August 23, 2021

4 Benefits of Video Marketing

Did you know that a full one-third of all time that people spend online is spent on watching videos?  When you think about it, this makes sense, since the video is a closer approximation of real-life than almost anything else.

So how can you make the most of people’s natural interest in videos? What can video marketing do for your business?

Read on to learn all about the four benefits of using video marketing!

1. Build Your Brand 

There are a lot of misconceptions about what a brand really is. One simple way to think about the nature of brands is that they are the personality of a company.

Of course, a company does not really have a personality as a person does. Brands are an attempt by businesses to bridge the natural gap that exists between ordinary people and businesses. Giving a company a brand, or personality, is a way to help people relate to it and feel a connection to it.

This Is why videos can be so powerful for building a brand. You can show the fun side of the business and associate it with smiling faces and other symbols of human meaning and human connection.

2. Increase Sales 

Of course, at the end of the day, everything a business does points in some way towards benefiting the bottom line. And that means increasing income through increased sales.

Considering how much people enjoy videos, it is no surprise that they are able to improve sales rates so much. It is almost impossible to overdo the use of videos on your website. If you can have a video on every page, it will probably still not be too much.

On the other hand, you may not always want multiple videos on every page. But having a video on your landing page is a great way to get people to stick around and keep watching.

3. Keep Your Audience Interested 

Most people think that they do not enjoy education. But done right, a video can entertain and educate at the same time. Especially if your product is unusual, sometimes a video can explain in less than one minute what might take several minutes of reading to understand.

4. Enhance Your SEO

The complicated algorithms of Google and other search engines keep an eye on things like how long people stay on website pages. That is why a video on your landing page can make such a huge difference. Google will notice that people are sticking around to watch your video and increase your search engine listing.

Finding the right professional video services is a powerful way to boost business and grow your start-up. Check this out if you want to increase audience conversion rates through powerful commercial marketing images!

Enjoy All of the Benefits of Video Marketing

We hope that you were able to learn something helpful from this brief article on just a few of the benefits of well-done video marketing. People are naturally interested in video images since they more closely imitate real-life than do other forms of media. That is why television and YouTube and other video-based media exploded in popularity so quickly when they did.

To keep up-to-date on the latest information in marketing, jobs, and more, take a look through our other articles!

About the author 

Peter Hatch

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