kunye nomxholo wangaphakathi, uzuze abalandeli abangaphezu kwezigidi ze-122, okumenza abe nempembelelo enamandla kwisizukulwana sakhe. Okwangoku, UDavid Beckham isezantsi ngakumbi kuluhlu lwe-Instagram olulandelwa kakhulu kwinombolo ye-47 kunye nabalandeli abazizigidi ezingama-88.5.
Abadlali bebhola ekhatywayo bachaza ngokutsha amandla eendaba zoluntu
Abadlali bebhola ekhatywayo abasekanga kuphela ubukho obuqinileyo beendaba zoluntu kodwa baye bandisa impembelelo yabo kwihlabathi liphela, bafikelela kubalandeli kwiimbombo zonke zehlabathi. Ngeebhiliyoni zabasebenzisi kwiiplatifti ezifana ne-Instagram, abadlali bebhola abanjengoCristiano Ronaldo, uLionel Messi, kunye noNeymar Jr. baye basebenzisa amandla osasazo loluntu ukudlula imida yejografi, bedala i-fanbase yehlabathi ekungekho majelo amasiko anokufikelela ngokufanelekileyo.
Oku kufikelela kwehlabathi kunempembelelo ebalulekileyo kwikamva lokuthengisa imidiya yoluntu. Njengoko abadlali bebhola ekhatywayo beqhubeka nokwenza ubukho obuqinileyo kwi-intanethi, baba yimpahla exabiseke kakhulu kwiimpawu ezijolise ekungeneni kwiimarike zamazwe ngamazwe kunye nabaphulaphuli abaninzi ekujoliswe kubo. Amandla okuthengisa amajelo asekuhlaleni ahlala ekukwazini ukudibanisa nabaphulaphuli abahlukeneyo ngokukhawuleza, kwaye abadlali bebhola bebhola bahamba phambili kulo mkhwa.
Iibrendi ezisebenzisana naba mbaleki zinokunyusa impembelelo yazo kwihlabathi liphela, zingena kwidemografi entsha kunye nokwandisa ulwazi lophawu ngomkhamo ongazange ubonwe ngaphambili. Njengoko imidiya yoluntu iqhubeka nokuguquka, impembelelo yabantu abadumileyo kumajelo asekuhlaleni, ngokukodwa kwimidlalo, iya kudlala indima ebalulekileyo ekuqulunqeni izicwangciso zentengiso yehlabathi.
Njengoko amandla okuthengisa eendaba ezentlalo eqhubeka ekhula, abadlali bebhola bebhola baya kuhlala behamba phambili, bebeka imigangatho emitsha malunga nendlela abantu abadumileyo kunye neempawu ezinokusebenzisana ngayo ukufikelela kubaphulaphuli kwinqanaba lehlabathi. Lo mhlaba uphuhlayo bubungqina bempembelelo yenguqu yemidiya yoluntu kwihlabathi lanamhlanje lentengiso.
