November 22, 2022

Walnut’s Product Demo Platform: A Full Review & Alternatives 

Managing a successful sales team means mastering the sales “prospect” experience—and all this starts and ends with your product demo. 

Data supports this, showing that 83% of people said that a service or product explainer video helped them make a buying decision, whereas videos are considered to be the old way of showing products with all the innovation around us.

However, creating product demos is often time-consuming and resource-draining. 

This is where Walnut’s sales demo platform comes in handy.  

Walnut lets you create interactive product demos without needing coding knowledge, saving your sales team precious work hours and resources. 

This review covers what you need to know about the Walnut product demo platform alongside its alternatives and competitors.

Walnut: A complete overview

According to G2, Walnut is the largest codeless product demo platform that allows B2B companies to manage, customize, and optimize sales demos. 

The platform helps sales teams create interactive and customized product demos while scaling demo creation, personalizing for each prospect, and collecting insights to optimize your sales cycle.  

All of this help to simplify the remote sales process by providing customer-focused experiences and improving your sales team’s ability to close deals. 

The company announced in January 2022 that it raised $35M in Series B funding, following a 700% growth. (source: TechCrunch)

In August, the company created a movement on LinkedIn dubbed “#WeAreProspects.” They partnered with names such as HubSpot to ease the pain of B2B prospects. 

Key features of Walnut

Below are Walnut’s main product demo platform features. 

Easy demo creation 

Capture your product’s main functionalities easily with Walnut’s instant capturing features. 

You can do this from your browser without accessing your back-end, saving you technical difficulties, security processes, and just time and energy. 

Start by downloading the Walnut extension for Google Chrome. 

There are two ways to do this:

The first method is to download the extension from your storyline home screen. 

Open a Google Chrome window or tab and your Walnut account. 

Click on the Add Storyline option and select the Download Extension button. 


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Once installed, you can enable the extension and start capturing your product capabilities.   

The second method is to open your Walnut account in Google Chrome and click your account icon (your name’s initials) on the top right-hand corner of the screen.

Then, click Get Our Extension.


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Follow the prompts to install the Extension.

You can start capturing your software or product screens by doing the following. 

  • Click on the product screen you wish to capture
  • Open the Walnut extension and click Start Capturing
  • Select the purple icon and wait for it to load – it will automatically capture all of the pages and functions from your product interaction
  • Navigate to Walnut Editor, refresh the page, and save your screen capture


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The entire process is quick and easy, from installing the extension to capturing your product screen. 

Customizing your demo elements is also fast and straightforward with Walnut’s codeless editing tools.

The tools allow you to customize any demo element by clicking to edit pictures, texts, features, and numbers and changing the graphics, colors, and others. 

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Walnut also offers advanced capabilities, such as tools to help you customize your HTML code so that you can tailor your demo accordingly.

If you need to make last-minute changes or replace demo elements across multiple screenshots in bulk, use Walnut’s Find and Replace features. 

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This way, you won’t need to manually go through individual screen captures to find the elements you want to modify or replace, which is a huge time-saver.  

Walnut also allows you to do the following:

  • Add customized annotations to your demos to lead prospects through your software or product.
  • Create multiple flows so your prospects can use various guides to walk them across your product or software’s features.
  • Include compelling Calls-to-Action (CTAs) to lead prospects to the next steps and entice them to act on your offers. 
  • Make gated demos that require prospects to leave their information, such as their email address, before accessing your demos, allowing you to collect more leads. 
  • Link screens to specific features to provide more context to your demos and guides.
  • Add dynamic dates to your product demos. 
  • Publish, share, and embed your product demos on your website and other channels. 
  • Set up a custom domain for your Walnut demos (paid feature). 

Team and demo management features

Walnut makes organizing, rating, and sharing your demos across your sales and other teams seamless with a demo library. 

You can tag and categorize demos for easy sorting and access. 

Team members can leave comments on your demos to share knowledge and feedback. 


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Manage who can access, edit, and present your demos by setting permissions. It helps you or your managers stay in complete control of the demo process.   

Walnut also helps secure your account by connecting to Okta, a reliable identity management service. 


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Demo insights and data

It’s not enough to create new demos. 

You also need to know how well your demos perform and whether they help boost your sales cycle’s efficiency and drive your expected results. 

Walnut can help by providing valuable, actionable product demo data and insights. 

You’ll see your product demo’s engagement data, including the number of unique visitors and views, total time spent, average screen completion, and other relevant information and insights. 


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Use your demo data and insights to improve your sales strategy. 

You’ll eliminate guesswork by understanding your buyer’s intent better and where your prospects are in the sales process.  

Walnut also lets you gather feedback directly on your product demos.

Plus, it offers key integrations to consolidate your Walnut data into your Customer Relationship Management (CRM) system seamlessly.  

Walnut Alternatives & Competitors

Walnut has some newly born alternatives in the market, such as Demostack, Navattic, and Reprise, most of them carrying the same concept but with more narrowed or niche functionalities.

If you want to streamline creating interactive, personalized demos that help you seal the deal, then Walnut is your answer.

About the author 

Kyrie Mattos

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