Umhlaba wokumaketha wedijithali uyashesha futhi uzivumelanisa nezimo. Uma ufuna ukuchuma kulo mhlaba futhi uthuthukise ukusebenza kahle kwakho, kufanele uhlale unolwazi lwakamuva ngezinguquko zokumaketha kwedijithali.
I-SEO ibilokhu iyisici esibalulekile sokumaketha kwedijithali isikhathi esithile manje. Ukulungiselelwa kwezinjini zokusesha kuvumela abakhangisi bedijithali namabhizinisi abo bonke osayizi ukuthi baxhumane nezinjini zokusesha kangcono. Lokhu, futhi, kuthuthukisa ithrafikhi yewebhusayithi nokubonakala.
Yize umaka we-schema ungaziwa kubanikazi abaningi bemikhiqizo njengokucwaninga kwamagama angukhiye noma ukwakhiwa kokuqukethwe, iyingxenye ebalulekile ye-SEO. Njengomphumela walokho, kubalulekile ukuthi wazi ukuthi ungasebenzisa kanjani umaki we-schema ukuze uzuze. Uma isetshenziswa kahle, umkhiqizo wakho ungabona amazinga okuguqulwa aphezulu, amanani okuchofoza athuthukisiwe, nokuba khona kwe-inthanethi okungcono komkhiqizo wakho.
Uma ungawazi kakade ama-ins and out of schema markups, sekuyisikhathi sokubuyekeza ukuqonda kwakho. Ngendlela egxilile, ungazuza umkhiqizo wakho futhi uthuthukise ubukhona bakho ku-inthanethi ngokuhamba kwesikhathi.
I-Schema Markup: Okuyisisekelo
Yize sesihambe ibanga elide kubuchwepheshe benjini yokusesha, ubuhlakani bokwenziwa, nokufunda ngomshini, kubalulekile ukukhumbula ukuthi izinjini zokusesha zikude nabantu. Nakuba singakwazi ukuhumusha ulimi kalula, izinjini zokusesha azikabi nawo amakhono afanayo okuhumusha. Kunalokho, kufanele bathembele ngokuphelele idatha kanye nekhodi ukufanisa imibuzo yenjini yokusesha nemiphumela.
Imakhaphu ye-schema iyingxenye yale khodi ethuthukisa imiphumela yabasebenzisi. Ngokusebenzisa silulumagama se-semantic kanye ne-microdata, umaki we-schema uhumusha okuqukethwe kwewebhusayithi yakho kube ama-algorithms enjini yokusesha ulwazi kanye nobuchwepheshe bekhompyutha bungaqondwa. Esikhundleni sokumane ufanise amagama angukhiye njengamanye amaqhinga e-SEO, ama-schema markups anikeza izinjini zokusesha amandla okuhumusha ebezikade zishoda ngawo. Lokhu kubangela imiphumela engcono nenembe kakhudlwana kubasebenzisi. Uma imiphumela yabo inembile, abasebenzisi maningi amathuba okuthi benze ukuguqulwa okufunayo ngoba uyilokho kanye abebekufuna.
Isebenza kanjani i-Schema Markup
Njengoba sixoxile kafushane, izinjini zokusesha azikwazi ukutolika lokho okufunayo zizodwa. Lokhu kungakwazi ukuxhumana njalo nenjini yokusesha kudinga abasebenzisi ukuthi baguqule amaqhinga abo okusesha. Abasebenzisi abaningi bazama ukuqamba kabusha usesho lwabo, kodwa lokhu kungaba lula futhi kungatheli izithelo. Inqubo ngokuvamile iphetha ngokukhungatheka namaphutha, futhi abasebenzisi abakwazi ukuthola abakudingayo ukuze bafinyelele umkhiqizo wakho.
Isibonelo, ake sithi umsebenzisi useshe iresiphi yesinkwa se-birdseed. Yebo, bahlose ukuthi le webhusayithi ithole ulwazi mayelana nendlela yokwenza isinkwa esibizwa nge-Birdseed Bread esenzelwe abantu. Nokho, esikhundleni sokudonsa lokho umsebenzisi akufunayo ngempela, injini yokusesha ingase igcwalise izikhangiso zemikhiqizo yembewu yezinyoni, izihloko ezimayelana nezinhlobo zezinyoni zezinyoni ezihlukene, ulwazi ngezinyoni ezizalelwa endaweni ethile, futhi mhlawumbe umphumela owodwa noma emibili equkethe izindlela zokupheka zesinkwa. Lokhu kwenzeka lapho injini yokusesha idonsa imiphumela ngokusekelwe kumatemu ngawodwana kunokuthi isho ukuthini ndawonye.
Umaki we-schema usebenza njengesihumushi senjini yokusesha noma njengohlaka ukuze ubeke imiphumela yakho yosesho kangcono. Kufana nokuthi izitshalo zasendlini zihlukaniswa kanjani ngezinhlobo nezinhlobo, okuvumela abanikazi ukuthi baqonde kangcono ukuthi bazinakekela kanjani. Ngenhlanhla, uma usune-schema markup yewebhusayithi yakho, kufanele isebenze kuzo zonke izinjini zokusesha ezinkulu. Lokhu kusho ukuthi i-Google, i-Yahoo, i-Bing, nokunye kungathuthukisa ukuqonda kwabo okuqukethwe kwewebhusayithi yakho.
Gxila Kusesheli
Yize umaka we-schema ungabonakala njengenzuzo ezinjinini zokusesha nemikhiqizo, inzuzo enkulu yenzelwe umsebenzisi. Phela, kuyakhathaza ukuzizwa ungakwazi ukuthola okufunayo ku-inthanethi, ikakhulukazi lapho kufanele kube nolwazi olubalulekile lomhlaba wonke lapho.
Kodwa-ke, kubalulekile ukuqaphela ukuhlangana phakathi kwamabhizinisi namakhasimende mayelana nama-schema markups nokuthi angakuzuzisa kanjani. Uma abasebenzisi bathola lokho kanye abakufunayo, maningi amathuba okuthi baguqule. Uma ziguquka ngaphakathi kwewebhusayithi yebhizinisi lakho, uyazuza nawe.
Abantu abaningi babiza ama-schema markups “njengekhadi lebhizinisi ledijithali.” Lokhu kungenxa yokuthi injini yokusesha iyamazi futhi iyasiqonda isesheli ngokwanele ukuze sibanike ulwazi oluqondile lwebhizinisi. Ngokuvamile izobonisa ulwazi oluyisihluthulelo olufana nenhloso yebhizinisi, lapho litholakala khona, ububanzi bentengo, kanye nalokho abangakunikeza kusesho. Lona umugqa oqondile kakhulu osuka ebhizinisini lakho uye kumakhasimende angaba khona, onomthelela ophezulu kakhulu wokuguqulwa kunekhadi lebhizinisi elivamile.
Yiziphi Izinzuzo Zokuqukethwe ku-Schema?
Lonke uhlobo lokuqukethwe lungazuza kuma-schema markups. Ukhiye ukumane ukhethe umaka olungile wohlobo lokuqukethwe ozama ukukuphromotha. Inqobo nje uma uhlukanisa kahle okuqukethwe kwakho enjinini yokusesha, kufanele ukwazi ukusebenzisa i-schema markup ukuze uthuthukise noma yini oyibeka ku-inthanethi. Lokhu kuhlanganisa:
- Amakhasi womkhiqizo
- Amabhulogi nezindatshana
- Amavidiyo neziqeshana zemidiya
- Imicimbi nezinto zekhalenda
- Ulwazi lwemakethe ye-Niche
- Izibuyekezo nezinguquko
- Ukubuyekeza nobufakazi
Amamaki e-schema asebenza kuzo zonke izimboni nezinhlobo zokuqukethwe. Inqobo nje uma usebenzisa ama-schema markups afanelekile ekhasini ngalinye olinyusayo, kufanele ubone ukukhuphuka kokuzibandakanya nokuguqulwa.
I-Schema Markups Ingisiza Kanjani?
Kunjalo, ukuqonda ukuthi iqhinga lokumaketha ledijithali lisebenza kanjani akusho ukuthi ungakwazi ukunquma ngendlela eqondile ukuthi lizokusiza kanjani. Uma kuziwa kubuchwepheshe nokumaketha kwedijithali, kungaba nzima ukudweba umugqa phakathi kwentuthuko yezobuchwepheshe ngenxa yentuthuko kanye nemiphumela ebonakalayo, elinganisekayo yenkampani yakho. Kochwepheshe abaningi bezokuthengisa kanye nabanikazi bamabhizinisi ngokufanayo, kubalulekile ukwazi ukuthi kungani usebenzisa amaqhinga - ikakhulukazi uma udinga ukuthola imvume yesabelomali ukuze wenze izinguquko.
Nazi ezinye zezindlela ezibalulekile zokumaka i-schema ezingakusiza:
Thola Isikhala Esikhudlwana Sokukhangisa
Uma ubheke ukuzuza ukunakwa okwengeziwe kubasebenzisi, ukunamathela emiphumeleni ye-SERP evamile noma ukuthola umphumela ofakiwe akusoloko kuyindlela okufanele uhambe ngayo. Kuthatha isikhathi eside ukudlala igeyimu ye-SEO, futhi amakhasi amaningi awafiki emiphumeleni embalwa ephezulu. Uma une-schema markups efanelekile ku-HTML yakho, maningi amathuba okuthi uthathe indawo enkulu ekhasini lemiphumela. Injini yokusesha izobonisa ulwazi olufanele, ngokuqiniseka ukuthi itholakele into esesheli esiyifunayo. Lesi sikhala esingeziwe sidonsa ukunaka kwabasebenzisi futhi sibenza bakwazi ukuchofoza ekhasini lakho.
Thuthukisa Izilinganiso Zokuchofoza
Izilinganiso zokuchofoza, noma ama-CTR, achaza inani lezikhathi umuntu azibandakanya nesikhangiso uma kuqhathaniswa nenani labantu abasibonile. Lokhu kucishe kufane nevidiyo ye-YouTube; ungabona ukuthi bangaki abantu ababukele ividiyo, kanye nenani labantu abayithandile. Ngokufanelekile, ufuna wonke umuntu obona isikhangiso sakho azibandakanye naso ngoba lokho kusho ukuthi siyasebenza.
Izimpawu ze-schema zikunikeza ithuba elingcono lokuthola okwengeziwe chofoza udlule ngokubuka ngakunye. Ngendawo enkulu kanye nolwazi oluningi oluchazayo, amanani okuchofoza ngokuvamile ayathuthuka.
Gqamisa amabhizinisi endawo
Amabhizinisi endawo amancane awahlali enesikhathi esilula sokuncintisana nezinkampani ezinkulu ku-inthanethi. Lokhu kungenxa yokuthi abanakho ukutholakala kwe-inthanethi okutholakala yonke indawo kanye nokufinyelela okungenamkhawulo kokuthandwa ngabathengi okujatshulelwa izinkampani ezifana ne-Amazon neTarget. Imakhaphu ye-schema inganikeza amabhizinisi endawo umlenze phezulu ngokubonisa ngokucacile amahora okuvula, ikheli, imininingwane yokuxhumana, kanye nezinsizakalo ezinikezwayo. Lokhu kunikeza abasebenzisi indlela elula yokubona ukuthi ibhizinisi elincane, lasendaweni lingahlangabezana nezidingo zabo.
Thuthukisa Ukubonakala Ngezethameli Oziqondise
Uma injini yokusesha iqonda ukuthi ikhasi lakho limayelana nani, ilibonisa kubantu abalungile. Lokhu kusho ukuthi ukuqwashisa ngomkhiqizo kuzokhula, njengoba injini yokusesha iqondise inetha elibanzi labantu abafuna lokho ongakunikeza. Kodwa-ke, kusho futhi ukuthi ingakwazi ukungena nakuzithameli zakho ezihlosiwe. Uma uhlukanisa umkhiqizo wakho ngolwazi lwemakhaphu ye-schema, uzothola izethameli eziningi. Ngemininingwane eyengeziwe, ungagxila kulabo ofuna ukubaheha. Empeleni uthola okuhle kakhulu kuwo womabili umhlaba lapha, ngembuyiselo ephezulu ekutshalweni kwezimali kunamanye amaqhinga amaningi e-SEO.
Izinhlobo zama-Schema
Ukukhetha ama-schema markups kuyisinyathelo sokuqala esibalulekile, kodwa kufanele futhi ugxile ezinhlelweni ezifanele zalokho ozama ukukufeza ngokuqukethwe kwesayithi lakho. Lokhu kungase kubonakale kungenangqondo ngaphandle komongo, ngakho-ke sihlanganise ezinye zezinhlelo ezivame ukusetshenziswa ngamabhizinisi lapho zisebenzisa leli su. Nokho, khumbula ukuthi kunamakhulu ama-schema ongakhetha kuwo.
I-Sitelink Schema Markup
I-Sitelink imayelana nokuthatha isikhala kuma-SERPs. Lesi sigaba se-schema sigxile ekutholeni ulwazi kumsebenzisi ngokushesha nangempumelelo, futhi lokho sikwenza ngokunikeza imiphumela indawo enkulu okumele kusetshenzwe ngayo. Maningi amathuba okuthi uthole ukuguqulwa ngale ndlela, futhi uzokwandisa ukuqwashisa ngomkhiqizo ngesikhathi esifanayo.
I-Sitelink schema markup futhi iletha abasebenzisi kumakhasi aguqukayo aphezulu kunekhasi eliyisiqalo elijwayelekile. Uma umsebenzisi efuna ukuthenga umkhiqizo, i-sitelink schema izokwenza ikhasi lalowo mkhiqizo ligqame, ngakho-ke akudingekile ukuthi bazule emakhasini okubikezela ukuze bathole abakufunayo. Lokhu kunganciphisa izilinganiso zakho zokugxuma futhi kukhuphule amazinga akho okuguqulwa.
Umaki Wohlelo Lomkhiqizo
Okwamabhizinisi e-eCommerce, izimpawu ze-schema zomkhiqizo zibaluleke ngendlela emangalisayo. Lezi zikimu zinikeza abasebenzisi ulwazi olubalulekile lomkhiqizo olufana nethegi yentengo, izaphulelo, ukubuyekezwa, izithombe, nokunye kokubili ngendlela elula futhi ecacile. Uma kwethulwa inketho yokukhetha umkhiqizo olwazi lwakho luboniswa ngokucacile noma uzulazule uye kwenye iwebhusayithi ukuze uthole okuthile okufanayo, abantu abaningi bazokhetha eyokuqala. Lokhu kusho amazinga okuguqulwa aphezulu kuwe.
Buyekeza Imakhaphu Ye-Schema
Buyekeza izikimu ziyindlela enhle yokwakha ukwethembana namakhasimende amasha. Kulula kakhulu ukuthi ikhasimende elisha lithenge umkhiqizo, litshale imali ezinsizeni, noma libe sethubeni nenkampani yakho uma lazi ukuthi abanye abantu baye baba nakho okuhle. Uma ukubuyekezwa nobufakazi kungatholakali kalula, kuba nokwehla kokuthembana okuzenzakalelayo.
Buyekeza ama-schema abonisa izingcaphuno ezivela kuzibuyekezo nezilinganiso ezivela kumikhiqizo noma amasevisi akho. Kunokuba uhlole ukwethembeka kwenkampani yakho, abangaba amakhasimende bayakwazi ukubona zisuka nje ukuthi usemthethweni futhi uwusizo.
Imakhaphu ye-Schema yenhlangano
Izikimu zenhlangano ziyindlela enhle yokusungula inhlangano yomkhiqizo, ukuphathwa kwesithunzi, nokuqashelwa. Lawa ma-schema athatha lonke ulwazi lwakho olubalulekile lwebhizinisi futhi aluhlanganise eceleni kwekhasi lemiphumela yenjini yokusesha. Uma lokhu kwenzeka njalo, abasebenzisi bazoqala ukuhlobanisa umkhiqizo wakho nabakufunayo. Ngemva kokuphindaphinda okwanele, bangase baqale ukuya ngqo ekhasini lakho lapho udinga okuthile kunokusebenzisa injini yokusesha. Ngisho noma lona kungewona umphumela wokugcina, udala ukuhlobana okuqinile phakathi komkhiqizo wakho nezinjongo ezithile zosesho.
Imakhaphu ye-Breadcrumbs Schema
Izikimu ze-breadcrumbs zihlobene eduze nomklamo ogxile kulwazi lomsebenzisi (UX). Lawa ma-schema akhombisa injini yokusesha ukuthi iwebhusayithi yakho ibekwe kanjani nokuthi ikhasi elilodwa lihlobene kanjani nelinye. Lokhu kusiza injini yokusesha iqondise umsebenzisi endaweni efanele, kunokuba nje ilahle ekhasini lakho eliyisiqalo. Sekukonke, lawa ma-schema enza kube lula kumsebenzisi futhi anciphise amazinga okugxuma.
Empeleni, kubalulekile ukwenza ulwazi olulungile lutholakale kubasebenzisi. Izikimu ze-breadcrumbs zenza kube lula ukuthi injini ihole abasebenzisi ngendlela efanele. Lokhu kwenza iwebhusayithi yakho ibonakale kulula ukuyisebenzisa futhi ikhawulela ukukhungatheka okuvame ukuholela ekubuyiseleni emuva.
Sebenzisa Imakhaphu Ye-Schema Namuhla
Imboni yokumaketha kwedijithali ishintsha ngokushesha okukhulu, futhi akukaze kubaluleke kakhulu ukuqhubeka nakho. Amamaki e-schema ayindlela enhle yokuthuthukisa ukuba khona kwakho ku-inthanethi, ukukhulisa ukuqwashisa ngomkhiqizo nokuguqulwa, futhi wenze igama lomkhiqizo wakho elibonakala futhi elikhangayo ekubalweni kwakho kwabantu okuhlosiwe. Ngaphandle kwalawa mathuluzi, iwebhusayithi yakho isengozini yokuphelelwa yisikhathi endaweni yemakethe yedijithali ehlala ishintsha.
Ungalenzi iphutha, nakuba i-schema markups yenza ukusetshenziswa kwewebhu kube lula kakhulu kumsebenzisi, akulula ukusebenzisa izikimu okukhulunywe ngazo ngenhla. Ngeshwa, abanikazi bamabhizinisi abaningi kakhulu badida ukuqonda okujwayelekile nekhono le-DIY. Lokhu kuvame ukuholela emahoreni alahlekile ngaphandle komthelela omkhulu kumugqa wakho ophansi. Ngalesi sizathu, kungcono ukuxhumana ne-ejensi yokuthengisa yedijithali ukuze ikwenzele umsebenzi. Ngeke nje kuphela ukuthi imizamo yakho yokumaketha isebenze kahle futhi inikeze i-ROI engcono kakhulu, kodwa futhi ungaqiniseka ukuthi usebenzisa ngokugcwele amandla ama-schema markups.
Umbhali Bio:
U-Dan Hamilton unguMqondisi Wokuqukethwe kwa- Zero Gravity Marketing (ZGM), i-ejensi yokumaketha yedijithali eMadison, CT. I-ZGM yaziwa ngokwakha amasu okumaketha asezingeni eliphezulu futhi igxile kakhulu ku-Pay-Per-Click, SEO, ukumaketha okuqukethwe, inkundla yezokuxhumana, ukuthuthukiswa, ukuklama, nezinsizakalo ze-eCommerce.
