Lusha is a B2B sales intelligence and prospecting tool designed to streamline the lead generation process. It’s an excellent platform that powers you to find contact information for potential customers with just a few clicks. That is the Lusha’s core functionality. It acts as a contact finder for B2B sales professionals and offers a database of contacts and a handy Chrome extension that works seamlessly with platforms like LinkedIn, Gmail, and Salesforce.
Why are Contact Finders Important in B2B Sales?
In B2B sales, success hinges on connecting with the right decision-makers. Traditionally, this involved deep research, scouring websites, and cold calling. It is also a time-consuming approach that often yields limited results. You should use contact finders like Lusha to revolutionize this process by streamlining lead generation. You can find verified email addresses and phone numbers directly on a prospect’s LinkedIn profile.
Lusha saves you hours of research. Allowing you to focus on creating the targeted outreach messages. With the right contact details, you can personalize your communication and increase your chances of getting a response. Additionally, Lusha also provides access to a reliable database. It will ensure you are reaching the most relevant individuals and maximizing your outreach efforts.
Overview of Lusha
Lusha is a cloud-based B2B sales intelligence platform designed to power sales teams by streamlining lead generation. It offers a comprehensive database of verified contact information for businesses and professionals. With the help of these handy tools, you can find the right decision-makers within those companies. Lusha integrates seamlessly with your existing workflow. It also allows you to uncover contact details directly from platforms like LinkedIn, Gmail, and Salesforce.
Brief History
Founded in 2014, Lusha has quickly become a leading player in the B2B sales intelligence market. The company recognised the challenges. Which salespeople faced in finding accurate and up-to-date contact information. And set out to provide a solution that boosted efficiency and outreach success.
Key Features of Lusha
Lusha offers a variety of features designed to supercharge your B2B sales efforts.
Extensive Contact Database
Lusha increases a massive collection of verified contact information for businesses and individuals globally. This includes email addresses, phone numbers, and even links to professional profiles on platforms like LinkedIn. With Lusha, you are not wasting time, just you are scouring the web for basic contact details. You have it all at your fingertips.
Seamless Integration
Lusha plays nicely with the tools you already use. Want to find someone’s contact info while browsing their LinkedIn profile? No problem. If you use Lusha, it’ll integrate with LinkedIn, Gmail, and Salesforce, allowing you to unearth contact details directly within your existing workflow. This eliminates the need to switch between different platforms and saves your valuable time.
Chrome Extension
You should think of the Chrome extension as your prospecting superpower whenever you are browsing the web and encounter a potential lead’s website. Then, you can simply activate the Lusha Chrome extension. Like magic, Lusha will scan the site and surface any available contact information for the company or individuals listed. This real time access to contact details that will empower you to take immediate action and connect with potential customers while the iron is hot.
Lead Enrichment
If you already have a list of potential customers in your CRM. but their contact information might be incomplete. lead enrichment of the Lusha feature comes to the rescue. By integrating with your CRM. Lusha can scan your existing leads and enrich their profiles with additional contact details like email addresses and phone numbers. This ensures your CRM holds. That is the most up-to-date information for your outreach efforts.
Data Verification
Data accuracy is also important in B2B sales. Lusha understands this and employs various methods to verify the information within its database. This might involve cross referencing with other sources or using real-time checks to ensure the validity of email addresses and phone numbers. By providing verified data. Then, Lusha increases your outreach success rates and eliminates the frustration of sending emails to bounce-back addresses.
Campaign Management
Lusha is not only about finding contacts. It also helps you manage your outreach efforts. The platform allows you to create targeted campaigns for specific audiences. You can track the performance of these campaigns, analyze results, and gain valuable insights to optimize your B2B sales strategy.
Setting Up Lusha
Lusha offers a user-friendly setup process to get you started quickly. Here’s a breakdown of the key steps.
Creating an Account
Getting started with Lusha is a breeze. You simply head over to their website (https://www.lusha.com/) to find the signup page. Lusha offers a free plan with a limited number of searches. But you can also gain paid options with increased functionality. Choose the plan that best suits your needs and sign up using your work email address to create your account. Once you are set up, then you can leverage Lusha’s powerful features to streamline your B2B sales process.
Integrating with CRM Tool
Streamlining your workflow is easy with Lusha’s CRM integrations to buid personalised sales scripts. You should head to your Lusha account settings and find the Integrations section.
Select your CRM from options like Salesforce, HubSpot, or Zoho and follow the clear instructions provided which are provided on it.
It might involve granting Lusha access to specific data within your CRM. Once you are connected. Then, you can leverage Lusha’s magic to enrich your existing CRM leads. It can add automatically verified contact information like email addresses and phone numbers.
Now you have a more strong CRM Tool, with valuable details to fuel your B2B sales success.
Comparing Lusha with Other Contact Finders
| Feature | Lusha | ZoomInfo | Clearbit |
| Focus | Contact Discovery & Verification | Comprehensive B2B Data Platform | Lead Enrichment & Scoring |
| Data Scope | Extensive, SMB-focused | Unmatched Depth, Enterprise-grade | CRM-based Enrichment |
| Ease of Use | User-friendly, Intuitive | Steeper Learning Curve | Moderate |
| pricing | Affordable, Free Plan Available | Higher Cost, Enterprise-focused | Can be Complex |
| Integrations | Popular CRMs | Extensive Integrations | Marketing & Sales Automation Tools |
| Campaign Management | Basic Features | Robust Campaign Management | N/A |
| Ideal For | SMBs, Startups | Large Enterprises, Niche Markets | Lead Enrichment & Scoring |
Lusha’s Pricing Plans
Lusha understands that different sales teams have different needs. That’s why they offer a range of pricing plans. Which include a free tier to get you started if you are begineer. Here is a breakdown step that help you to decide which option is the best fit for your B2B sales engine.
Free Plan
The free plan is a great way to test the waters and experience the value Lusha can bring to your sales process. You’ll have access to a limited number of searches each month. which allows you to find basic contact information like email addresses and phone numbers. This can be perfect for small teams or those just starting out with contact finders.
Paid Plans
Lusha’s paid plans offer a significant increase in search credits, allowing you to discover more contact information and streamline your outreach efforts. All these plans are typically billed annually. It has the option for higher credit volumes at progressively lower per credit costs. This means you get more bang for your buck as your search needs to grow.
Value for Money
The best way to assess Lusha’s value proposition is to consider your sales team’s volume. If you have a small team with occasional prospecting needs. Then, the free plan might be sufficient. However, for teams with higher outreach requirements, the increased efficiency and verified contact information offered by the paid plans can translate to a significant return on investment (ROI). Finding the right decision makers faster and with greater accuracy. Through this you can lead to more closed deals and a boost to your sales pipeline.
Final verdict!
Lusha is a valuable tool for B2B sales professionals who want to streamline lead generation and want to create personalized outreach messages. By offering a comprehensive database of verified contact information, seamless integration with existing CRMs, and a user-friendly interface, Lusha empowers sales teams to connect with the right decision-makers and close them to more deals. Whether you are a small startup or a large enterprise. Then, the Lusha has a pricing plan to fit your needs and budget. Remember, the free plan is a perfect starting point to experience Lusha’s capabilities. while the paid plans offer increased search volumes and advanced features for high-growth sales teams. So, if you are looking to boost your B2B sales efforts, consider giving Lusha a try.
