In the past few years, the E-commerce industry is soaring since more customers are resorting to the internet to buy their desired products and services. Not those users completely shun the physical market, but the ease of shopping, range of products, comparison of prices, and product delivery at doorsteps, tend the users to opt for e-commerce websites to purchase products.
As shown in the above graph, retail e-commerce sales are expected to rise, and this marks the importance of having an e-commerce store in the current scenario. Making a website is easy, but a few tricks can fetch enormous sales and revenues for your website.
Let’s check them out.
Tips to Boost E-commerce Sales:
1. Utilize Varied Communication Channels:
To survive in this digital world, gaining customers via a website is not enough. There are varied digital communication channels that can be utilized to reach out to your customers.
Tips:
- Create a business blog and post product updates, new launches, discounts, offers, etc. This will enhance your SEO and improve your site visibility in online searches.
- Post your site content on social media channels like YouTube, Facebook, Instagram, etc., to engage customers.
- Use email marketing for sending newsletters for keeping your customers updated about your products.
2. Create Brand Awareness:
The only drawback of an e-commerce store is the lack of physical communication with the customer. Therefore, creating brand awareness is necessary for building trust and enhancing sales.
Tips:
- Improve Product Quality
- Keep Customers Engaged on Social Media Platforms
- Ask Customer Feedback
- Share User-Generated and Qualitative Content
- Choose a Reliable Web Host
Promote your brand with a captive slogan and tagline and ensure the use of relevant keywords and content for increasing brand awareness.
3. Display Security & Trustworthy Icons:
Would you like to shop from unsecured and fishy sites?
No, and the same goes for your customers too. Hence, securing your website from cyber threats and hackers is very important. The same is possible by installing an SSL (Secure Socket Layer) certificate on your website.
The above image is a clear example of a secured site. A padlock in the URL and HTTPS (hyper-text transfer protocol secure) in the address bar are proofs that indicate that the website is secured with 256-bit encryption security.
These trust icons tell the customers that all their sensitive information (credit card number, bank details, etc.) when punched while making product purchases is encrypted and secured.
Another best feature of SSL certificates is the security badges they offer.
When these badges are displayed on the web pages, they engender customer trust and increase customer loyalty.
Ensure that you don’t cheat your customers by just pasting these badges on your website without installing an SSL certificate, else you may face legal actions for the same.
There are many SSL Certificate brands available in the market like Comodo, GeoTrust SSL Certificate, DigiCert, and more. You can choose any brand SSL certificates as per your site requirements.
4. Survey Your Competition:
If you are new to the e-commerce industry and are confused about how to beat your competitors, the best solution will be to study their strategies and plan your goals and marketing tricks accordingly.
Go to Google Search < search your competition < buy their product to study user experience. Check out their strengths and weaknesses for creating a strong marketing strategy.
Later implement your unique strategy for giving your customers a memorable user experience.
Tip:
There are varied competitor analysis tools for social media platforms like Ahrefs, Sprout Social, etc. who are swift and efficient in accessing your top-most competitors.
5. Bestow a Memorable Shopping Experience:
Your task doesn’t end at just drawing customers to your website because the ultimate result for any e-commerce website is getting conversions.
What’s the use of a website which attracts many customers but converts only a few?
Check out the obstacles in getting conversions and try to resolve them one by one.
Tips:
- Ensure a good navigation system for easy search of products.
- Incorporate a search bar for quick searches.
- Give multiple payment options (Credit Card, Paytm, PayPal, etc.)
- Ensure a single-page checkout process.
- Don’t force the registration process.
A quick and easy checkout process will lead to more conversions and result in a happy and satisfied customer.
6. Focus on Customer Service:
To gain loyal customers, you need to focus on your customer service. Showcase excellent customer service by reaching out to your customers via social media platforms or emails and quickly resolving their issues.
Embrace their disappointment and professionally resolve their queries to gain their loyalties. This, in turn, will help you in increasing the sales of your e-commerce store.
Tips:
- Friendly Approach
- Instant Response
- Listening to customer queries
- Knowing customer requirements
- Asking for product feedbacks
Good Customer Service > Customer Loyalty > Repeat Customers > Better Conversions & Revenues
Wrapping Up:
Know your customers, hear them out, attend to their queries, ease their searches, simplify their payments, and last but not the least, give them a secured environment for their online shopping.
Implement the tips mentioned above and boost your e-commerce store sales and revenues.
