December 7, 2020

How To Improve & Stay Relevant On The Web With AI

AI (short for artificial intelligence) is one of the most significant and complex technological advances. While its origins go back as early as the 1950s, AI didn’t receive widespread attention until the late 90s. Today, many different companies try to implement AI elements into various technological branches. As with any other concept, AI has both its benefits and disadvantages.

Pros & Cons of AI

– The Good

Due to its comprehensiveness, AI is able to execute some of the most complex tasks while making virtually no mistakes. This means that large corporations won’t have to worry about the human error since programmed machines do everything the same in each of the cycles. Also, AI doesn’t get tired, making it available 24/7.

– The Bad

As it’s still quite a new technology, AI can get pretty expensive depending on the area in which it’s enforced. However, this is a problem that’s going to be progressively fixed as people get more familiar with it.

Recently, AI has become more popular in the area of web development – the following few points outline some of the main reasons why.

Why You Should Implement AI in Web Development?

  1. Speeds Up Searching

Categorizing searches from all individual users in order to improve the results involves a lot of tedious, repetitive work. It also requires a person who can recognize and correspondingly separate all the keywords. With AI, this is completely automated through the concept of deep learning – a subfield that tries to mimic some characteristics which come naturally to humans. Deep learning uses neural networks to extract data efficiently and apply it to the problem that’s currently being solved. This means that the searches will gradually improve over time as additional searches are run and then fed into the neural network for further analysis.

  1. More Relevant Customer Interaction

Why waste human labor when you can use chatbots, a highly advanced, automated customer support system, to interact with your customers? There’s no need to – chatbots yield better results since they can detect common issues and provide immediate solutions, identify patterns, and even predict what’s causing problems. Of course, you could run into some trouble if it’s the first time that someone has experienced a certain issue, but these types of cases are quite rare.

  1. Effective Marketing

It seems like companies that discover new marketing ideas experience an exponential increase in popularity, and that’s not a surprise. If there’s one area where AI is better than humans, it’s prediction. These complex systems are able to analyze trends, run repeated tests quickly, and draw conclusions from the received feedback. This means that corporations can be miles ahead of their competitors by implementing innovative marketing strategies discovered by AI.

  1. Better Website Interactions

With millions of websites out there, you better make yours fast and user friendly if you’re going to keep the visitors interested. Unfortunately, trying to do some manual reworks can be hit or miss. Nowadays, AI can design whole websites with little to no help from a human. Certain statistics have shown better results as far as customers’ experience is concerned, making this approach an irreplaceable one.

  1. Personalized Experience

Another thing that AI is very efficient at is storing and dealing with large amounts of data. In fact, it’s one of the most scalable technologies out there. No matter how much your popularity rises, it’s still going to be able to find the exact statistics associated with every particular user. Because of this, companies are able to personalize all of their content to increase their appeal to the customers. Good data manipulation combined with accurate predictions and overtime improvement is the key to high conversion rates.

Uncovering AI Strategies of Your Competitors

If you want to stay relevant in your branch, you have to take some preemptive measures in order to be updated at all times. This includes competitor analysis, most importantly an analysis of their AI strategies since they can cause sudden changes. There’s an easy way to do this by using a reverse phone lookup tool – Spokeo.

To get the ins and outs of your competitors’ strategies in less than five minutes, all you have to do is get a phone number or an email address belonging to your person of interest. Then, visit Spokeo’s official website and copy it into the designated field. The tool will run a comprehensive phone/email search until it manages to find a match. After that, Spokeo returns a formatted report containing the owner’s name, address, and most importantly – social media profiles. This is where they’ll likely post their future plans, advancements, and strategies. All you have to do is analyze what they’ve been up to and take some counter-actions to stay ahead of them.

Maguire Haigh is a marketing manager for Spokeo. He is interested in the latest technology trends, marketing strategies, and business development. He also prefers traveling, exploring the world, and meeting new people. Maguire has great experience in creating and editing articles on different topics.

About the author 

Peter Hatch

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}