When it comes to growing your business and your online presence, SEO is something that you can’t ignore. SEO is the acronym for search engine optimization, it is the process whereby you get your website ranked on the first page of any search engine. Having your page ranked can make all the difference between your site succeeding and your site not succeeding. On-page, backlinks (t-ranks.com), keywords, etc, can be overwhelming. If you’re unsure where to start, don’t worry we’re here to help. Here are 10 tips to protect and grow your business with SEO.
Speed
When it comes to customer experience, speed is everything. If your site takes too long to load, then your customers will leave, and this can hamper your business growth. Cut out anything that slows your site down.
Syntax
When it comes to writing content for your site, you want to make sure that you are writing for human consumption rather than search engines. If you are uploading content that is geared to search engines only, you are going to be isolating your audience.
Analytics
If you can measure it, you can manage it and SEO is no different. If you are looking to grow and protect your business, you want to make sure that you are able to track your SEO developments and rankings. Make sure that you have analytics set up straight away so that you can see what it is you are doing.
Find The Right Key Words
When it comes to generating the content, you want to make sure that you are using keywords in order for the search engine to crawl your site and get it ranked. There are many tools out there that can help you generate your keywords. Be warned though, you don’t want to load your content with these keywords and make your content unreadable.
High-Quality Content
One of the best ways to grow and protect your site is by creating high-quality content that draws in clicks and interest from your target audience. If you throw content together in 30 minutes, you’re going to find that you aren’t going to get the click-through rate that you want. Make sure that your content is well formulated and put together, this will help your site grow and secure your business.
Be Patient
One of the main things about SEO is that it takes time. You can’t expect to create a website, upload content and then have everyone click through on the same day. Unfortunately, that isn’t what happens. SEO is an ongoing process that takes time to be realized, so when you start building your site, remember that it is a process.
Mobile Optimization
When it comes to creating your site, you want to make sure that you are prioritizing the development for the mobile site. Google’s recent update means that it will rank mobile sites far higher than sites that have only been developed by a desktop. So when you are setting up your site, you want to make sure that you are prioritizing this.
Active Social Media
As a business, you want to make sure that you are visible across an array of channels and social media can’t be ignored. Social media can offer as a feeder through to your site and give your customers a snapshot of what it is you are doing. The better your online presence, the better the click-through rate you’ll receive.
Testimonials
If you are selling a product or service, you want to make sure that you are promoting yourself and your services. By adding testimonials, you are not only increasing keyword search in your SEO strategy you are also showcasing your ability to your potential audiences and customers.
Cull The Weak Content
When you conduct a review of your site, you want to make sure that you are also considering culling low-performing content. You may think that it is better to have more than less, but if you have a piece or a few pieces that aren’t performing they have the potential to damage your overall website performance. Check your analytics and see which pieces could be removed from your site, this could boost your overall ranking.
Wrap Up
When it comes to SEO, the first thing that you need to remember is that it is a process. It isn’t something that you can build in one day, it does take time to get yourself ranked on the first page of Google or other search engines. Make sure that your site loads quickly, as customers won’t stay on a site that takes too long. You also want to be brutal with your content, make sure that you only keep content on your site that is performing. Leverage metrics and analytics to make sure you know how well your site is performing.
