December 24, 2019

Leading Content Marketing Apps Worth Exploring in 2020

At present, it is estimated that up to 60% of content marketers in the US create at least one piece of content every day. If you want to reap the rewards of content marketing, it is essential to dedicate enough time to content creation, which often requires you to work on the go.  It is impossible to predict when inspiration will strike with regards to a hot content concept or a plan to cash in on a trending topic, making it vital to always be armed with the necessary tools to document your ideas. Any content marketer who is not mobile-ready is not only encumbering the success of their campaigns but creating a plethora of excess work for themselves. Fortunately, there are a number of superb, user-friendly applications that make it increasingly easier to stay in touch with your team and continue to create hard-hitting content while on the go.

Evernote simplifies making notes

There isn’t a content marketer in the world that does not need to make notes on a daily basis. Evernote is an easy-to-use app that is ideal for making notes on the go. It allows the user to sync notes between multiple devices, making it easy to work seamlessly on both a computer and a mobile device.  Evernote functions flawlessly offline and will automatically sync between devices as soon as an internet connection becomes available again.
Although it is essentially a note-taking app, Evernote also allows users to both save and sync tables, images, links, audio recordings, and even checklists. Added benefits of the app include optical character recognition, cloud management, and access to a sophisticated organizational system.
mobile phone, smartphone, keyboard

Save ‘read later’ paged with Pocket  

Aggressive reading is pivotal for content marketers who want to stay ahead on top of their game which is why they never stop exploring content to seek inspiration for their next big idea. This content, which ranges from articles on social media post scheduling to new influencer promotions, is often discovered by accident.  While you may have every intention of coming back to read the blog post or news article, chances are very good that you will get distracted by a combination of phone calls, e-mails, and social media notifications, and end up forgetting about it altogether.
If you often find yourself in this situation, downloading the Pocket app for your Android or iPhone device is an absolute must. Pocket is, in essence, a ‘read it later’ app which allows you to save the webpages you are interested in for later reading.   Apart from creating your own swipe files for content to read later, content marketers can also add a ‘read it later’ widget to their WordPress posts which will enable readers to save the page to a dedicated file instead of having to bookmark the pages.

Slack remains a top choice

In the world of content marketing, communication and collaboration is everything. Ever since its launch in August 2013 Slack has been the collaboration tool of choice for countless content marketers. Although Slack is not the only app of its kind, its user-friendly interface and versatility set it apart from the competition. This makes it one of the best ways to communicate and collaborate with your content team in a single space.
Research has found that marketing teams that use Slack enjoy camping execution that is up to 16% faster while also carrying out significantly more campaigns in a single year. The Slack app is available for download on both Apple and Android devices, allowing the content marketer to always be in close contact with all relevant parties.  An added bonus is the customizable notification alerts which allow you to set up pings in such a way that you never miss an important notification again.
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Give weak writing the boot with the Hemingway App

Every content marketer requires a tool that highlights the errors that commonly occur in weak writing. The Hemingway App is a superb choice as it not only identifies any issues in the writing but also groups them in categories such as ‘hard sentences’, ‘very hard sentences’, ‘adverbs’, ‘active voice’, and ‘passive voice’. Any sections that require the content marketer’s attention are highlighted with the app offering alternative words and phrases in some instances.
The app also assigns a grade to each written piece based on readability. The lower the grading, the better with a grade of 6 or 7 being considered very good. An entire article can be pasted into the editor to see how it fares and also carry out any necessary editing and formatting. Apart from being exceedingly user-friendly, the Hemingway App can also be used on the go as no internet access is required for it to function. As long as you have the app downloaded on your device, it will work.

Reddit remains an old favorite

If you aren’t already using Reddit, you should download the app right away. Reddit plays two very important roles in content marketing – not only is it a superb source of inspiration but it can also be a great platform to promote your completed content on. The Reddit community is the perfect place to find intellectual discussions on a vast variety of industries as well as quality responses to any relevant questions you may have.
Once you have finished compiling your content, simply post a link in a subreddit and wait for the feedback to roll in. If the concept is strong enough, you are bound to enjoy some referral traffic as well. The free Reddit app can be installed on both Android and Apple devices and will make researching ideas, gathering data, and promoting the finished product a breeze.

About the author 

Imran Uddin

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