Uma kukhulunywa ngezakhiwo ezibonakalayo imvamisa into yokuqala eza ezingqondweni zabantu ukufinyeleleka. Kepha namhlanje, kusebenza kumawebhusayithi naku-digital. Yize imithetho ethile ingazange yethulwe okwamanje, isikhathi esifanele sokuqinisekisa isayithi lakho, kanye nezinye izinto zedijithali, ziyizikhalazo namuhla.
Ukufinyeleleka kwedijithali, ngakolunye uhlangothi, kubhekisa emikhubeni yokwakha amawebhusayithi, okuqukethwe kwedijithali, kanye nezinhlelo zokusebenza ezingasetshenziswa yiwo wonke umuntu njengalabo abanokukhubazeka kwengqondo, ukukhuluma, ukuzwa, izimoto nokukhubazeka.
Namuhla, kunomthetho ongavumeli ukucwaswa kwabantu abakhubazekile kuzo zonke izici zempilo yomphakathi futhi ubizwa ngokuthi yi-American with Disability Act noma i-ADA. Kule minyaka embalwa edlule, kuningi okuningi ngalo mthetho ngenxa yezikhalazo eziningi ezinezikhalazo ezingaphezu kwamasayithi angama-800 ezifakiwe ezinkantolo zombuso nakuhulumeni ngo-2017 kuphela.
Ngalokhu engqondweni, izinkampani, kulezi zinsuku, seziya ziqaphelisisa ukuthi yini edingekayo ukwenza amasayithi abo atholakale kalula kubantu abakhubazekile.
Noma kunjalo, uma kunjalo ukuphatha i-SEO yewebhusayithi yakho ngokuzikhandla lapho usesimweni esihle kusuka kumbono wokuhambisana we-ADA ngoba i-SEO eningi ihlangana namazinga we-ADA.
Ukukusiza ukwandise iwebhusayithi yakho kanye nokufinyeleleka kohlelo lokusebenza lweselula, nansi eminye yemikhuba emihle kakhulu ye-SEO ongayisebenzisa.
Izindlela ezi-7 ezihamba phambili ze-SEO ezisekela ukuhambisana kwe-ADA
Amathegi wevidiyo nokubhalwa phansi
Ukuze uhlelo lokusebenzisana lube Kuvunyelwe i-ADA, imibhalo efundekayo yomibili imidiya yevidiyo nevidiyo yomsindo kuphela iyadingeka. Ukuza nemibhalo enembile kuqinisekisa ukuthi unikeza zonke izinjini ezinemibhalo echazayo necebile ngegama elingukhiye.
Kepha ngaphandle kwalokho, kuzodingeka ube namagama angukhiye, izincazelo, nezihloko zamavidiyo akho. Khumbula ukuthi ukuba nombhalo ohambisana nevidiyo yakho kuvumela abantu ukuthi bathole amavidiyo afana nelakho kalula.
Ukungafani kombala nosayizi wombhalo
Lapho wenza iwebhusayithi noma uhlelo lokusebenza lweselula lwe-SEO, ungasebenzisi umbhalo njengesithombe futhi unganciki embala ukuze nje uqhakambise imininingwane kepha kunalokho wengeze umehluko wombhalo kanye nokufundeka.
Ukuhleleka kokuqukethwe
Ngaphandle kombala nosayizi wombhalo, kubalulekile futhi ukuthi okuqukethwe kwakho kuhlelwe ngendlela. Ngalokhu abantu bazokwazi ukudlulisa okuqukethwe kwabo kalula.
Ngokuyisisekelo, kuzobukeka:
- Ukuhamba Okuyinhloko
- Isihloko (H1)
- Izingxenye zewebhusayithi
- Unyaweni
Ngaphezu kwalokhu, ukuba nemakhaphu enhle ye-semantic kungaba usizo olukhulu.
Sebenzisa omaki besihloko namathegi esihloko
Ukuze uzulazule ekhasini elithile ngokushesha okukhulu, iningi lobuchwepheshe obusizayo lisebenzisa izihloko. Uma ngabe ubungazi, izihloko zingaba usizo olukhulu uma kukhulunywa ngokucacisa ukwakheka kwekhasi kwabafundi besikrini.
Ngamataki esihloko, ngakolunye uhlangothi, abantu bazokwazi ukunquma kalula futhi ngokushesha ukuthi imininingwane etholakala ekhasini iyahambisana yini nalokho abakufunayo futhi banqume okuqukethwe yisihloko.
Ngaphezu kwalokho, ithegi yesihloko inikela ngesendlalelo sokuthi ikhasi lewebhu limayelana nokuthi iGoogle izolikhasa nini nokuthi ikhasi lizobukeka kanjani emiphumeleni yokucinga.
Amagama-ncazo wesithombe namathegi we-alt
Ukuhambisana ne-ADA, izithombe ezitholakala kuwebhusayithi yakho kumele zibe nencazelo ecacile yokuqukethwe isithombe. Ngokwenza lokhu nje, abafundi besikrini bazokwazi ukunquma nokufunda izithombe ngokufanele. Ngaphezu kwalokho, lokhu kuzohlinzeka ama-search bots ukuthola umkhondo mayelana nezithombe nokuthi zisetshenziselwa ukukhomba izixhumanisi.
Imibhalo yehange yesixhumanisi esichazayo
Khumbula ukuthi imibhalo yehange ekuwebhusayithi yakho iyachaza. Empeleni, izinkinobho ngisho nemibhalo enelebula ethi “Chofoza Lapha” ayisizi futhi ayifanele ngoba ayixhumanisi abasebenzisi ukuthi imiphumela ingaba yini.
Njengengcezu yeseluleko, sebenzisa ikhophi yezixhumanisi ukutshela zombili injini yokusesha nabasebenzisi ukuthi uxhumanisa nobani.
Amamephu esayithi esizeni
Ichazwe futhi ngasikhathi sinye, imephu yesayithi elula enezixhumanisi zawo wonke amakhasi abalulekile nezigaba zesiza sakho inganikeza isisombululo esilula futhi esisheshayo somsebenzisi ngamunye ukuze sikuqonde kahle okuqukethwe yiwebhusayithi.
Isiphetho:
Ukwenza izinhlelo zakho zokusebenza zeselula namawebhusayithi kuhambisane ne-ADA kubaluleke kakhulu ukugwema noma yiliphi icala. Kodwa-ke, uma ungenawo umqondo wokuthi ungakwenza kanjani ngendlela efanele bese ucabanga ukulandela yonke imikhuba ye-SEO eshiwo ngenhla. Okungcono futhi, qasha i-ejensi yokukhangisa yedijithali egxile ku-SEO, ukukhangisa okukhokhelwayo, ukwakhiwa kwewebhusayithi, kanye nemithombo yezokuxhumana. Empeleni, ama-ejensi anjalo anezixazululo ezinhle kakhulu ezikhona kumabhizinisi amakhulu namancane. Ngiyethemba, ufunde okuningi kule ndatshana.
