October 8, 2018

SEO Algorithm Penalty on Doorway Pages by Google

SEO Algorithm Penalty on Doorway Pages by Google – Google has recently announced that there is going to be a new penalty to be rolled out, which will mainly target the doorway pages. It is a very good update and all the bloggers and affiliate marketers should be careful and aware of this fact. Many people might not actually understand this as you might not be aware of doorway pages and the importance it had in SEO. The new update might be a part of Google Panda, as it basically deals with low-quality pages. Learn more about low-quality content in my previous post.SEO Algorithm Penalty on Doorway Pages by Google

SEO Algorithm Penalty on Doorway Pages by Google

SEO Algorithm Penalty on Doorway Pages by Google – It was surely not OKAY for Bloggers, SEO Agencies and Site Owners (mainly dependent on Search Engine Optimisation) when Google’s PANDA update hit back in 2015 with a new name “DoorWay Pages SEO Penalty” but the same kind of attack. 4 September 1998 founded search engine giant is totally against LOW-QUALITY PAGES on a website after Google’s PANDA algorithmic update initial release date – February 23, 2011. Besides, Maccabees update was also similary to PANDA only, which was initially released in December 2017. The only advised solution to Website owners is that – Remove or Delete all the zombie pages or dead weight pages from your website to keep up the higher rankings.

Doorway pages are of course a part of the low-quality content as per Google Webmasters. They have reported that doorway pages were simply being created to improve the search rankings and it had a very bad user experience.


Google’s Search Quality team is continually working on ways in which to minimize the impact of webspam on users. This includes doorway pages.

We have a long-standing view that doorway pages that are created solely for search engines can harm the quality of the user’s search experience.

For example, searchers might get a list of results that all go to the same site. So if a user clicks on one result, doesn’t like it, and then tries the next result in the search results page and is taken to that same site that they didn’t like, that’s a really frustrating experience.


What are Doorway Pages?

Doorway pages are basically pages which are created by the website owners or bloggers in order to improve the rankings for particular keywords targeting to a particular article. This technique was very effective and had been used widely by many people. You must have seen pages with different links and different anchor texts but are targeting to the same page.Doorway-pages-redirected

They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. If a visitor clicks through a doorway page, they are redirected to some other location on the web without their knowledge. It is some kind of cloaking and falls under a Black Hat SEO technique.

According to Google Webmasters:

Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.

 Doorway Pages SEO is a threat to bloggers and affiliate marketers:

Since doorway pages are very helpful for the bloggers to improve their search rankings and also improve their revenue, the technique is being used by many websites online. Not only bloggers, but even the affiliate marketers will now have to suffer from this update. The webmaster team has also mentioned that the pages which are solely built for drawing affiliate traffic and sending users along without creating unique value in content or functionality are going to get affected.


So, this means that the sites built only for affiliate marketing without providing any quality content will also be under the radar. It’s, however, a good news for the counterpart. The bloggers and the affiliate marketers now need to take care of this update and make changes accordingly so that your sites won’t get affected by updates like these. It’s better to improve the quality of your site. If having any queries regarding SEO Algorithm Penalty on Doorway Pages by Google, let us know in the comment box below.

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About the author 

Imran Uddin

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