Ochwepheshe bethu bokumaketha kwedijithali bahlanganise izinkulungwane zemikhankaso yokumaketha kwedijithali ephumelelayo yamabhizinisi afuna ukwandisa ama-lead, izingcingo, ukuthengiselana, kanye nethrafikhi yewebhusayithi efanelekile. Bazokwenza okufanayo nakuwe. Cela isiphakamiso samasu samahhala bese uthola uhlelo lomdlalo lokukhiqiza imali engenayo ephezulu.
Ukuhlanganisa ipulatifomu yethu yobuchwepheshe kanye nethimba lethu lochwepheshe lokumaketha ku-inthanethi kukunikeza inzuzo engafanele ngaphezu kwabancintisana nabo. Njengomholi kumasevisi e-SEO, PPC, ezenhlalo, ezimakethe, kanye nokuklama iwebhu, i-ejensi yethu yokumaketha yedijithali iyaziqhenya ngokushayela ithrafikhi efanelekile, ukuguqula izivakashi, nokusebenzisa ubuchwepheshe obusezingeni eliphezulu ukukala ukusebenza kahle ukuze kulethwe imiphumela yangempela kumakhasimende ethu.
Kuyini ngempela ukwakha izixhumanisi?
Kufana 'nevoti lokuzethemba', ngomqondo wedijithali nje. Umhlaba we-inthanethi ugcwele amasayithi nezixhumanisi ezilandelayo. Kodwa-ke, ukuze useshwe futhi ubekwe ezingeni, udinga ukuqala ukufaka ukwakha izixhumanisi. Kunezizathu ezimbili zokuthi kungani udinga ukwenza lokhu. Okokuqala, ukukleliswa phezulu ezinjinini zokusesha. Futhi okwesibili, ukuthi ukuba khona kwakho ku-inthanethi kubonakale futhi kuchofozwe yizithameli zakho ozihlosile. Konke kumayelana 'nokuchofoza' okubalulekile - futhi ukuze ukuzuze, ukuba nesu lokwakha izixhumanisi kungenza umehluko omkhulu.
Kodwa liyini ngempela isu lokwakha izixhumanisi? Kuwukuvuma iqiniso lokuthi ukwakha izixhumanisi akuyona nje umqondo wesikhashana; kuyinto okufanele uyakhe ngokuhamba kwesikhathi, nabantu. Akukho isu lokulungisa ngokushesha noma elifushane lokwakha ama-backlink asezingeni eliphezulu. Kungukwakha inani elihlala njalo. Futhi kumayelana nokusondela kulokhu ngokukhuthazela, ukungaguquguquki, nokuthembeka.
Izincomo ezihlakaniphile
Ake sihlaziye isayithi lakho futhi sinikeze izincomo ezihlakaniphile zokukusiza wakhe iphrofayela yesixhumanisi eqinile.
Sebenza ngazo zonke izindlela zokulinganisa ozaziyo ezivela ku-Ahrefs, Moz, Semrush, nokuningi, futhi uhlunge kalula ngezigaba ezifanele zamaphrojekthi akho.
Ukusekela okuqondile njalo
Udinga usizo noma unemibuzo? Abaphathi bethu bamakhasimende abanamakhono baseduze nje ngokuchofoza noma ngokushaya ucingo. Kungakhathaliseki ukuthi udinga izimpendulo noma isiqondiso, sizokusiza. Singakudalela isu eliphelele le-SEO.
Izinhlobo zezinsizakalo zokwakha izixhumanisi
Kunezindlela eziningi zokusebenzisa izinsizakalo zokwakha izixhumanisi. Indlela ngayinye inamandla kanye nezimo zokusebenzisa ezifanele. Ngaphezu kwalokho, zinokulindela okuhlukile maqondana nezindleko, ubukhulu, kanye nesikhathi. Ukuqonda lezi zinketho kungakusiza ukhethe amaphakheji okwakha izixhumanisi afanelana kahle nemigomo yakho.
Izinsizakalo zokufinyelela abantu abahlelayo kanye nezinsizakalo zokufinyelela abantu ngesandla
Le ndlela igxile ekufinyeleleni amasayithi afanele ngesandla nokuthumela okuqukethwe kwakho. Kungenye yezindlela eziyiqiniso kakhulu ngoba yakha ubudlelwano.
Okokuqala uthola amawebhusayithi asezingeni eliphezulu anesilinganiso esiqinile sesizinda. Bese, uxhumana nabahleli bese unikeza okuthile okuyigugu, njengezihloko ezikhethekile abathumela ngazo noma ngisho nokufaka okujabulisayo. Kufana nenguqulo yedijithali yokungqongqoza emnyango, uzama ukucela abanikazi bamabhizinisi ukuthi babonise umkhiqizo omusha onawo emashalofini abo.
Ukufinyelela abahleli kuhle kakhulu uma ufuna okuqukethwe okuvumelana ngempela nezilaleli zakho. Kungathatha isikhathi eside kunezinsizakalo ezenzakalelayo, kodwa kunikeza izixhumanisi zekhwalithi ephezulu ezikhulisa ukwethembeka kwakho. Le ndlela isebenza kahle kakhulu ezimbonini ezinezidingo ezinkulu zolwazi, njengezempilo, ezezimali, ubuchwepheshe, kanye nendlela yokuphila.
Ukufakwa kwezixhumanisi kanye nokubekwa komongo
Ezinye izinsizakalo zokwakha izixhumanisi zigxila ekuqinisekiseni ukufakwa ngaphakathi kokuqukethwe okukhona. Lapha, esikhundleni sokudala izindatshana ezintsha, umgomo ukufakwa kokuqukethwe okusebenza kahle kakade. Izimiso zokuziphatha kumele zikhunjulwe uma usondela kule nketho. Njengoba kunjalo nangokuthola okuqukethwe okufanele ongakuxhumanisa. Ukufakwa kwezixhumanisi kunikeza ukufaneleka kanye nomongo ngoba isixhumanisi sivela endaweni yemvelo.
Le nketho ingandiswa, iguquguqukayo ngezindleko, futhi ivame ukuba enye yezindlela ezisheshayo zokwakha umfutho. Uma ufuna ukusebenza kahle ngaphandle kokulahlekelwa ikhwalithi, ukwakha izixhumanisi zomongo kungaba yinto efanele.
Ukuhlelwa kwe-Niche kanye nokubekwa okuqondene nomkhakha
Insizakalo yokwakha izixhumanisi ingase futhi igxile ekuhleleni okukhethekile ngaphakathi kwezimboni ezigxile kakhulu.
Ziyizixazululo ezifanele ongazikhetha manje uma:
- Usebenza ku-SaaS, kwezokuvakasha, ezemfundo, noma ekusimeni okuzinzile
- Yiba nokuhlelwa kwe-niche okunezithameli ezifanelekile
- Ngifuna ukucaca okwengeziwe
- Indlela yokuthola izithameli zakho eziqondiwe ngokushesha
- Ufuna ukungaguquguquki kanye nokubonakala kwesikhathi eside
Kuwusizo futhi uma ufuna ukuthola ithuba lokufakwa kumasayithi lapho abasebenzisi belindele khona okuqukethwe okunenani eliphezulu kochwepheshe.
Imikhankaso yobudlelwano bomphakathi bedijithali (PR)
Ubudlelwano bomphakathi bedijithali (i-PR) buhlanganisa izinto ezimbili ezibalulekile kulesi sikhathi sedijithali, okungukuthi ukukhangisa kanye nezinsizakalo ze-SEO. Esikhundleni sokufinyelela abantu abaningi, uqala imikhankaso eyenzelwe ukuheha ukunaka okubanzi. Yilokho okushiwo yi-PR yedijithali.
Kubandakanya:
- Imibiko
- Surveys
- Amathuluzi Interactive
- Ukuphawula kochwepheshe
Uma izintatheli ziya kolanda indaba yakho, ama-backlink angaba namandla. Ukutshalwa kwezimali kwesikhathi kuyinto ebaluleke kakhulu, njengoba isikhathi sincike ebubanzini bomkhankaso. Kungabiza futhi. Imikhankaso yokwakha izixhumanisi ezenziwe ngokwezifiso evela enkampanini yokwakha izixhumanisi ze-SEO izwakala kahle - futhi injalo. Kodwa-ke, iza nomsebenzi omningi.
I-Digital PR ivame ukuletha igunya eliphakeme, ukudalulwa okuqinile komkhiqizo, kanye nezinzuzo ze-SEO zesikhathi eside. Ifaneleka kakhulu izinkampani ezilungele ukutshala imali ezintweni zokudala kanye nokufinyelela kuzixhumanisi ezifanele.