Kule nkathi yedijithali, abadlali bebhola abagcini nje ngokubusa inkundla, kodwa bathatha izinkundla zokuxhumana. Amandla ezinkundla zokuxhumana aguqule laba basubathi bazenza izithonjana zomhlaba, okubavumela ukuthi baxhumane nezigidi zabalandeli emhlabeni wonke ngokuthunyelwe okukodwa. Leli thonya likasaziwayo ezinkundleni zokuxhumana lichaze kabusha ukusebenzelana kwabalandeli futhi laguqula indlela amabhrendi asondela ngayo ekukhangiseni.
Ngokusebenzisa amandla okumaketha ezinkundleni zokuxhumana, abadlali bebhola abafana noCristiano Ronaldo kanye no-Lionel Messi babeka amabhentshimakhi amasha obudlelwano bomkhiqizo, okufakazela ukuthi ithonya labo lidlulela ngalé kwenkundla yebhola.
Ithonya Losaziwayo Ezinkundleni zokuxhumana
Imithombo yezokuxhumana ishintshe ngokushesha isuka ekubeni yindawo yokuxhumana komuntu siqu yaba yindawo enamandla yokuxhumana emhlabeni jikelele, kanti osaziwayo bahola phambili. Ngo-2024, abantu abalinganiselwa ku-5.17 billion basebenzisa imithombo yezokuxhumana emhlabeni jikelele , okuyisibalo esimangalisayo esigcizelela amandla emithombo yezokuxhumana ekwakheni umbono womphakathi kanye nokuziphatha kwabathengi. Amapulatifomu afana ne-Instagram abe yindawo enamandla yethonya losaziwayo ezinkundleni zokuxhumana, lapho izinkanyezi zingaxhumana khona kalula nezigidi zabalandeli.
Ukwanda kwethonya losaziwayo ezinkundleni zokuxhumana kushintshe indlela imikhiqizo exhumana ngayo nabathengi. Njengoba amapulatifomu afana ne-Instagram evumela ukuxhumana okuqondile phakathi kosaziwayo nabalandeli babo, umthelela emasu okumaketha ube mkhulu kakhulu. Ngokusho kocwaningo lwe-Influencer Marketing Hub, ama-85% abaphenduli bakholelwa ukuthi ukumaketha kwabathonya kuyindlela yokumaketha ephumelelayo.
Amandla okukhangisa ezinkundleni zokuxhumana akuleli khono lokusebenzisa amazwi athenjiwe, ukuguqula izincomo zibe amathuba omkhiqizo abalulekile. Abadlali bebhola, ikakhulukazi, baphumelele lo mkhakha wedijithali. Okuthunyelwe kwabo kudala ukuzibandakanya okukhulu, okufakazela ukuthi inhlanganisela efanele yethonya likasaziwayo nokuqukethwe kwamasu kungachaza kabusha impumelelo yokumaketha.
Njengoba izinkundla zokuxhumana ziqhubeka zikhula, amandla okumaketha ezinkundleni zokuxhumana, agqugquzelwa osaziwayo, awabonisi izimpawu zokwehla, okumaka inkathi entsha yokuthi ama-brand kanye nezethameli baxhuma kanjani.
Kungani Abadlali Bebhola Benqoba Umdlalo We-Instagram
Abadlali bebhola basheshe bakhuphukela phezulu ohlwini olulandelwa kakhulu ku-Instagram, bedlula osaziwayo abaningi bendabuko nabanamandla. Kodwa yini eyenza baphumelele kangaka kule nkundla? Impendulo ilele ekuhlanganisweni okuphelele kwesikhalazo sazo somhlaba wonke, isimo esibonakalayo sokuqukethwe kwabo, namandla ezinkundla zokuxhumana ukuze akhulise ukufinyelela kwawo. Inkundla ye-Instagram ebonakalayo kakhulu ilungele abadlali bebhola ababelana ngayo yonke into kusukela kumaphuzu avelele egeyimu kuya ezikhathini zomuntu siqu ukuze bakhe ukuxhumana okuqondile nabalandeli babo.
UCristiano Ronaldo unabalandeli abaningi ku-Instagram nabalandeli abangaphezu kwezigidi ezingu-640 abalangazelela ukubona okuqukethwe akuthumelayo kule nkundla. URonaldo ubusa njengomdlali onabalandeli abaningi ku-Instagram futhi ungumuntu olandelwa kakhulu kule nkundla. Lokhu kulandelwa okukhulu akugcini nje ngezinombolo, kumayelana namandla okumaketha ezinkundleni zokuxhumana kanye nokuthandwa, lapho okuthunyelwe ngakunye kuba ithuba lokukhuthaza okuqukethwe kanye nezivumelwano zomkhiqizo ezibaluleke kakhulu kuye.
Ama-Akhawunti E-Instagram Alandelwa Kakhulu E-Instagram: Abadlali Bebhola Abadumile Benza Abangu-50 Abaphezulu
Nge-Instagram, bambalwa abadlali bebhola abangakwazi ukufanisa ithonya lezenhlalo likaCristiano Ronaldo noLionel Messi. Ukuba khona kwabo ezinkundleni zokuxhumana akukhona nje ukukhombisa amandla abo kwezokusubatha kodwa kuyisigaba esiphambili emandleni okukhangisa ezinkundleni zokuxhumana.
UCristiano Ronaldo uphezulu ohlwini lwe-akhawunti ye-Instagram elandelwa kakhulu ngemuva kwe-akhawunti esemthethweni ye-Instagram uqobo. Uphinde abe nerekhodi lomuntu wokuqala ukudlula abalandeli abayizigidi ezingu-500 ku-Instagram futhi uyaqhubeka nokuphula amarekhodi epulatifomu ngezinye izindlela. Ngo-2023, ukuphawula kwakhe kokuhalalisela okuthunyelwe kukaKylian Mbappé ku-Instagram kwaba ukuphawula okuthandwa kakhulu emlandweni wepulatifomu, okubonisa ithonya lakhe losaziwayo ezinkundleni zokuxhumana.
Okuthunyelwe kwakhe kuvame ukuzuza ukuthandwa kwezigidi ngemizuzu emizuzwini embalwa, kuzuze ukubandakanyeka nokwethembeka kubalandeli bakhe bomhlaba wonke. Leli zinga lokusebenzisana aligcini nje ngokuduma; iyithuluzi elinamandla lemikhiqizo, elihumushela inani elibalulekile lokumaketha.
ULionel Messi , omunye umpetha ku-Instagram, une-akhawunti yesithathu elandelwa kakhulu ku-Instagram futhi usenabalandeli abangaphezu kwezigidi ezingama-504. Isimo sakhe njengosomabhizinisi odumile ezinkundleni zokuxhumana siqiniswa yilaba balandeli kanye nokubamba irekhodi lokuthunyelwe ku-Instagram okuthandwa kakhulu kunabo bonke. Okuthunyelwe kwakhe ngo-2022 kwakhe kanye nozakwabo bephakamisa iNdebe Yomhlaba kwathola ukuthandwa okungaphezu kwezigidi ezingama-75.
Ngaphandle kukaRonaldo noMessi, abanye abadlali bebhola abadumile nabo babe nomthelela omkhulu ku-Instagram. UNeymar Jr. , onabalandeli abangaphezu kwezigidi ezingu-225, ungowe-19 kuma-akhawunti e-Instagram alandelwa kakhulu futhi iphrofayili yakhe ihlanganisa ngobuhlakani okuqukethwe kwezemidlalo nendlela yokuphila, okuthuthukisa ukubonakala komkhiqizo kubalingani abanjengoPuma.
UKylian Mbappé , osendaweni yama-34 ohlwini, ngenxa yokubukeka kwakhe kobusha kanye nokuqukethwe kwakhe kwangaphakathi, umtholele abalandeli abangaphezu kwezigidi ezingu-122, okumenza abe ngumuntu onethonya elikhulu esizukulwaneni sakhe. Okwamanje, uDavid Beckham usephansi ohlwini lwabalandelwa kakhulu ku-Instagram olusendaweni yama-47 ngabalandeli abayizigidi ezingu-88.5.
Abadlali Bebhola Bachaza Kabusha Amandla Ezokuxhumana
Abadlali bebhola abagcinanga ngokusungula ubukhona obuqinile ezinkundleni zokuxhumana kodwa bakhulise nethonya labo emhlabeni wonke, bafinyelela abalandeli kuwo wonke amagumbi omhlaba. Njengoba kunezigidigidi zabasebenzisi ezinkundleni ezifana ne-Instagram, abadlali bebhola abafana noCristiano Ronaldo, uLionel Messi, kanye noNeymar Jr. baye basebenzisa amandla ezinkundla zokuxhumana ukuze beqe imingcele yendawo, bakha abalandeli bomhlaba wonke okungekho bezindaba zendabuko abebengakuzuza ngendlela ephumelelayo.
Lokhu kufinyelelwa emhlabeni jikelele kunemithelela ebalulekile ngekusasa lokumaketha kwenkundla yezokuxhumana. Njengoba abadlali bebhola beqhubeka nokuba khona okuqinile ku-inthanethi, baba yimpahla eyigugu yemikhiqizo ehlose ukungena ezimakethe zamazwe ngamazwe kanye nezithameli ezinkulu eziqondiswe kubo. Amandla okumaketha ezinkundleni zokuxhumana asemandleni ayo okuxhumana nabantu abahlukahlukene ngokushesha, futhi abadlali bebhola bahamba phambili kulo mkhuba.
Amabhrendi asebenzisana nalaba basubathi angasebenzisa amandla awo omhlaba wonke, angene kuzibalo zabantu abasha futhi akhulise ukuqwashisa ngomkhiqizo ngezinga elingakaze libonwe. Njengoba izinkundla zokuxhumana ziqhubeka nokuthuthuka, umthelela osaziwayo ezinkundleni zokuxhumana, ikakhulukazi kwezemidlalo, uzobamba iqhaza elibalulekile ekubumbeni amasu okumaketha emhlabeni jikelele.
Njengoba amandla okumaketha ezinkundleni zokuxhumana eqhubeka nokukhula, abadlali bebhola bazohlala behamba phambili, bebeka izindinganiso ezintsha zokuthi osaziwayo nemikhiqizo bangasebenzisana kanjani ukuze kufinyelelwe izethameli emhlabeni wonke. Lesi simo sezwe esithuthukayo siwubufakazi benguquko yemithombo yezokuxhumana ezweni lanamuhla lokumaketha.
