As the online gambling market really starts to take off in the US, we’re seeing plenty of help, partnerships, and affiliations being made between US providers and UK experts in the field. With the online gambling market in the UK a mature industry, it makes sense that US providers are interested in placing their trust in UK companies to help with their burgeoning industry. One such UK company, White Hat Gambling, has just recently pulled off a big win in signing with Penn.
Who are Penn?
Penn is short for Penn National Gaming Inc., a NASDAQ listed company that has ownership or interests in casinos and racetracks all over the US, and have an online gambling arm, Penn Interactive Ventures, with the HollywoodCasino.com, Viva Slots, and HollywoodRaces.com online and mobile gaming facilities. Their list of assets is impressive, and they’re considered a major player in the casino industry.
Who are White Hat Gambling?
White Hat Gaming is a UK-based platform that offers a range of different services to online gambling operators. Their offering “includes Player Account Management (PAM) and a digital wallet via a fully centralized back office, fraud detection/prevention tools, CRM integration, and Content Management System,” as per their website. Some of their more well-known partners include Aristocrat, Bally, Evolution Gaming, NetEnt, Nyx, and Foxium. In short, they are a very respected platform in the industry.
What is this business agreement about?
As newer entrants to the field of online gambling, Penn needed a partner who they could rely upon to provide stringent regulation, Player Account Management, and a partner who was across both the iGaming and sports betting sectors.
White Hat Gambling operates very successfully in the UK market. They only operate in fully regulated markets which require very strict compliance.
Penn decided to choose White Hat Gambling after a careful consideration process with a number of eligible providers. This deal cements White Hat Gambling as a leader in the back-end player management space not only in the UK but now also in the US.
What does this mean for the future?
With Penn’s trust in White Hat Gambling, we may see more US operators also look to the company to provide services for their own businesses. As online gambling in the US hots up across the board, due to the lifting of federal laws prohibiting wire-based gambling, instead of leaving it up to the states to regulate, there is lots of change afoot.
As the US industry matures over the next 5 years or so, we’re likely to see plenty of UK influence in business deals, as these companies have the years of experience that those in the US do not already have.
Watch this space!
