SEO isn’t exactly a new concept in today’s digital marketing world. For as long as search engines have helped people to navigate the online world, companies have been searching for ways to manipulate the algorithms. However, in an environment where the way customers find companies and build relationships continues to change, many business leaders are asking themselves whether an SEO strategy is still a necessary investment. The simple answer to is SEO still important in 2021 is yes. Despite a range of changes to the digital landscape as we know it today, SEO remains one of the best ways to maintain long-term results, and drive attention to your brand.
Organic Traffic is Still Crucial in 2021
SEO influences how likely your website is to appear on the top of the search engine search results when customers are looking for specific solutions to problems. It still applies regardless of whether your customer is typing a search into their smartphone, asking for advice from a smart speaker, or searching for something on their computer browser. Even if your customers know exactly where to purchase the items they need, most will still do online research, before they buy anything. This means that ranking in the search engines could be the perfect way for you to snatch potential customers out of the arms of your competitors. In 2021, organic traffic is still one of the most valuable tools on the market. Other benefits include:
- Opportunities to connect with customers through every stage of their journey using intent-optimized content. This means you can nurture customers more effectively.
- Cost-effective growth: Investing in SEO generates more opportunities for your business over time. Once you’ve improved your ranking, you can benefit from compounding ROI.
- Future-proof authority: People trust Google to provide them with the answers they need to their questions. Even in an age of AI technologies and voice search, you still need a presence on the Google search for anyone to find you.
How Do You Leverage SEO in 2021?
Although it’s safe to say that SEO is still valuable in the new digital age, it’s also worth noting that mastering this technique isn’t always easy. As the digital shopping environment continues to evolve, the algorithms that guide Google towards choosing which pages should appear at the top of the search results constantly change. It’s difficult to keep track of what’s going to generate the best results for you over time, particularly if you don’t have a lot of background knowledge in search engines.
One of the best options for many businesses will be to seek additional help from a professional to get their SEO back on track. SEO consultants can handle a range of tasks on your behalf, like getting your technical SEO up to date or helping you find the right keywords. You can see a guide on what an SEO consultant can do for your business here. Alternatively, your best option is to make sure you stay up to date with the latest updates by reading up on algorithm changes announced by Google.