Being an influencer or an internet personality is not all about glitz and glam and people inside the industry know this well. Building your platform and maintaining it is as much about good marketing strategies and a bit of math as finding a particularly aesthetic setting for your new picture on Instagram. Advice on the many different marketing techniques you need to take on is constantly being discussed. But there is one thing that not many talk about. The need of having multiple social media accounts that are equally big when it comes to the number of engagements they get. Let’s get into it!
Why do you need more than one social media?
First, let us convince you of the importance of having more than one social media. You don’t have to do the digging or look further than the list of the biggest celebrities in the world. Take Rihanna for example. Starting off as a singer she has become a billionaire from Fenty Beauty, a makeup company that immediately became popular after its launching. The reason behind the success is not only in the quality or the design of her products. There have been many singers and actors who have done the same but their make-up didn’t attract half as much attention as Fenty. The secret lies in the correct ways of marketing.
Rihanna used almost all social media platforms to advertise her products and make a fuss about them even before the first Fenty collection was launched. Announcements on Twitter, Facebook, and Instagram, tutorials, and videos on Youtube no matter what social media potential customers used Fenty made sure to be on every platform. And she keeps the same strategy after establishing her brand as one of the most popular, influential, and well sold on the market. Social media is the key to attracting and keeping your audience interested.
How can you hit it big everywhere?
So now that you are convinced you to need to download and sign up on as many social media platforms as possible it’s time to discuss the important thing. How do you achieve what Rihanna has achieved? Not everyone is fortunate enough to have a name for themselves and possess the same influence as Rihanna. Most people get big on a particular social media like Youtube or Instagram and get stuck there. The most subscribed person on Youtube may have around 2K Instagram followers and get ten likes on Twitter. And it just doesn’t make sense. Except it does because the demographics of the users of social media platforms differ. And you need to be aware of that.
Luckily, there is a way out. Even if you are a complete newbie with no name for yourself yet and no numbers to make people curious to know what the fuss is about. Websites such as socialwick are a perfect way to build your social media presence on multiple platforms at once! And do so in a stable way. It’s not like the number of followers, views, and likes will ever stop coming. You just need to take the first step and invest a minimum amount in advertising yourself or your brand. It won’t be surprising to let you know everybody does this. Even the most well-known people who don’t seem to be in need of a quick boost in the number of engagements. The truth is, there are times when everybody does. For instance, there was a sharp drop in views on Tik-Tok around holiday times because everybody was busy Christmas shopping and didn’t have the time to scroll through videos. Meanwhile, Tik-Tokers have created many cool Christmas and New Years’ themed challenges and videos that may have been buried without getting any attention if not the sudden boost in views.
You know how things work. The number of likes, comments, followers, and views determines whether your content ends up on the trending page or not. The pattern is the same for all social media. On Twitter, your tweet needs to go viral to gain sudden growth in the number of followers and overall engagement. On Instagram, a video with a particularly huge number of views ends up being on everybody’s search page. On Youtube, a single viral video has been a point of a breakthrough for many now-famous Youtube personalities. This is how things work. Now you know it all so get to the action!