The website can have desirable rankings on search engines only if you contain the knowledge regarding the basics of Search Engine optimization. The SEO problems are bound to happen when you are not aware of these basics. If the business owners do not possess the technical SEO knowledge then they are going to feel stuck in the middle. The issues are present in dozens at an average and a site can succeed only after these issues get resolved. Today in this article, we are going to share the issues that we have found to be most common and how they affect the ranking of your business website on the search engines. There are technical, on-page and website issues. Let us explore them now:
1. More than Required On-page Links
The volume or density of links that are being added on a website should be done as such that the links appear quite natural and relevant. It is the inappropriate usage of links inside the web page that leads to the value dilution of your webpage. Your website traffic gets affected and if the links are not useful then they take a toll on your website ranking. Earlier Google uses to provide a certain number for allowing the use of links on the web page. It is not advisable to use too many on-page links on a website and that makes linking a skill.
If those links contain useful information then there are chances that they enhance your website ranking. You can perform an audit in which you can add value to all the links that are questioned. Better user experience can also add to the optimization of your search engine. You should remove the links that are not turning of any use in order to provide a better user experience.
2. Content Duplicacy
Another big issue that is faced by SEO is content duplicacy. Although there is no penalty imposed on data duplicacy, it does not make it a justified act. According to research, it has been observed that 50 percent of the websites experience SEO related issues due to the presence of duplicate content on it. The senior Google strategist for search quality stated this during a session of Q and As.
The decision to finalize a page for ranking in the search engines would turn complicated for you. These pages if contain similar content will further start competing with one another on the basis of readability. In Search Engine Results Pages, Search engines would not be able to recognize the landing pages. The users should be able to find quality and unique content to find web platform. Not only the users but the search engine also appreciates the quality content.
3. Meta Description
The clickthrough rate of a website is affected by the meta description of that website. It does not have a direct influence on the website ranking but it is the description that helps the reader to decide whether he wishes to land at your website or not. A meta description contains the keyword and text that the user is looking forward to gaining detailed information on. There are many websites that do not contain any descriptions and some contain duplicate meta descriptions. You can use the keyword to attract readers.
4. Tag issues in H1
The header tags contain the most essential content of a webpage and that makes them an important aspect for SEO. There should be one H1 tag, meant for the page title. The HTML5 now, however, has changed the rules and it allows you to insert more than one header tag on your webpage. They create a hierarchy that is useful for web users as well as the search engine. If you add copied content in your H1 and title tag then you are likely to face SEO issues. It is quite important to add both of these. The search results showcase the information we write on the title tag and the reader gets to see the header tags on your web page. In order to create a distinction between each section, you can use multiple H1 tags in HTML5 otherwise you should avoid doing so.
5. Word Count
This is a complicated metric of SEO and it does affect the ranking of your website. There is however no prescriptive word count for a webpage but the pages that carry a high depth content are ranked higher by Google. The fluff should be avoided and depth is indicated by the content length. Even the infographics are appreciated more by the users when they contain the contextual content along with them. The density of a keyword affects the SEO ranking to a great extent and thus you should use it appropriately in your webpages. SEO shouldn’t be your only growth strategy. We highly recommend implementing some form of paid advertising as well as using affordable PPC management packages for small businesses.