Armed with a law degree and the knowledge and expertise that comes with that degree, attorneys are indispensable when it comes to representing their clients before the bar. That being said, however, lawyers are not necessarily well-equipped to navigate the myriad of questions and issues involved with navigating the arcane world of Google algorithms, keyword selection, search engine optimization (SEO), and the unknowing factors involved behind the lawyer’s website.
Since we live in a world of specialization, the savvy attorney recognizes the benefits of hiring an SEO agency dedicated to lawyers.
Many small to mid-sized firms, looking to expand their clientele, might be intimidated by the cost and find themselves priced out of the market, but hiring an SEO agency for law firms that is both affordable and scalable provides entrée to the world of high performing legal websites.
Benefits of Hiring an SEO Agency Dedicated to Lawyers
Even the greenest attorney knows that Google algorithms play a big part in driving clientele to their website. Beyond that, however, the details get a bit murky. Perhaps the biggest pitfall when tackling this problem lies in the failure of the attorney to exercise proper due diligence when casting about for an SEO agency’s help in optimizing their website.
A tendency of the uninitiated to expect immediate results from their website alterations may cause them to jump from SEO agency to SEO agency in search of those instant results. Now, one of the biggest problems arises from only having a cursory understanding of what an SEO agency does to help them in the first place.
Before we can understand how an agency can help, let us look at what an SEO agency does in the first place.
What Does an SEO Agency Do?
Picking the right SEO agency for your law firm first requires an understanding of what that agency will do for your legal website. While the tendency might be to simply think that their role is merely to get your site to the top of internet rankings, but the role runs quite a bit deeper.
Since algorithms drive the performance of your website, your SEO agency will spend a great deal of time studying and analyzing these algorithms for what effect that they may portend for your website performance.
In addition to this strategic picture, on the tactical level that these agencies will divide their efforts into two broad categories: research and production. While the latter represents actively working on and tweaking your website, ongoing research is designed to inform those changes.
A typical misconception amongst the uninitiated is that website management is a fire-and-forget missile that once established never has to be thought of again. As such, ongoing changes are designed to continuously adapt to appease those Google algorithm gods.
Common research efforts include:
- Monitoring the law firm’s competitors
- Monitoring other agencies
- Reading industry blogs and newsletters
- Conducting A/B testing
- Monitoring announcements from Google or its employees
- Collaborating with other industry professionals.
Choosing an SEO agency for law firms means that you have a dedicated team on your side that not only understands the inner workings of what makes a website pop but also specializes in how those inner workings will impact the legal profession.
Tricks of the Trade in SEO Production
To gain a better understanding of the nuts and bolts involved in the SEO game, let’s look at a factor that we all know exists: keyword selection and anchor text. As mentioned, a big part of an SEO agency’s work includes research. Some of that includes researching trending words or phrases that are then used to drive traffic to your site.
Once armed with these common search parameter words and phrases, those most likely to be typed in by potential clients looking for an attorney, your SEO agency will use those words and phrases as anchor text to drive traffic to your site. As an example, an agency looking to attract the attention of attorneys looking for an SEO agency for law firms will provide a link directly back to the agency’s website that provides instant access without having to open a new page.
When you apply this to your own website, you will be tapping into the words and phrases that are trending at any given time to draw in new clients. By placing these Google algorithmic phrases on your page, when they appear in the search engine it has the effect of Google validating your page for those seeking help. It is this validation that will see your website rise in rankings to the top of Google’s algorithm rankings.
From the strategic to the tactical, keeping your website up to date with the latest research evidence is a key factor to maximize the power of your website. A great deal of research goes into assuring that performance, so let your SEO agency do the heavy lifting while you concentrate on the legal details of your next case.
Benefits of Hiring an SEO Agency Dedicated to Lawyers
In the same way, you properly research your legal argument before going into court, you need to properly research those SEO agencies out there that specialize in optimizing legal websites. The benefits of hiring an SEO agency dedicated to lawyers include a research department that focuses solely on the legal profession and your needs.
Here at Gladiator Law Marketing, we have chosen to focus our efforts on the legal field, and we believe that all law offices, regardless of the size of the practice, deserve excellent support when it comes to developing, changing, and maintaining your legal website to guarantee superior performance.
All too often, however, smaller firms might believe themselves to be outpriced by the market and subject to the vagaries of the latest Yelp review, we are here to tell you that we have a solution here at Gladiator Law Marketing.
Contact us today so we can begin to optimize your legal website to ensure a steady flow of interested browsers looking for your legal services.