While outsourcing is no longer the taboo topic it used to be for businesses, it’s not seen as a legitimate option.
Whether you lack the skills in-house or need workers to focus on other things, outsourcing business processes may be necessary. Just about anything can be outsourced. It can, if done strategically with the right third-party service provider, give your business a competitive advantage.
One function your business might want to outsource is marketing. Marketing is often regarded as the lifeblood of a company. When done correctly, it attracts consumers by communicating your unique value proposition and ensures your target demographic knows about your offerings.
Here are five signs that you might want to outsource marketing rather than do it in-house.
1. You Need Access to Experts
One sign hiring a full-service marketing services company might be a good idea is if you lack in-house experience. Marketing shouldn’t be a piecemeal strategy executed with a lack of precision and proper planning. Unless your company can independently develop marketing strategies that connect with your target demographic, it’s best to outsource this function to a full-service marketing agency.
The right service provider will offer assistance with content creation, search engine optimization, social media management, digital strategies, email marketing, and more. In the cut-throat business space, your company can get a competitive advantage by outsourcing marketing.
2. You Can Do Marketing Cheaper By Outsourcing Over Doing It In-House
Another sign it might be time to outsource marketing is if you can save money outsourcing over doing it in-house. According to one source, the salary for a full-time marketing professional in the U.S. ranges from approximately $72,139 to $136,614.
Depending on the size of your business, you may or may not have the financial wherewithal to bring aboard a full-time marketing professional. When outsourcing to a full-service marketing business, you’ll get the help you need for a fraction of the cost of hiring a marketing professional.
Retaining the services of a full-service marketing agency can save you money. But the good news is that saving money doesn’t have to mean jeopardizing quality. You’ll get the help you need at an affordable rate.
3. You Need Quicker Results
While a good marketing strategy won’t necessarily bear the results you want overnight, you don’t want to sit around waiting forever either. You’ll want to consider seeking outside help if, despite your best efforts, in-house marketing strategies fail to generate results within a reasonable time frame.
A full-service digital marketing agency will have the strategies and processes to help maximize your return on investment so you see positive results sooner rather than later.
4. You Want Employees to Focus on Core Business Activities
If you’re running a startup on a shoestring budget with a small team, it might not make sense to divert their attention from their core responsibilities to tackle marketing campaigns.
Even so, you can’t just put marketing on the back burner. That’s why outsourcing marketing can make sense. You can allow employees to focus on their primary responsibilities and hire a third party to handle marketing.
5. You Need New Perspectives
Yet another reason to hire a third party to help with marketing is that you’ll get new perspectives. Doing things the same way and achieving the same results might not be enough anymore.
By hiring a full-service marketing agency, you can benefit from fresh, new perspectives that drive sustainable growth.
Outsourcing your marketing doesn’t mean giving up control. It means hiring experts who can execute more efficiently and effectively. When you find the right third party, they’ll keep you in the loop and ensure you’re not left out of the picture.
