After Google Page Rank update the metric which is given high importance is the Alexa Rank. Google has recently announced that it might not update Google Page Rank anymore. So, to track the growth of the site the metric which is being updated on regular basis as of now is only Alexa Rank. Ofcourse there are other metrics as well like the Domain Authority, Page Authority, Moz Rank, Quantcast etc which are more accurate but these metrics update once in a month. The most fascinating thing about Alexa Rank is that it gets updated each and every day. This is the reason why it has attracted all the Bloggers and Web Masters over the web. Every one keeps an eye on this Alexa Rank to check if their rank is improved or not.
Believe me most of the people judge popularity of a blog or a website just by seeing the Alexa Rank. Even though it’s not accurate but its a very important metric that you should start keeping an eye at. Advertisers also give a very high importance to Alexa Rank. A site with good Alexa rank gets more Banner Advertisements and Sponsored Posts.
What is Alexa Rank?
Alexa.com defines themself as a “web information company“.They rank every website and blog based on their traffic and some other factors. This Alexa Rank gets updated daily. Lesser the number better.
How is Alexa Rank measured?
They only record those hits which passes through their systems.That means your visitors either have to Install Alexa Toolbar on their browser or you should put an Alexa widget/plugin installed on your blog.
In this article I won’t be suggesting you tips like claim your site, Install Alexa Widget, ask people to write a review etc. Instead will be revealing you the exact strategy using which you can improve the Alexa Rank right away.
Understand Alexa Ranking first:
The very first thing you need to do is understand Alexa Rank first then focus on the key areas. Alexa only counts those visitors who have installed Alexa Toolbar on to their browser. Now the question is who are the people who will install Alexa Toolbar on to their browser?
The answer is Bloggers, Webmasters and Techy People. Now, the point is very clear. Get traffic from these audience and your Alexa Rank will boost faster.
This is the reason why blogs related to Blogging Tips and Tricks have a good Alexa Rank where as blogs related to Gadgets, Health and other topics would not have a good Alexa Ranking.
How to get Traffic from Bloggers, Web Masters, and Tech People?
This is completely dependent on how creative you are. You can come up with some creative ideas to drive traffic to your blog from Bloggers and Web Masters. Below I listed few best ways that might help you;
Be Active on Social Media
These days almost everyone is on Facebook. Also, there are many groups on Facebook where bloggers are very active. Target those groups and try to be active over there. Don’t try to spam because these groups would be having a very strict moderation and you will be trashed out right away if you do some spammy activity. Try to build trust and authority then you can share your content and drive some traffic via these groups.
Be Active on Google Plus
Google Plus is a place where not many people are active but the people who are active on Google Plus are Webmasters and SEO geeks. So, if you take advantage of it you can drive a lot of high-quality traffic to your blog/Website.
People who read about Blogging are Bloggers. Even though the traffic might be low its highly targeted traffic. If your blog is not related to Blogging Tips then you can write about your experiences in Blogging and share it on various social networks to get some eye balls.
Go for Alexa Pro (Not Recommended for Everyone though)
If your blog is receiving very high traffic then you can go pro. Pro membership can help blogs that get high traffic but blogs with less traffic you would see a negative impact.
- You can read my experience with Alexa Pro Membership
If you focus on content and building a brand then your Alexa should automatically boost up. The above tips would certainly help but building a brand would help you in overall aspects. If you are a business struggling to improve Alexa Rank then you can try Alexa Ranking Boosting service.
Also Read Related Articles:
- Understanding Alexa Rank-Infographic
- How to get Alexa Ranking below 10,000 in the next 3 months
- Get your Alexa Rank below 100,000