September 27, 2022

8 Benefits of Hubspot

For a company that has entrenched itself into digital marketing the way it has, Hubspot has been around for a relatively short time. However, this may be representative of the fast-paced nature of the ever-expanding digital landscape that a company that began operating in 2006 has such a strong presence in social media marketing, lead generation, web analytics, customer relationship management, search engine optimization, live chat, content management, and customer support. 

Snowflake to hubspot data integration is truly one of the more sought-after capabilities of Hubspot. Snowflake is a database platform tasked with holding a company’s acquired data until it is ready to be processed. What Hubspot does with that data is to ensure it is synced seamlessly with other departments in a company. Working to automatically detect changes to any synced systems and update others automatically to reflect the changes, data sync would help keep the data between whatever number of databases clean and up-to-date.

One of Hubspot’s founders, Brian Halligan, is said to be the one who coined the phrase inbound marketing based on the concept of creating content that brings customers to brands through social media, blogs, and search engines. This is said to attract, convert, close, and delight customers all in one fell swoop. Inbound marketing uses owned and earned media to engage potential customers in creative ways through owned media – website, blog, brand social media profiles, product landing pages, and YouTube channels – and earned media which normally is akin to digital public relations – through what is considered the more traditional form of media: magazines and newspapers. A markedly different approach than the seeming more intrusive outbound marketing, which is based on interruption through continued advertising, promotions, and public relations. But with Hubspot, what has been touched on above is just the tip of the iceberg. There are quite a few more benefits for any company to reasonably think about approaching Hubspot to help modernize their company processes and tools. Benefits that will be revealed below.

What Are the Benefits of Using Hubspot?

  1. Analytics – With HubSpot, gathering metrics on the platform is easy. HubSpot offers basic analytics throughout all of its tools which are more than efficient for dashboard reporting required for inbound campaigns.
  2. Smart Content – The HubSpot Content Optimization System (COS) delivers targeted content to specific groups of people. Instead of creating generic content directed at a broad audience, companies can put out a tailored and specific message for new visitors, qualified leads, and repeat customers based on their needs.
  3. Search Engine Optimisation – HubSpot SEO  offers the basics, which strips back all the complexities – that are normally associated with search engine optimization – and has basic tools for non-SEO experts to help companies track keywords and improve their site’s ranking, as well as publish SEO-friendly content.
  4. Forecasting and Reporting – HubSpot’s Sales Hub includes over 500 custom reports and an extensive library of out-of-the-box reports to help analyze a company’s business performance. They will also have the ability to view and manage 50 sales pipelines. Each pipeline can outline a particular product line, regional location, channel sales, or partnership to fully analyze how each revenue stream is performing.
  5. Support – The benefit of having support readily available cannot go unnoticed when companies are investing in digital tools and platforms such as HubSpot. With the HubSpot support team, a comprehensive knowledge base section on the HubSpot blog as well as training certifications, HubSpot makes it easy for companies to solve the issues that commonly arise. There are also an abundance of HubSpot and general inbound marketing user groups and networks, as well as HubSpot agencies that a company’s representatives can tap into to speak to other inbound professionals.
  6. Companies Gain Full Visibility Into Customer Life Cycle – Integrating HubSpot Customer Relationship Management (CRM), and a solid Enterprise Resource Planning (ERP) system will ensure companies have all the information they need at the touch of a button. Trustworthy and clear data that companies can always rely on will provide them with improved visibility into their business insights. Companies can utilize this data to control every stage of their customer life cycle. Allowing companies to reach and acquire new customers, nurture their customer relationships, and retain more continued customers than before.
  7. Ready To Use Marketing Funnel – Companies can create an account, place contacts in the most appropriate stage of the funnel, score them, personalize and then distribute the content. The Hubspot platform, with this content, and other awareness stage content, can be created to start this process again from scratch. Once done with nurturing, HubSpot also gives companies access to visitor data and lets them analyze the impact of their marketing strategy on sales and overall performance.
  8. It Is An All In One Platform – HubSpot can take care of all the moving parts associated with the inbound marketing process, from generating leads to nurturing those leads to converting those leads. By simplifying managing the multitude of platforms, systems, and tools companies typically use. Hubspot provides a CMS, CRM, email marketing tool, SEO tool, an Ads tool, chat tool, and much more. 

About the author 

Kyrie Mattos

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