Do you know what’s cooler than a static image or a dull presentation? Animation, baby! That’s right, animated videos are the new black of the marketing world, and for a good reason. They are attention-grabbing, entertaining, and an excellent tool for selling your products or services.
So, why should you use animation to sell your products or services? Let’s take a look at some key benefits.
The Benefits of Using Animation for Businesses
Attraction
Imagine a potential customer browsing through your website, and BAM! A bright and colorful animation pops up, showcasing your product or service in a fun and exciting way. The chances are that they will stick around for a while, intrigued by the animation. The movement and colorful visuals of the animation will keep them engaged, and they will be more likely to stay on your website longer, potentially increasing your chances of making a sale.
Explanation
Sometimes, your products or services might be complex or challenging to understand. Using animation to demonstrate your product or service can simplify the explanation and make it more accessible. Animations can showcase how your product works, its features, and how it can benefit the customer, making it easier for them to understand and appreciate your offerings.
Emotional Connection
Animated videos can evoke emotions in your audience, and that’s a powerful thing. People remember emotions more than they remember facts or statistics. Animated characters can connect with customers on a deeper level and bring a human touch to your brand. A well-crafted animated video can inspire trust and help customers relate to your brand and its values.
Cost-Effective
The cost of producing an animated explainer video is typically lower than traditional advertising methods, such as TV commercials or print ads. Plus, you can reuse animation videos for different platforms, saving you money in the long run. While the animated explainer video cost may vary depending on the level of production and length of the video, the return on investment can be significant.
Flexibility
Animated videos are highly customizable, making them suitable for various types of content. You can tailor your animation video to different audiences, cultures, and languages. With animation, the sky’s the limit, and you can let your creativity run wild!
Brand Image
Animated videos can help enhance your brand image. By creating a unique, visually appealing animated character or mascot, you can make your brand more memorable and relatable. A well-designed character can become synonymous with your brand, helping to build brand recognition and loyalty.
Increased Social Media Shares
Animated videos are highly shareable on social media. They are entertaining and engaging, and people love sharing them with their friends and followers. By creating an animated video that showcases your product or service, you can increase the chances of it going viral, leading to increased brand awareness and, potentially, more sales.
Educational Tool
Animated videos can be an excellent educational tool for your customers. You can create an animated tutorial or explainer video to help your customers understand your product or service better. By educating your customers, you are helping them make informed decisions, which can lead to increased customer satisfaction and loyalty.
Timeless Appeal
Animated videos have a timeless appeal. Unlike live-action videos, they don’t age as quickly and can be relevant for years to come. By creating an evergreen animated video, you can use it in your marketing efforts for a long time without worrying about it becoming outdated or irrelevant.
Examples of Businesses Who Used Animation to Boost Their Sales
Are you ready to dive into the world of animated videos that can skyrocket your sales? Let’s take a look at some success stories of businesses that have used animated videos to captivate their audience and increase their revenue.
Dropbox
Dropbox used a simple yet effective animated video to showcase the convenience and ease of its cloud-based file-sharing service. The video was a viral hit, leading to increased sign-ups and brand recognition.
Dollar Shave Club
Dollar Shave Club used a hilarious animated video to promote their affordable, high-quality razor subscription service. The video showcased the brand’s bold and irreverent attitude, which resonated with its target audience and led to a significant increase in sales.
Slack
Slack used an animated video to showcase their workplace collaboration tool. The video highlighted how Slack can help businesses communicate and collaborate better, leading to increased sign-ups and brand awareness.
HubSpot
HubSpot, a leader in inbound marketing software, also used an animated video to showcase their product’s benefits. The video was a hit, leading to increased brand awareness and sales.
Crazy Egg
Crazy Egg used an animated video to promote its website analytics software. The video showcased the benefits of using Crazy Egg, such as increased website conversions and better user engagement. The video’s success led to increased sign-ups and sales.
Useful Tips to Create Vibrant and Effective Animated Videos
Creating an animated video for your business is like painting a masterpiece. You need to have a clear vision, a steady hand, and the right tools. So, let’s dive into some useful tips for creating animated videos that will make your audience go, “Wow!”
Define Business Goals
First things first, define your goals. It’s like choosing the colors for your painting; you need to know what you want to achieve before you start. Are you looking to increase sales, build brand awareness, or educate your audience? Once you have a clear goal in mind, you can start sketching out your animated video.
Learn About Your Audience
Next, it’s time to get to know your audience. Who are they? What do they like? What are their pain points? Understanding your audience is like understanding the canvas you’re working on. It helps you create a video that speaks directly to them and resonates with their needs and interests.
Keep it Simple and Minimal
Always remember that compositing in animation is a critical element that can make or break your video. Less is more, and it’s essential to keep your message simple and straightforward. Overloading your video with too many visuals or information can be overwhelming and confusing for viewers.
Create a Compelling Script
The script is the backbone of your animated video, so make sure it’s strong and engaging. Think of it as the story you want to tell. It should be clear, concise, and memorable. It should convey your message effectively and in a way that your audience will understand.
Add Clear Voiceover
Now, let’s talk about the voiceover. A great voiceover is like a melody that ties everything together. Choose a voice that fits your brand’s tone and messaging and is easy to understand. Make sure it’s clear and not distracting from the visuals.
Add a CTA
Don’t forget the call to action. Your animated video should have a clear CTA that tells your audience what to do next. It’s like the signature on your painting. Whether it’s to visit your website, sign up for your service, or make a purchase, make sure the CTA is easy to understand and straightforward.
Promote your Content on Socials
Finally, it’s time to share your masterpiece with the world. Promote your animated video on social media, embed it on your website, and include it in your email marketing campaigns. Show it off like it’s hanging in a gallery.
In Conclusion
Using animation to sell products or services can have numerous benefits, including increased engagement, simplified explanations, emotional connections, enhanced brand image, increased social media shares, educational value, and timeless appeal. By leveraging the power of animation, you can take your marketing game to the next level and stand out from the competition.
