October 25, 2023

5 Ridiculously Cool Ways E-commerce Platforms Can Use AI to Increase Sales

If you are in the business of selling something online, you’re in a tough spot, my friend. Staying ahead of the game is a constant challenge. While the digital realm offers (too) many possibilities, artificial intelligence (AI) is stealing the spotlight. From streamlining customer experiences to personalizing product recommendations, AI is transforming the playground. But you know that already. In this article, we’ll explore five fascinating ways e-commerce platforms can harness AI to boost sales.

But First – Are You Doing The AI Minimum?

Artificial Intelligence (AI) is making its mark in the e-commerce industry, and trust us, if you’re not on this bandwagon yet, you might just be, well, a bit late to the party!

E-commerce is thriving, and competition is fierce, so staying ahead of the game is not just an option; it’s a necessity. AI is transforming the way customers shop, and, more importantly, how businesses sell. From personalized product recommendations that make your customers feel like royalty to dynamic pricing strategies that ensure you’re not leaving money on the table, AI is like that trusted sidekick every superhero (or e-commerce platform) needs. Even if you’re not ready to invest in some serious AI solutions for your business.

5 Ways AI Can Boost Your E-commerce Succes

Surely, there are way more than five, but these are the basics that will soon be incorporated everywhere. Implementing at least one of these tactics will shoot your sales to the moon – you’ll see.

1. AI Can Be a Real Shop-ortunity!

Imagine having a knowledgeable assistant available 24/7 to help customers navigate your online store. Effortlessly, might I add, and without hours of product research and sensitivity training! AI-powered virtual assistants support in real-time, answer questions, help with product searches, and guide customers right down the shopping vortex.

These chatbots are a far cry from the chatbots we’ve been used to, it’s literally the next level. Their natural language processing allows them to understand and respond to customer inquiries, offering a seamless and efficient shopping experience. Depending on how you customize your settings, that virtual shopping assistant can be friendly, funny, or even sassy, corresponding to the company’s tone of voice.

For example, the chatbot at Sephora gives beauty recommendations and makeup tips based on customer preferences and history, like their skin tone or condition. It’s like having a makeup artist in your pocket.

2. AI Makes The Perfect Offer

AI-driven recommendation engines do in minutes what it would take a team years to do, mulling over humongous chunks of customer data, including purchase history and browsing behavior, to suggest products tailored to the customer’s preferences.

These user-personalized suggestions encourage upselling, cross-selling, and repeat purchases, ultimately increasing the average order value. So, Amazon’s recommendation engine uses AI to provide product recommendations, effectively driving a substantial portion of their sales.

Some companies take person recognition even further, analyzing customer’s interest in certain products or topics and making assumptions (some are humanly pre-programmed, of course, this is not Star Trek) about what kind of “conversation” they would like to have with the company moving forward. It’s not product recommendation per se, it’s like an experience recommendation engine. Psychologically aware and inclusive platforms – wellness, mental health, intimacy – are very invested in presenting themselves as a companion rather than sellers. For example, sex toy shops like edenfantasys.com rank down their “selling” intentions in favor of informational or inspirational content. Like, if a customer has a history of buying a vibrating dildo, they won’t get more, but instead, they’ll get information about what fun things to do with the toy, what fantasies to recreate, and only in context – more product recommendations.

3. AI Makes Every Penny Count

Dynamic pricing adjusts product prices in real time based on various factors, such as demand, competitor pricing, and inventory levels. Generic product details could also be created – such as “the lowest price today” or “6 left in stock”. AI algorithms continuously optimize prices to maximize revenue and profitability. This strategy helps e-commerce platforms remain competitive while everyone is dumping prices. Airlines like Delta and United use AI-driven dynamic pricing to adjust ticket prices based on factors like demand and seat availability.

4. Eye-catching AI for Shop-timal Results

Visual search allows customers to search for products using images rather than keywords. AI technology analyzes these images and matches them to products in the e-commerce platform’s catalog. The infamous Pinterest employs AI-powered visual search to help users find products similar to items they’ve pinned on the platform. This feature makes it easier for folks to find exactly what they want, increasing conversion rates effectively.

5. AI Predicts the Future (Sales)!

Predictive analytics uses historical data to forecast future sales trends. E-commerce platforms can leverage this information to optimize inventory, marketing strategies, and customer engagement. By understanding what products are likely to be in demand, businesses can ensure they have the right items in stock and ready for sale. Netflix uses predictive analytics to recommend content to viewers, which, in turn, boosts user engagement and subscriptions. That is why they announce items coming and leaving a month in advance – to see the dynamic of the customers’ reactions.

Conclusion: “AI: Your Sales’ Best Friend!”

The world of e-commerce is evolving rapidly, and AI is a flagman, facts. From virtual shop assistants who provide customer care 24/7 to ultra-personalized product recommendations that boost average order values, AI is revolutionizing the industry. Dynamic pricing strategies and visual search options make for a more competitive and user-friendly environment, while predictive analytics prepares businesses for what the future of sales holds.

According to McKinsey & Company, e-commerce businesses that dive in and are vastly using AI technologies experience massive improvements in personalization, search optimization, and customer satisfaction. They report a 10-15% increase in sales and a 20-25% increase in customer service efficiency due to AI implementation. So… It’s really happening.

So, whether you’re a part of the e-commerce universe or just dipping your toes in, consider embracing AI as your trusty sidekick. After all, it’s more than just a bit of “shop-timism”; it’s a sales strategy that can help your e-commerce platform thrive in a dynamic and competitive marketplace. So why wait? Start harnessing the power of AI to increase sales and provide your customers with a shopping experience that’s truly enjoyable.

About the author 

Kyrie Mattos

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