April 30, 2021

ASOS Review: Is ASOS Legit?

Without a doubt, ASOS is one of the biggest and most popular online fashion and cosmetics sites at the moment. Despite its popularity, many people are still wondering if ASOS is legit. You’ll find thousands of apparel and accessories—among other things—on the ASOS website, and you can choose from an extensive selection of brands. In fact, some of the brands are from ASOS’ private labels, which usually cater to consumers within the young adult demographic.

ASOS also offers familiar big-name brands, such as Nike, Adidas, Calvin Klein, Juicy Couture, Levi’s, Hugo Boss, and many more. That’s why if you’re on a tight budget and you’re looking for affordable clothes or cosmetics, you may have to look elsewhere because ASOS only sells name brands (but with a bit of a discount).

Suppose you’ve had problems with online shopping in the past, so you’re worried that ASOS is a scam. In that case, you’ve come to the right place. Our ASOS review will give you a good idea about ASOS’s background and what other customers think about the company.

Overview of ASOS

The company first launched the official ASOS website in 2000 to become a one-stop-shop for quality fashion. ASOS wanted to offer consumers from all over the world a chance to access fashionable items to upgrade their wardrobes, whether they’re men or women. As you can imagine, this is especially convenient now, given we’re in the middle of a global crisis. Thanks to online retailers like ASOS, we no longer have to visit brick-and-mortar establishments physically to shop for clothes.

ASOS wants customers to feel good about themselves through their clothes, which is why the company designs its clothing with individuality in mind.

Corporate Responsibility Program

One reason why many customers like ASOS is that the company clearly states its stance regarding ethical practices and how the fashion industry leaves a mark on the environment. ASOS calls this its corporate responsibility program; the company strives to reduce its carbon footprint as much as it can by having green initiative goals and following practices that are friendly to the environment.

For example, the boxes that ASOS uses for its products are made of 100% recycled material. This is already more than what other companies are doing for the environment. Other than that, ASOS touts that 34% of the fibers used in its brands are from sustainable sources.

ASOS doesn’t just care for the environment, though. The company also prioritizes sustainable sourcing, animal welfare, and ethical trading.

ASOS Headquarters

The main headquarters of ASOS is in London, England, but the company has fulfillment centers in other countries, including the US, Europe, and the UK. As such, ASOS can deliver its merchandise to more than 200 countries.

Shipping Information

Another reason why ASOS has become incredibly popular throughout the years is that it provides free shipping to its customers. However, just like other similar eCommerce sites, you need to purchase a minimum amount first before you get that offer.

Naturally, your order’s shipping costs depend on where you want it delivered to. Here’s an overview of the estimated shipping costs for orders within the United States.

  • Standard Click & Collect Shipping costs about $4.99, but it’s free for orders that reach a minimum of $50.
  • Express Click & Collect Shipping costs $7.99.

That being said, you need to make sure that your currency settings are correct if you want to get the correct prices for shipping. The ASOS website is fairly intuitive when it comes to your geographical location, but it sometimes makes mistakes. That’s why you need to double-check.

Delivery Times

One thing that ASOS customers mainly complain about is ASOS’s delivery times. Even ASOS itself has previously acknowledged that it had some problems concerning shipping times before, but it says these issues have already been remedied now.

According to the company, Standard shipping usually takes about 3 to 6 business days. However, you can also choose their Click & Collect feature, wherein your order gets sent to a UPS collection point instead, where you’ll pick it up yourself. Express shipping, on the other hand, has an expected delivery timeframe of 2 business days.

Of course, some outside factors could cause the delivery to be delayed, such as the weather.

What to Keep In Mind Before Purchasing From ASOS

No online retailer is perfect, so if you want to avoid disappointment as much as possible, here are some tips you should keep in mind if or when you order from ASOS.

  • Many customers have had trouble getting their items returned, so before clicking the Checkout button, double-check all the items in your basket and make sure they’re exactly what you want.
  • ASOS may not be for you if you only want to try out the clothes because of how often customers have trouble with returns and exchanges.
  • You can only get a full refund of your order if you return the product within 28 days after receiving it.
  • If you attempt to return the items within 29 to 45 days, you’ll receive an ASOS gift voucher instead of a full refund.


Is ASOS legit? Yes, definitely! ASOS is a renowned company within the fashion industry, so it already has a decent reputation before it. While it may not be as affordable as other fast fashion brands, it shows that it cares deeply about the environment. If that’s a stance that matters to you, you’ll definitely appreciate ASOS’s ideology.

That being said, it’s still a company that has its flaws. If you plan on returning any of the items you’ve ordered or request a refund, you may have to go through a less-than-ideal experience with the company’s customer service team.

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