October 8, 2018

Everything you Need to know about Matched Content by Google Adsense

Everything you Need to know about Matched Content by Google Adsense – As we all know Google has been introducing a lot of new and formats every month. I already wrote about Page Level Ads, where Google Adsense team has introduced Overlay/Interstitial ads. In this article, I would be discussing Matched Content by Google Adsense Team.

Everything you Need to know about Matched Content by Google Adsense

Google Adsense is the largest Monetisation and Advertising Network in the world, followed by Media.net, Propeller Ads Media, RevContent, PopAds, Adsterra, Infolinks, PopCash, Chitika, Yllix Media and Amazon Associates etc. And, with every latest update, it has become more clear, profitably authentic and simple to use. In Google Adsense, users are allowed to customise the Ads unit in a manner they want. From size to type, every customisation method is available. But, with this latest updates, now users will also be able to create an Ad Unit which is better known as “Matched content unit.”

We all might have seen related post widgets at the end of posts on many websites. There are different ways to display related post widgets on your blog, you can use Plugins like YARPP, Jetpack, nRelate to display related posts on your blog.

  • Learn how to create a custom related post widget for Blogger.

Google Adsense has taken a step forward to improve the engagement of your readers on your blog and they introduced Matched Content widget for Adsense users.

To get a real feel how matched content looks like scroll down to the end of the post and you will see Matched Content Widget right below this article.

Is this feature available for all?

No, this feature is restricted to only limited users, especially those users who receive good traffic on their website/blog. Also, the quality of the blog/website matters a lot when Google introduces such features.

The Matched content feature is not available to all publishers. To be eligible, you must have a site that meets our minimum requirements for traffic volume and number of unique pages. We’ve put these requirements in place to ensure that Matched content provides a great experience for you and your site visitors. Once your site is approved, you’ll have access to the Matched content feature in your AdSense account. <Original Source>

How to check if your blog eligible for Matched Content?

Login to your Adsense account, click the settings ICON then switch to site management. If you have an approval to one of the sites listed then you will be notified as seen below.

adsense matched content

Can you Make Money from Matched Content Widget?

The straight answer is, no. For now matched content widget only shows similar posts on your blog and improves the user engagement thereby increasing the number of page-views on your site.

How to Create a Matched Content Ad Unit?

Just go ahead and create an ad unit just like the normal adsense ad unit but while creating ad unit go with custom size and then from the drop down select Matched Content Only.

You can read more about how to create Adsense Matched content over here.

creating matched content adsense unit

It would take some time for Adsense to roll out this feature for everyone. Generally, Adsense first tests out the feature with few selected publishers and then slowly rolls it out to all publishers once they have fixed the bugs. So, if you haven’t got this feature yet don’t worry you should see it shortly. Even for me only a few of my sites were approved and a lot of them are still Not Approved to display Matched Content Widget.

About the author 

Imran Uddin

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