Umhlaba ubhekene nesikhathi esinzima. Ngezikhathi zeCorona, njengoba abantu abaningi beyibiza kanjalo, amabhizinisi angadingekile ayabhidlika, futhi abantu abanalwazi lokuthi luzothatha isikhathi esingakanani. Kuwukwesaba nje kuphela. Ubhadane selufikile emakethe yomhlaba kunanini ngaphambili kanti i-USA neNdiya bathinteke kabi; amasheya ehlele ezansi kakhulu futhi izinjabulo ezincane zokuhambahamba kusihlwa noma ukudla ngaphandle sekuyinkumbulo ekude yenkathi edlule.
Kuyisithombe esibuhlungu.
Okwabantu. Okwezomnotho. Okwezamabhizinisi.
Ngabe ukuphela komhlaba njengoba besikade sikubuka kumabhayisikobho asemva kokubhujiswa? Yilokho kuphela? Ngabe sonke sizoqeda kungakabi yisikhathi, amandla angenakufezeka ngaphakathi kwethu, ngokuncipha kokukhanya kwethemba lakho konke esingaba yikho, ebesingakwenza uma sinikezwa ithuba? Ithuba elilodwa nje elilodwa?
Kungabukeka kanjani njenge-dystopian, kepha ochwepheshe abaningi banomuzwa wokuthi sekuyihora elimnyama ngaphambi kokuntwela kokusa. Konke kuncike ekutheni ubheka kanjani.
Isu elihle aligcini ngokunikeza umbono, kodwa futhi livuma nezinselelo ezizayo. - URichard Rumelt, kuQhinga Elihle Isu Elihle
Uma ufuna ukunciphisa ukulahleka kwe-coronavirus kubhizinisi lakho, sekuyisikhathi sokushintshela kokumaketha kwedijithali futhi funda izifundo zokudizayina iwebhu eChandigarh. Sonke masilamukele iqiniso, noma ngabe sekuphelile ngenyanga ezayo, abantu basazonqikaza ukuya ezindaweni ezinabantu abaningi, ukuhambela umcimbi, noma ukuza ebhizinisini lakho.
Abantu bangaqala ukuya emsebenzini wabo, kepha nakanjani ngeke babe sengozini. Esikhundleni salokho, bazobe benza lokhu abakwenzayo manje-basebenzise i-inthanethi ukubhekabheka izindaba, izingosi zokuzijabulisa futhi babheke izinto zokuthenga. Yize singeke sikwazi ukubikezela ukuthi sizobuyela yini kokujwayelekile, noma kuzoba nokufana kokuphila komphakathi ngokushesha nje lapho ukuvalwa sekuphakanyisiwe, kunento eyodwa eqinisekile, amabhizinisi endabuko bangabheka izindlela zokuba lapho endaweni efanayo nabo futhi bazohamba ku-inthanethi ngokuthatha izinsiza zokuqamba iwebhu kusuka eNdiya.
Isidingo sokuklanywa kwedijithali nakuwebhusayithi sivezwa kakhulu, futhi ezinyangeni ezizayo, amabhizinisi azothembela kakhulu ekumakethweni kwedijithali ukuze aphile ngokuncipha kwezomnotho. Kungaba yizinto ezibalulekile noma ezingadingeki-zombili zidinga ukutshala imali ku- isu lokumaketha ye-digital. Noma, ngobuhlakani impela!
Umhlaba wonke unhlabathi.
Ngakho-ke, ungaqala ukwakha. Uma ibhizinisi lakho limayelana nokubanda kokubiza iklayenti ngomhlangano we-F-2-F, sekuyisikhathi sokuzivumelanisa nezimo ngokwengeziwe futhi uthole izindlela zokukhuthaza ubudlelwano bakho bobuchwepheshe ngomzila wedijithali. Kulezi zikhathi zosizi, ukumaketha kwedijithali kuyithuba lokuthi ibhizinisi lendabuko eChandigarh (India) liqhubeke nokuntanta. Kubiza kahle futhi kungenziwa ngenani elincane lezindleko zengqungquthela noma umcimbi.
Ngokungafani nokumaketha kwendabuko, awukho wonke umuntu ngaphakathi futhi ungaphuca isabelomali esithile uma ungaboni ukudonsa. Port yakho isabelomali sokukhangisa esingaxhunyiwe ku-inthanethi Isu lokumaketha ledijithali elingasindi wonke umuntu angabona futhi ahlanganyele nalo. Amakhasimende amaningi ahlala ocingweni azophendukela esitolo ku-inthanethi futhi manje yisikhathi sokusebenzisa amandla e-intanethi ukukhiqiza ukuhola nokuthengisa okuningi.
Kodwa yiba nomthwalo wemfanelo.
Gxila ekwakheni okuhlangenwe nakho. Izindaba zobuciko ezihambisana namakhasimende akho aku-inthanethi! Esikhundleni sokucindezela umkhiqizo wakho ngokuseshwa okukhokhelwayo, zama ukwakha imikhiqizo ehambisana namakhasimende akho. Gxila kokumaketha kokuqukethwe ngoba abantu badinga ukukubona laphaya phezulu. Yiba nethemba ubanikeze nethemba. Thola inhliziyo kwimikhiqizo nezinsizakalo zakho. Uma ungayitholi, nabantu ngeke bayithole.
Thina, amakhasimende, sidinga ukuthola ukwethembeka emiyalezweni yokumaketha. UDavid Ogilvy
Hlala uqinisile. Hlala uthembekile. Ngenkathi kuyithuba lakho lokuhlengwa, musa ukuqhutshwa ukunotha. Qalwa yimishini. Thuthukisa ukuxhumana komkhiqizo wakho ukuze wenze ukubakhona okunamandla nokunamandla ku-inthanethi. Awudingi ukuqhathanisa ibhizinisi lakho nembangi. Udinga ukubatshela ukuthi yini ekwenza ube muhle. Futhi leyo yingxenye yempi enqotshiwe.
Zama ukusinda, ngenkathi wenza okuhle kubasebenzi bakho, engeza inani ezimpilweni zamakhasimende akho bese ulibuyisela emphakathini. Ngoba, uyazi ukuthi, amaphuzu e-brownie we-karma abuyisa imali eza ukukusindisa lapho uwadinga kakhulu. Lawa maphuzu ama-brownie ngamakhasimende akho, azobona ukwethembeka kwakho njengenkampani futhi azobona ukuthi imikhiqizo yakho ithembekile.
Ukuhlukaniswa komphakathi akusho ukuziqhelelanisa nemithombo yezokuxhumana.
Ukuphathwa kwansuku zonke kwezinkundla zokuxhumana akusho ukwenza imali ngethuba lokumaketha. Noma ngabe ungumkhiqizo ongabalulekile, kubalulekile ukuthi ube lapho, uhlale endaweni efanayo njengamakhasimende akho, futhi ubazise ukuthi unabo. Akudingeki ukuthi uxhume imikhiqizo yakho ngokuthunyelwe ngakunye futhi akudingeki ukuthi ukukhuthaze ngoba kwesinye isikhathi, ukuba lapho kukhona konke ongakwenza. Ukwabelana ngomaye wabo kanye ne-wows yabo kusho okuningi kakhulu ngezinto eziza kuqala njengenkampani. Ngibonga odokotela nabasebenzi bezempilo kanye nabo, bazise ukuthi uyabezwa, dlala umdlalo oku-inthanethi wokuzijabulisa noma nje wabelane ngevidiyo ye-YouTube ukuze unciphise imizwa- awudingi ukwenza okuningi njengamanje.
Okukodwa lokhu kuphumele obala. Covid-19 sesifikile, futhi size sithole umuthi wokugoma, sidinga ukusiqunga isibindi sithole izindlela zokubhekana 'nokujwayelekile' okusha. Njengothatha izinqumo, awukwazi ukuvumela ibhizinisi lakho ukuthi lihlale lisengozini isikhathi eside. Uxhomeke ebhizinisini lakho, kanjalo nabasebenzi bakho. Ngakho-ke, thatha lesi sikhathi sokuphumula ukuzama ukumaketha kwedijithali (uma unayo) futhi uma ungakacabangi ngakho, akukephuzi kakhulu ukuqala ngakho! Hlaziya kahle ibhizinisi lakho futhi ulenze lihambisane kangcono nezikhathi zamanje, lapho amakhasimende akho efuna isiphakamiso esisekelwa kunani. Yakha uhlelo lwakho lokumaketha lwedijithali ukuze ugcine amakhasimende akho, hhayi ukuthola nje okwesikhashana.
