March 20, 2022

How to See Who Views Your Videos on Instagram in Three Steps!

Instagram is undoubtedly a potent channel to reach your targeted audiences, no matter you are using your personal account or a professional business account.

On the other hand, if you are using your account to grow your business, no matter as a unique tool for your existing brand or as a platform in itself – you always need to optimize your performance on the platform, which refers to collecting data. However, one of the most crucial data is the number of people seeing your posts and watching the videos you share within your account.

So, checking the basic popularity of your posted videos is pretty simple and can be done in a few easy steps. For instance, you can tell how popular an Instagram video is by simply looking at the number of instant views and followers it has.

Moreover, you may assess how well the video has performed with the audiences by comparing the views to other posted videos you might have uploaded before or later. Unluckily, you cannot find out, primarily who viewed your videos.

Video View Count On Instagram: 

By default, Instagram is a platform that lets you see the number of times the other users have watched your videos. The process of checking the view count on the platform of one of your videos is pretty simple and easy.

Follow these: 

  1. Go to your profile by tapping the right-hand bottom button, then choose the video for which you want to see the view count.
  2. You can now perfectly see a number below the video which denotes actually the number of times the videos have been watched for at least three seconds. Instagram only counts it a view if someone watches your video for at least three seconds or above.

It is also important to note that the video loops do not count – if someone watches your videos 100 times or more – you still get a credit of one view. However, you cannot find this feature for the videos that were published before November 2015.

How to see views and viewers of any Instagram story? 

If you are an Instagram user, you must already know that you can ideally share videos on Instagram Story. Your followers can see stories for the next 24 hours, and after this time, they get removed; however, if you have a business account with a public profile, then people other than your followers will also be able to watch your videos.

Follow these three quick steps if you want to upload a video on your story: 

  • Tap to your profile picture from the left-hand corner in order to view your own story.
  • Here, you will be able to see the number of views in the bottom left corner of your screen.
  • Now you have to swipe up to track who has viewed your Instagram story till now.

The benefit of posting a video in your Instagram Stories is that you can then see both the actual number of views you have on your story and who views your story as well.

How to find metrics in your business account? 

Here are the few simple steps you need to follow to find the metrics if you have a business profile: 

  1. Tap to your profile and go on the post that has the videos or photos you are interested in.
  2. Choose ‘View Insights.’ This is something that will then bring up the insights page to you, where you will be able to use all the data related to your posts.

Instagram Insights – Essential Metrics: 

There is no doubt that Instagram metrics is an essential tool available for posts created even after you start your business account; however, it is also necessary to start your business account as early as possible to start tracking your insights and data accordingly.

If you spend time and money producing high-quality content, you also need to know whether it is hitting the spot.

So, metrics allow you to track the success of your content:

Views Count

It is a basic measure that shows how popular your videos are. In addition, Instagram views are counted every three seconds of view time and provide a basic indication of how well your video is performing. Instagram counts it a view when someone watches your video for three seconds; however, this metric is available to all the account holders – you just need to look under the particular videos.


It is relative a simple measure that shows how many times people have seen a particular post. Moreover, multiple views by the same user with the same account will drive up the impressions metric, making it not a perfect gauge to see any post’s popularity.


Undoubtedly, follows is a massive helpful metric for a given post. It indicates the number of individuals who started following your account after seeing a specific post. This also tells you what kind of posts are the best at bringing in new visitors.

About the author 

Kyrie Mattos

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