If you are planning to start up your own online business but you are unsure of where to start, you should consider looking at how other brands and industries have made it online. By doing this, you will be able to learn from the best and ensure that your new business can succeed using an online format, without many of the missteps that have caused other enterprises to fail. Here are some of the most successful industries that you should consider starting up a business in or learning from.
Casinos and Gambling
Whereas casinos were once at the heart of every town and city, outside of gambling hotspots such as Las Vegas, you will struggle to find a casino in 2020. This does not mean that the gambling industry has completely disappeared, however, and many businesses have simply transitioned seamlessly onto an online platform. They use technology such as live streams and updates, mobile applications and payment processors to ensure that their clients can still play and receive their winnings online. What’s more, this suits consumers by enabling them to play from the comfort of their own homes. For instance, companies such as Unibet allow their customers to bet on table tennis and other similar sports through their online platform.
If you are looking for a perfect example of a business that managed to transition online and is now keeping up with the crowd and current trends exceedingly well, look no further than to the entertainment industry. Large entertainment companies including Disney and Netflix are harnessing technology to its maximum ability with the development of new technologies such as the proliferation of streaming channels, mobile applications, and live streams. Not only this, but the creation of smart televisions has allowed consumers to access online content on their devices as well as traditional television channels, and companies such as Amazon have marketed products such as Alexa, which uses voice recognition to perform functions such as playing music.
Of the top retailers in the world, a vast majority have learned how to make the internet work for them, with most companies basing their businesses on e-commerce sites. In fact, many of the companies that have not done this, for example, Primark in the UK, have now started to run into problems. Retailers have adapted to the use of the internet by offering free delivery for their items, marketing their products on social media and using technology such as videos, building interactive and mobile-responsive websites and customer service aides, and even creating shopping apps that can help to give their customers an accessible and simple experience no matter what platform they are using.
Although you might believe that travel is one of the last industries to go online, with travel agents still dotting the shopping center landscape, travel has adapted surprisingly well to the changes made by the internet. For instance, the development of online booking systems, flight and hotel comparison websites, online travel agents, and even flight-tracking apps have completely revolutionized – and even streamlined – the way that travel operates.