July 29, 2017

Google Kills Its ‘Instant Search’ Feature As Most Searches Happen On Mobile Now

Several years after the search engine giant has launched Google Instant Search feature, they are killing it to bring search more in line with mobile devices.

Google Kills Its 'Instant Search' Feature (2)

Until now, Google search worked differently on mobile and desktop devices. While on the mobile, one had to type the query and tap on the search button, on the desktop, the result instantly appeared as soon as we started typing, thanks to Google Instant feature, which was launched in 2010. ‘Google Instant’ is the Google’s method of showing results of predicted search terms before you would hit the Enter key or even finished typing.

But, with passing time, more than 50% of searches are taking place on mobile. To keep Google Instant alive for browser search, Google had to run two different search engines, Mobile, and desktop. So, to establish a uniformity and save time to focus more on other things, Google has decided to do away with Instant Search completely.

“We have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices,”  a Google spokesperson told Search Engine Land.

So now as we type, we will only see search suggestions and then be able to click on those suggestions to see the results. And the search results will not load any result pages without clicking Enter or any suggestion. Again, this change is to make search “more fluid on all devices” Google says.

So, did you use Google Instant for searches? What are your views regarding the discontinuation of Google Instant Search? Do let us know by commenting your views.

About the author 


{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}