May 16, 2023

Attracting and Retaining Employees for Your International Business in the Modern Age

Companies today experience fierce competition as they compete for the top talent to work in their businesses. Recruiting and retaining employees requires more than a good salary. Employees are leveraging technology to find opportunities all over the world. Businesses must amp up their game from the Netherlands to the United States to East Asia and everywhere in between to compete in this modern, tech-focused world.

There are abundant opportunities for businesses to attract and retain top talent. So companies must develop effective strategies to stand out. In this blog post, we’ll explore tips and strategies for attracting and retaining employees no matter where you are in this modern era.

Offer Great Benefits That Make Sense, Including Remote Only Options

Competitive compensation and benefits packages are essential for attracting and retaining employees. People want to feel valued and compensated for their hard work, and offering a competitive salary is the first step in achieving this. However, offering a comprehensive benefits package is equally important, as it helps employees maintain a healthy work-life balance. Benefits such as health insurance, retirement plans, and paid time off are standard in countries like the Netherlands and other places in Europe and the United States. Employees expect these benefits as part of their compensation package.

Companies should also consider offering benefits that can only be leveraged in a remote work environment. You’ll be able to attract more employees if you offer remote work and remote benefits like reimbursements for gym memberships, flexible work arrangements, and wellness programs to stand out in the competitive market. By providing a comprehensive compensation and benefits package and being flexible, companies can attract and retain top talent and increase employee satisfaction.

Use Technology to Navigate Payroll Tax Regulations

Running an international business is no joke. Navigating the Netherlands payroll tax system or the one in the United States or Canada can be daunting for businesses. However, compliance is essential to attracting and retaining employees. Ensure you know each country’s tax regulations, where you do business, and where you hire employees. These include income tax and social security contributions and work with a trusted advisor to ensure compliance. Having these issues figured out in advance can help make employment more appealing to potential workers. Using technology and systems to do this can make it easier to employ people worldwide.

Create a Positive Company Culture Even for Remote Staff

A positive company culture is crucial to finding and keeping employees. Companies with a positive work environment are more likely to attract top talent and retain employees in the long term. Employees feel valued, supported, and encouraged to grow in a positive work environment. To create a positive company culture, companies should encourage collaboration, offer opportunities for development and recognition, and promote work-life balance. A supportive and positive work environment can also boost employee morale and increase productivity. Leverage technology and communication apps to keep everyone connected no matter where they are in the world.

Provide Clear Career Paths

Employees are often ambitious and want to grow in their careers. Providing clear career paths and opportunities for advancement is important to find top talent. You can post roles internally first to encourage staff to apply for promotions. Companies should also create a roadmap for career progression, offer training and development programs, and provide regular feedback and performance reviews. Companies demonstrate their commitment to employee growth and development in the process. This, in turn, can lead to increased employee engagement and job satisfaction, ultimately leading to higher retention rates.

Foster a Diverse and Inclusive Workplace Using Technology

Diversity and inclusion are important if you want to get and keep employees. People from all over the world have their cultural norms. Using technology to educate staff about the ways to interact with each other that won’t be offensive can help you create a more diverse and inclusive workplace. Learning management systems are one way to train employees on your diversity and inclusion practices. Various people working in your company can increase innovation, creativity, and productivity.

Prioritize Work-Life Balance

Some countries are better than others when it comes to work-life balance. The Netherlands is known for being great, while the United States lags in this arena. Companies that prioritize work-life balance by offering flexible work arrangements, paid time off, and encouraging employees to take breaks and recharge are likelier to find the best people. Providing staff members with a healthy work-life balance can help employees focus better at work and be happier. Companies should encourage employees to care for their physical and mental health by offering wellness programs, gym memberships, and other resources.

Offer Opportunities for Socializing and Team-Building

International employers should give space for employees to socialize and build their teams. After all, they spend many hours in the day with the same people. Companies that offer opportunities for employees to socialize and bond outside of work, such as team outings or volunteer opportunities, are more likely to create a sense of community and belonging among their employees. For companies with a remote workforce, hosting annual retreats is one way to help foster a team environment.

Invest in Employee Well-Being

Employee well-being should be a top priority for companies seeking new employees. Companies should offer wellness programs such as yoga classes, mental health resources, and healthy snacks. Investing in ergonomic workstations and providing resources for employees to prioritize their physical and mental health is also essential. You can even offer resources for getting mental health help online and taking online classes if you want to leverage modern technology for employee well-being.


Finding and keeping the best employees in this modern era requires a strategic and comprehensive approach. By offering competitive compensation and benefits packages, creating a positive company culture, leveraging technology as needed, providing clear career paths, fostering a diverse and inclusive workplace, prioritizing work-life balance, offering opportunities for socializing and team-building, and investing in employee well-being, businesses can attract and retain top talent and stay ahead of the competition.

About the author 

Elle Gellrich

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