Ngesikhathi sokuloba, i-India isemaphethelweni okuzimisa kabusha njengomholi womhlaba ngokombono wokukhula komnotho. Ngokwe-WION, izilinganiso zibikezela ukuthi umnotho wezwe uzokhula ngamaphesenti ayi-12.6 phakathi no-2021-22. Nakuba izici eziningi zinomthelela kulokhu kuqhubekela phambili okuqhubekayo, amathrendi amaningana asekelwe kwezokuzijabulisa aqhubekisela phambili isifunda enkathini yokucabanga phambili.
Kuwubufakazi bokugxila kweqembu lase-India ekudaleni imboni yezokuzijabulisa ehlanganiswe kahle i-India Brand Equity Foundation (IBEF) ebikezela ukukhula okuphawulekayo eminyakeni ezayo. Ngo-2023, izilinganiso zilindele ukuthi abasebenzisi abayizigidi ezingu-907 bazoba ku-inthanethi ngo-2023. Ngakho-ke, ake sibheke amanye amathrendi ahamba phambili ekukhuleni kwe-India.
Izindlela Zokukhokha Ezintsha Zikhula Ngokujwayelekile
Akuyona imfihlo ukuthi i-cryptocurrencies iyisici esidumile emphakathini wanamuhla. Emuva ngoJanuwari 2021, iCoinDesk yathi inani eliphelele lomkhakha lidlula i-£720 billion. Ngenxa yokukhula kwenani lempahla yedijithali, amanani akhulayo amabhizinisi afune ukwamukela indlela yokukhokha eguquguqukayo. I-WeWork, inhlangano yezindawo ezithengiswayo yaseMelika, inamahhovisi amaningana kulo lonke elase-Asia, kuhlanganise nayisithupha eNdiya. Le nkampani ihamba phambili ekuletheni izitayela ezintsha zemboni etafuleni ezweni, futhi isilungele ukwamukela izinkokhelo ze-crypto maduze nje.
Ngokwe-Economic Times, I-WeWork izosebenzisana ne-Coinbase Global kanye ne-Bitpay ukuletha izinhlelo zabo ze-crypto ekuphileni. Lokhu kuyinto ye-microcosm yezitayela ezibanzi zemboni yaseNdiya. Eminyakeni yakamuva, izindlela zokukhokha eziqanjiwe bezilokhu zanda ezweni lonke, ngakho-ke akumangazi ukuthi i-WeWork ibheke kuleyo ndlela. Ngokusho kwe-Times of India, amaphesenti ayisishiyagalolunye ezakhamizi zaseNdiya asebenzise ama-cryptos ngonyaka owedlule.
Izindlela zokukhokha ezisunguliwe azizona nje izitayela zemboni yezohwebo. Ngesikhathi sokubhala, umkhakha wezokuzijabulisa uphinde wahlangana ukuze wamukele uhlu olubanzi lwezinhlobo ezahlukene zokuthengiselana. Ikakhulukazi, amakhasino aku-inthanethi - asedlulele phambili embonini - asebenzisa izinhlobo ezahlukene zokukhokha njenge-casinos.co.za. Ngo-2022, abanye amakhasino e-inthanethi ethandwa kakhulu e-India sebenzisa i-cryptocurrencies, iNeteller, i-Paysafecard, i-Paytm, ne-Skrill. Ngokombono wokubheja, i-cryptocurrencies iqinisekisa ukungaziwa kanye nobumfihlo lapho idlala, nakuba opharetha abaningi bamukela kuphela i-Bitcoin okwamanje. Idume kuyo yonke imidlalo yasekhasino nokubheja kwezemidlalo, lezi zinhlobo zentengiselwano zilwela ukuqinisekisa izinkokhelo ezilula nezivikelekile.
Yimaphi Amanye Amathrendi Athatha Imboni Yezokuzijabulisa Ngesiphepho?
Njengoba kuphawulwe ngenhla, imakethe yezokuzijabulisa idlala indima ebalulekile ekuthuthukiseni umnotho waseNdiya. Kanye nokwamukela ukukhethwa okubanzi kwezindlela zokukhokha, umkhakha wezwe we-PAY-TV nawo uyakhula. Lokhu kuhambisana nezibikezelo ze-IBEF, njengoba isibikezelo sesisekelo sokuthi umkhakha wezokukhangisa osekelwe phezu kwesidingo (AVoD) uzokhuphuka ngenani elihlanganisiwe lokukhula lonyaka elingamaphesenti angama-24 kuze kube ngu-2025. Uma lokhu kwenzeka, imboni izofinyelela inani eliphelele I-£ 1.874 billion.
I-AVoD ibalwa kuphela ngesabelo esilinganiselwe semakethe yokusakaza-bukhoma yase-India. Sekukonke, imboni ye-PAY-TV ibikezela ukuthi izoqopha u-£8.868 billion emalini engenayo ngo-2025, njengokusho kwe-Economic Times. Kamuva umbiko uthi eminyakeni emine, amaphesenti angama-96 ezindlu zama-TV akhokhelwayo azofakwa kwidijithali. Le datha ayikwenzi faka izinkundla zokusakaza ezifana ne-Netflix, ebhalise ababhalisile abasha abakhokhelwayo abayizigidi ezine engxenyeni yokuqala ka-2021.
Kude nethelevishini, imidlalo yamaphupho ingenye inkambiso yemboni edumile eNdiya. I-Animation Express iveza ukuthi intuthuko egxile kwikhilikithi izoba nezithelo embonini yezokuzijabulisa ngo-2022. Amapulatifomu afana ne-EWar Games agxile ekudumeni kwe-Indian Premier League ukuhlinzeka abadlali basendaweni ngamathuba okuwina imiklomelo. Lo njiniyela akayena owokuqala wohlobo lwayo, kanti i-Dream 11 kanye ne-Mobile Premier League phambilini beziqondise ikhilikithi yamaphupho. Nokho, ukuziphendukela kwemvelo kwe-EWar Games kukhuluma kakhulu ngesimo semidlalo engelona iqiniso njengenjwayelo yemboni.
Izinto Eziningi Zingemuva Kokuthuthuka Komnotho waseNdiya
Akungabazeki ukuthi umnyakazo osuselwe ku-cryptocurrency we-WeWork ungowakamuva emugqeni omude wezitayela zomkhakha ezithela izithelo eNdiya. Kodwa-ke, emnyombweni, kusobala ukuthi imboni yezokuzijabulisa yenza ngempumelelo ngayinye yalezi zindlela ezingenhla ezithandwayo. Uma amakhasino aku-inthanethi, izinsiza zikamabonakude, nezinkundla zemidlalo ziqhubeka nokuthuthuka ukuze zihlangabezane nezidingo zabathengi, umnotho waseNdiya uzokhula uqine eminyakeni ezayo.
