Link building always has and for the foreseeable, always will be, a mainstay of SEO. However, as with all things of value, link building isn’t an easy thing to do well, and certainly not do well and quickly. For those who have been in the industry a while, we know that there are certain link building techniques and tools that can greatly expedite the process while still retaining very high quality. In this article, we will take a look at Majestic, and some of the ways in which the tool can be leveraged to help with your link building efforts both in speed and quality.
Bulk Tool
Majestic provides a number of useful features to help speed up the link building process, particularly at the prospecting stage of the process. One of the more time-consuming aspects of link building is finding suitable prospects, both from a quality perspective and relevancy perspective. Thankfully Majestic solves these problems with their Bulk Tool, which displays a lot of useful information at a glance, such as:
- Trust Flow
- Citation Flow
- Topical Trust Flow
- Referring Domains
As I work at an agency, I regularly receive unsolicited emails from ‘link builder’s who send me samples of some of their URLs. Rather than taking their word for the quality of the domains I use the Bulk Tool to quickly check the quality of the domains. Simply copy and paste the root domains (the non-www. version of the homepage URL) of your link prospects into the tool and click ‘check backlink counts’. You can include up to 400 at once from a copy and paste and up to 1,000,000 from a file. For most people, 400 will be sufficient.
Once you have clicked “check backlink count” you will be taken to the results screen, which offers you a few different screen options. The most useful for this particular task is the ‘Overview’ page which gives a top-level view of the most useful metrics such as Trust Flow, Citation Flow, and Topical Trust Flow.
Armed with this information, you can very quickly identify domains that have the metrics within the parameters you require for your link building efforts.
Another useful screen to look at if you are more interested in the topical relevance is the ‘classic’ screen. This screen gives a further breakdown of the Topical Trust Flow categories associated with link prospect.
Lost Tool
The Lost Tool is great for preexisting SEO campaigns that have seen a downward turn in performance. The Lost Tool provides visibility on links that have been removed from a page or on a page that is now a 404. This is useful for those trying to diagnose a drop in performance, which could be due to lost links.
If you’re an agency worker or work in-house this tool can be a lifesaver. With this visibility, you can reach out to the webmaster and ask them why this has happened and what can be done to correct it. Some links on high authority sites with high relevancy can prop up a ranking so it’s certainly a useful feature from Majestic.
New Tool
The New Tool is more suited towards sites that already have a bit of a reputation online and is likely to acquire links naturally. This tool will provide visibility on new links pointing to the domain you are working on that may not have been built by yourself or your team. This knowledge can help you understand how and why people are linking to your site, but this information can also be harnessed to affect the way in which people link to your domain.
By finding new links and assessing the anchor text the blogger has decided to use, you can see how this fits into your keyword strategy. If you would prefer that the site uses a different anchor text to link through to your site, then feel free to drop them an email and request that it’s changed. Most bloggers will be happy to assist as long as you are not using any tactics considered spammy.
So there you have it, 3 Majestic SEO features that can help improve your link building efforts. There is a lot more to this tool that what is included in this article so I suggest that you do some further research and play around with the free version of the tool itself.
If you require a professional link building service that employs the above techniques and more, I suggest looking at one of Australia’s most recognized and credible link building companies here: https://www.digitalnext.com.au/link-building/
