The world’s biggest video-sharing website YouTube has come up with a new restriction on who can make advertising money off of the online video platform.
YouTube is taking measures to help ensure its user-generated content doesn’t end up positioning ads by big brands next to questionable content.
Now, Channels will need 4,000 hours of annual viewing time and over 1,000 subscribers.
YouTube Monetization New Rules/Updates/Policy In 2019 (In India)
Five years ago, YouTube opened their partner program to everyone. This was really a big deal: it meant anyone could sign up, create a channel for the service, start uploading videos, and immediately start making money.
This model helped YouTube grow into the web’s biggest video platform, but it has also led to some problems.
So, the company on Thursday said that the creators will no longer be able to monetize their channels until they receive 10,000-lifetime views.
People were creating accounts and upload the content owned by other people, sometimes big record labels or movie studios, sometimes other popular YouTube creators. In an effort to combat these bad actors, YouTube has announced a change to its partner program. The company announced in a blog post that starting from Thursday it will not serve ads on videos produced by channels with fewer than 10,000 total views.
YouTube New Money Making Policies:
Once they reach that threshold, YouTube will review those channels against their policies to see if they’re okay to begin making money. YouTube believes that this threshold will give them a chance to gather enough information on a channel to know if it’s legit. That means any new creators looking to be in the YouTube Partner Program will have to wait until they accrue 10,000 total views on videos on their channel before they can start showing ads and collecting revenue.
The measure has been in development since November, and that it’s intended to block channels which steal content from other sources from deriving revenue from the platform. Currently, anyone can still apply to be in the YouTube Partner Program, but YouTube does state in the blog post that it’ll be adding a review process for new applicants in the coming weeks.
“In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules,” wrote Ariel Bardin, YouTube’s VP of product management, in a blog post published today.
YouTube recently made it easier to report someone and impersonating a channel or an individual. According to Bardin, that has helped it terminate hundreds of thousands of channels violating its policies. YouTube defines channel impersonation as a case in which a user copies a channel’s profile, background or text, and writes comments to make it look like somebody else’s channel posted the comments.
“We want creators of all sizes to find opportunity on YouTube, and we believe this new application process will help ensure creator revenue continues to grow and end up in the right hands. Any ad revenue earned by channels with less than 10,000 views up until Thursday will not be affected,” Bardin said.
The YouTube Partner Program only opened up to all YouTube users a few years ago, which let anyone with a YouTube account start getting paid for ads almost immediately. But now with the avalanche of backlash YouTube and Google have received for ads appearing over hate speech-infested videos, the company is placing stricter guidelines on who can make money from the Partner Program.
Time will tell how a rising generation of creators responds to these new limitations.