Ukukhulisa izethameli kungenye yezingxenye eziyinkimbinkimbi kakhulu zokwenziwa kokuqukethwe. Noma ngabe uyi-blogger, i-YouTuber, noma umnikazi wekhasi le-Facebook, kunezindlela eziningi zokudala lapho ungathuthukisa izinga lokugcinwa kwezithameli zakho. Kulokhu okuthunyelwe kubhulogi, sizoxoxa ngokuthi ungabaphatha kanjani futhi ubakhulise kanjani abalandeli bakho ukuze bafinyelele kakhulu futhi bazibandakanye. Enye yemikhuba okufanele uyicabangele ingxoxo esebenzayo yomphakathi, njengaleyo etholakala kuyo https://viafoura.com/community-chat/.
Okuhlangenwe nakho Kwekhasimende Kumelwe Kube Kuze Kuqala
Okuhlangenwe nakho kwamakhasimende kuyinto ehamba phambili kunanoma iyiphi inkampani namuhla. Lapho izinkampani zithuthukisa amasu azo wokumaketha, ulwazi lwamakhasimende kufanele lube seqhulwini ekufinyeleleni kuzithameli zabo. Okuqukethwe okuhle nokutholakala kwemithombo yezokuxhumana okubandakanyayo kuyizibonelo ezimbili nje ezingasiza ukuthuthukisa ubudlelwane bomkhiqizo namakhasimende ayo.
Isu lesipiliyoni samakhasimende enkampani kufanele liqale ngezethameli. Yini abayifunayo? Yize le mpendulo yehluka kuye ngomuntu, kunezinto ezimbalwa ezijwayelekile abantu abaningi abazokusho ngokungenakugwenywa: ukuzijabulisa nokuxhumana.
Nikeza Ukubandakanyeka Kwekhasimende Langempela
Ukunikeza ukuzibandakanya kwamakhasimende ngesikhathi sangempela kusho ukuxhumana ngenkuthalo nezethameli zakho. Enye indlela yokwenza lokhu ngokusebenzisa imithombo yezokuxhumana: setha ikhasi le-Facebook, i-akhawunti ye-Twitter, namanye ama-akhawunti omphakathi. Izokuvumela ukuthi unikeze imininingwane noma uphendule ngokushesha lapho othile ephawula ngento oyibhalayo. Indlela yesibili yokwenza lokhu ukusingatha imincintiswano ekhethekile kuzithameli zakho eziku-inthanethi.
Isibonelo, ungahle udale umncintiswano lapho ababambiqhaza benethuba lokuwina i-iPad ngokumane babhalisele ku-RSS feed yakho noma ekhasini le-Facebook. Enye indlela ukubuza abantu abaxhumana nokuqukethwe kwakho kuma-social media ukuthi kungani bekuthanda futhi bephendula impendulo yabo. Ukwakha isithangami somphakathi kuyindlela enhle yokuthola impendulo yamakhasimende nokuxhumana nawo njalo.
Hlanganisa Impendulo Yekhasimende
Ukuze uzuze ngokugcwele emizameni yokugcina izithameli zakho, udinga ukwazi ukulalela futhi uphendule ngokufanele. Lokhu kusho ukuhlanganiswa impendulo yekhasimende kuzo zonke izici zecebo lenhlangano yakho - kusuka emikhubeni yokuqasha, imijikelezo yokuthuthukiswa komkhiqizo, nezinqumo ezinkulu zokumaketha. Channelreply.com kubhala ukuthi amabhizinisi angama-58% kuphela acela amakhasimende awo ukuthi aqedele uhlolovo
Sebenzisa impendulo yamakhasimende ukunquma izidingo zezithameli zakho eziqondiwe. Izinhlolovo zamakhasimende namaqembu okugxila angakusiza ukuthi ubone ukuthi yini okugqugquzelayo, okubandakanya, okukhungathekisayo, noma okunomthelela ekuziphatheni kwabo. Ungase futhi ufune ukudala inkundla yezokuxhumana yokucela imibono kumakhasimende ngokuthi ungayithuthukisa kanjani imodeli yebhizinisi lakho.
- Umkhiqizo wamakhasimende- Amakhasimende akho ayiqembu lakho lokumaketha elihamba phambili, ngakho-ke kubalulekile ukuthi wazi ukuthi bafunani nokuthi bathanda ukuxhumana kanjani nabo.
- Ithuba lokusungula izinto ezintsha - Thola amathuba kumkhiqizo wakho noma kulayini wensizakalo lapho kukhona ukuncintisana okuphansi nezidingo zamakhasimende aphezulu - lokhu kungaholela emibonweni emisha yomkhiqizo noma ekunikezelweni kwensizakalo.
- Ucwaningo lweMakethe - Ungasebenzisa okokufaka kwamakhasimende emikhiqizweni nasemisebenzini ekhona ukunika amandla izinhlelo zesikhathi esizayo zokwakha inzuzo yokuncintisana ezimakethe ngokuqonda ukuthi uhlangana kanjani nabancintisana nabo - hhayi umncintiswano wakho oqondile kepha nabanye abadlali abahambisa izimpahla noma izinsizakalo ezifanayo. .
Nikezela ngokuxhaswa kwamakhasimende okuhambisanayo kwe-Omnichannel
Ukunikeza ukuxhaswa kwamakhasimende okungaguquguquki kwe-omnichannel kuyindlela enhle yokuthuthukisa ukugcinwa kwezithameli. Sithole ukuthi ukuhlinzeka ngekhwalithi ephezulu, ulwazi olunembile nosizo lwensizakalo kunciphisa inani loxhumana nabo nenhlangano yakho, konga isikhathi nemali kubo bonke abathintekayo.
Ngaphezu kokonga izindleko ngocingo, izikhathi zokuxoxa, ama-imeyili, noma enye incwadi ongahle ube nayo namakhasimende, ukuhlinzeka ukwesekwa kwe-omnichannel kungenza futhi amakhasimende akho azizwe sengathi ayezwakala nokuthi ukukhathazeka kwabo kuyaziswa. Lokhu kukhonjisiwe ukuthi kuholele emazingeni aphezulu okwaneliseka kwamakhasimende, okusho ukuthi ukukhuphuka kokugcinwa kwakho nobabili neklayenti.
Dala Uhlelo Lokuthembeka
Uhlelo lokwethembeka luyindlela ezenzakalelayo yokukhuthaza impinda yokuthenga. Amakhasimende athola amaphuzu noma imiklomelo ngokuya ngemvamisa yokuthenga kwabo, futhi ukuhlenga lawo maphuzu, badinga inani eliphansi lokuthengiselana. A uhlelo lokwethembeka olwenzelwe kahle ingaba nezinzuzo kuwe nakumakhasimende akho: ikhuthaza ukugcinwa kwamakhasimende ngokubenza bazizwe bethakaselwa ngenkathi ikunikeza indlela yokulandela okuthandwa ngamakhasimende. Uhlelo lokwethembeka kufanele lube nezinto ezintathu ezibalulekile: imivuzo yeziqu elula amakhasimende angayisebenzisa.
Zwelana Namakhasimende Akho
Ukuze wakhe okuqukethwe okuhambisana nezithameli zakho, kubalulekile ukuqonda ukuthi bangobani nokuthi yini ebaluleke kakhulu kubo. Lokhu kusho ukuqonda izinkolelo zabo, izindinganiso zabo, izinhloso zabo, nokuthi kungani bakhetha wena kunezimbangi zakho. Vele, kuzohlala kukhona umehluko emibonweni, kepha lapho wazi okwengeziwe ngokuthi omunye umuntu ucabanga kanjani, ithuba elihle kakhulu ozoba nalo lokuxhumana nabo.
Ukwakha Umphakathi Wokuthuthukisa Ubudlelwano Bamakhasimende
Enye indlela yokwenza ngcono ubudlelwane bamakhasimende ngokwakha umphakathi oku-inthanethi. Ngokuzibandakanya namakhasimende akho ngesikhala somphakathi nesihehayo, ungasungula ukwethembeka nokwethembeka ngokushesha ukwedlula ezinye izindlela zokumaketha. Kusuka ocwaningweni kuya ezikhungweni zokuvota noma emincintiswaneni, lezi zikhala zilungele ukuthola impendulo ngempendulo evela kumathemba ekhwalithi ephezulu azoba abathengi abathembekile ngokuhamba kwesikhathi kunokuthenga okukhanga.
Phendula Ezindabeni Zamakhasimende
Uma kunenkinga ngomkhiqizo noma ngenkonzo, ufuna ukuqiniseka ukuthi amakhasimende akho ayazi ngakho. Ukuze wenze lokhu, qiniseka ukuthi uphendula ngokushesha futhi ngenhlonipho lapho othile enenkinga. Abantu bavame ukubhala izibuyekezo kumasayithi afana ne-Yelp, i-Reddit, njll., Ngaphambi kokucabanga nokuxhumana nesevisi yamakhasimende, kepha ukube baxhumane nokwesekwa kwamakhasimende kuqala, lezi zibuyekezo bezingagwenywa.
Indlela engcono yokwenza lokhu ukusebenzisa isevisi yamakhasimende i-chatbot engaphatha izingqinamba ezivame kakhulu abantu abanazo nenkampani yakho, ngakho-ke awusoze waphuthelwa yithuba lokuphendula nokwenza ngcono.
Dala okuqukethwe okusebenzisana nokufundisayo
Ukunikeza izethameli zakho okuqukethwe okufundisayo kungenye yezindlela ezinhle kakhulu zokuzigcina zibandakanyekile. Okuqukethwe okusebenzisanayo kusho ukuthi udala isipiliyoni esisebenziseka kalula kubantu abafunda kumadivayisi abo ngenkathi besanikeza imininingwane ebalulekile wonke umuntu angafunda kuyo. Lolu hlobo lokuqukethwe luthola ukwabiwa okuningi nokuzibandakanya kunokuthunyelwe okuvamile kwebhulogi ngoba kuyasebenzisana.
- Faka okuqukethwe kwevidiyo njengendlela yokukhombisa izithameli zakho ukuthi kwenziwa kanjani okuthile. Lokhu kuhambisana nokunikeza imininingwane abangayisebenzisa futhi bafunde kuyo.
- Sebenzisa i-infographics ukumelwa okubonakalayo kwezihloko eziyinkimbinkimbi noma amasethi wedatha. I-infographics nayo iyasebenzisana ngandlela thile, ibenza bahlanganyele kakhulu kunezinye izinto ezifana nombhalo wodwa.
- Faka izinhlolovo nemibuzo kokuqukethwe kwakho ukuze uhlanganyele abafundi. Ngale ndlela, ungaba imininingwane esebenzisana futhi ejabulisayo izilaleli. Ama-polls ayithuluzi elihle ngoba avumela abantu ukuthi baphendule kalula ngevoti labo kulokho abazizwa ngakho ngodaba noma isihloko esiseduze.
Isiphetho
Kubalulekile ukukhumbula ukuthi uma ufuna inkampani yakho ikhule, idinga amakhasimende aqotho. Amasu wokugcinwa kwamakhasimende aklanyelwe ukusiza ukuqonda izidingo zamakhasimende nokwenza ngcono ukwethembeka ngokunikeza insizakalo yamakhasimende engajwayelekile ngenkathi kugcinwa inhlonipho phakathi kwabantu kukho konke ukuxhumana nekhasimende.
