July 26, 2021

The Ultimate Tips to Creating the Business Value of Your SEO Proposals

Search engine optimization (SEO) is a practical investment yielding positive results. Top SEO companies in India have seen exponential growth in their SEO proposal business as companies realize the value of SEO proposals, especially when making decisions on digital marketing campaigns.

However, many professionals find it challenging to create SEO proposals that clients will accept. It is primarily because of their inability to present the information in a lucrative way, making the prospect seem valuable.

This article will provide you with some tips on what can be done to improve your SEO proposals to convey value-driven insights and information to your prospective clients.

Create an SEO Tracker

Before you write the SEO proposal, first use an SEO tracker to get an idea of your company’s current SEO ranking across various search engines. This strategy will give clients a better understanding of why they need an SEO strategy and how it can help their business grow.

It also ensures that you have concrete data about where your company currently stands concerning other companies who are potential competitors. Clients like this information because it gives them an opportunity for insight before signing onboard with any SEOs.

Add Keywords and Utilise SEO Tools

Include keywords that are relevant to the business, so this means including industry-specific words if appropriate. This approach helps ensure good rankings on google searches by not only focusing on keyword density but relevancy as well.

You can also use various SEO tools, such as SEMrush or SpyFu, to see what keywords people are using when searching for similar service providers so that those same terms may be used within the SEO proposal.

Incorporate the SEO Benefits

Include SEO benefits in the proposal to show clients how SEOs will benefit their company’s bottom line and increase revenue. You should showcase the details or data that best describes a particular aspect of business growth. For instance, showing them on a pie chart or graph what potential earnings can be like is immensely helpful.

If other SEOs companies offer similar SEOs packages, use this time while writing SEO proposals to highlight why yours is better than theirs. Be prepared beforehand by researching their ads online for some ideas on what phrases they might use against you – but don’t plagiarise them! Just note critical words and phrases used, so these become part of your SEO marketing strategy.

Showcase Your Proficiencies

List out SEO tasks completed within your proposal, including keyword research, competitor analysis, and link building. There is no confusion about what each task entails for the business owner. This approach also ensures transparency between SEOs and clients from start to finish, alleviating doubt or questions before they arise during an engagement.

In addition, you can also use the SEO proposal to show your SEO services are more than just providing expertise for search engine optimization. It is best to offer other valuable SEO services which help businesses grow and do better in their respective industries.

For instance, incentivize SEOs when creating proposals by offering discounts if certain milestones have been met early or offer complimentary SEOs services such as SEO content marketing for a blog or landing page.

Budgeting DetailsĀ 

In SEO proposals, it’s essential to make sure that your digital marketing company can offer the best possible SEO package for their budget. It’s always a good idea to include a price range in the SEO proposal so the clients can easily compare packages and find which is the suitable one.

It is also advisable to include SEO pricing information about other services, including specific features-based requirements, such as website design or development work.

Also, don’t forget to include all details such as duration or contract type if there are any special requirements from this client (such as monthly payments vs annual contracts). This will help you get maximum exposure when trying to close deals with new ones.


Here at Techmagnate, we have seen immense growth in proposal business companies realize the value of proposals. However, many businesses find it challenging to create a successful SEO proposal because they are unsure how to present information and make it seem valuable. If you want help getting started or need additional assistance down the road from us, get in touch with our SEO experts.

About the author 

Peter Hatch

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}