October 9, 2020

6 Ways Why Online Reviews are Favorable for Your Business

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The world has transformed from actual store buying and window shopping to online browsing and purchasing through fleeting time. As time changes, the customer’s writing reviews method has also shifted from paper and pen to keyboard to screen their mobile devices. The trend of online reviews to businesses inflict great importance. It lures customers, establishes business popularity, and widens influence.

Online reviews indeed vary from customer to customer. Some give positive comments, negative feedback, excellent reviews, and even trivial opinions. There are several ways of getting online reviews from customers, and plenty is already available on the web. Check out below and learn some tips to get more reviews from your online customers.

Use Social Media

Basically, social media has gradually become a manifestation that we are all experiencing a massive digital transition. Social media platforms such as Facebook, Instagram, and Twitter for advertising is an excellent way to amass customers, but its function is definitely not limited to advertising.

Customers are the verifiers of the product or services you extend. It means that customers are the ones to give proofs to your business. Using current customer reviews at the forefront to rack up more customers is also an excellent way to gain additional reviews. It is like intentionally making a chain effect.

One of the effective ways of getting reviews for businesses is inviting social media influencers like YouTubers, bloggers, and some celebrities to pull off reviews. They’ll amplify the popularity and influence for your business. Apparently, their reviews will have a significant impact on potential shoppers and buyers.

Register in Various Reviewing Sites

Basically, social media has gradually become a manifestation that we are all experiencing a massive digital transition. Social media platforms such as Facebook, Instagram, and Twitter for advertisement are excellent ways to amass customers, but its function is definitely not limited to advertising.

Customers are the verifiers of the product or services you extend. It means that customers are the ones to give proofs to your business. Using current customer reviews at the forefront to rack up more customers is also an excellent way to gain additional reviews. It is like intentionally making a chain effect.

Encourage Customers Directly

Statistics show that 20% to 25% of the customers who are asked directly by the business owner to do a review will definitely submit a review. A satisfied customer will unexpectedly write you a review, but not all will leave a review primarily dedicated to boosting your online business. All it takes is to ask the shopper politely to leave a review for the service and product. It’s easy, and it works a hundred percent.

Offer Incentives to the Customer for Reviews

Giving incentives to customers to do a review is a good strategy. You can use a voucher or gift certificates as incentives for writing a review. Take note giving incentives is not bribery. Again, in asking for a review, you can only hope that the purchaser would live a positive review. Let the shopper choose or have the liberty of living positive or negative reviews.

Please take note that it is the product and service being reviewed, not the incentives. So accepting all kinds of reviews is helpful. Negative reviews have their advantages, after all. It means room for improvement and substantial growth of the business.

Make Use of Surveys

A survey can be used instead of reviews because not all your customers could make an effort to write a product or service review. Some customers prefer to tick in the boxes, respond to a question and answer type, or use emojis to state their impressions if they like or dislike the service or the product provided. They should at least have common knowledge on how to leave a review on Google.

Some businesses use third-party sites such as ZohoSurvey and SurveyPlanet. These sites are both user and customer-friendly. Aside from these being equally effective, the use of surveys is also simple, requires less effort and less time.

Immediately Reply to Reviews

Reviews differ from customer to customer, depending on their level of satisfaction with the products and services received. Some reviews could be harsh and violent, some with compliments, but all reviews should be acknowledged and responded promptly. Replying to reviews gives your customer an idea of how much you appreciate them.

Replying to reviews, especially bleak ones, is a way of showing your customer that you are open for suggestions and improvement. By admitting mistakes and lapses, correcting inaccuracies, responding humanely and adequately, and always giving thanks to customers, your customers could never lose trust in you.

Takeaway

Reviews from the customers are practically essential to businesses. It gives you the overall perspective of how the business is currently doing. Positive reviews could help you gain more customers, popularity, and influence as well. A negative review is an opportunity for a business for further growth and innovation of products and services.


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