January 20, 2023

The Key Video Marketing Terms Every Business Owner Should Be Aware Of

The world of marketing is incredibly broad and diverse, full of industry jargon and technical language that can baffle the unfamiliar. It’s imperative that business owners familiarise themselves with these terms to ensure they are implementing an effective strategy.  

Video content has boomed in recent years, with countless brands incorporating the format into their digital marketing strategies. Video marketing comes with some of its own unique terms that business owners must be aware of. We’ve listed some of the key terms below. Read on to check them out.  

Key Performance Indicator 

Establishing clear and defined goals is an important part of any video marketing campaign. These goals can be relatively small and easily achieved, or they can be bold and highly ambitious. Regardless, as a business owner, you need a way to measure the success of your video marketing campaign to assess whether or not you have met your objectives.  

This is where the key performance indicator (KPI) comes in. By choosing an individual or a set of parameters to monitor, you can accurately evaluate how your video marketing campaign has performed. You could look at direct interactions to measure the success of your video, such as view count, likes, shares, or the number of subscribers generated. You could also look at more indirect statistics, such as sales. However, you must be able to correlate these figures with your video content to make an accurate comparison. 


It doesn’t matter how expertly shot and edited your video content is. It will all be for nothing if nobody is watching it. This is why distribution is so important. It is how businesses can ensure their videos are being seen by not just large audiences but the correct audiences.  

One of the most effective ways to properly distribute your video content is by enlisting the help of a media services provider like Red Bee Media. Red Bee’s Playout service can offer a cross-device distribution solution that targets specific demographics. Visit the Red Bee website for a more detailed explanation of Playout 

Live Streaming  

In recent years, live streaming has become an internet sensation. The success of platforms like Twitch has catapulted previously niche streamers to bona fide celebrity status, and the platform saw an average of 2.58 million concurrent viewers in 2022.  

When live streaming first took off, it was most popular in the video games industry. Streamers would broadcast themselves playing games as they chatted and interacted with their audience. Today, live streaming covers an enormously broad range of content, including beauty and makeup, cooking, art, or simply chatting. Brands would do well to recognize the potential there is in the live-streaming industry, and many companies are already taking steps to target this booming market. Paid partnerships with established streamers are an effective strategy, while other businesses are looking to livestream videos of their own, broadcasting things like product previews, instructional videos, and Q&A sessions.  


The idea of the hashtag was first popularised by the microblogging platform Twitter in 2007. It is used to categorize content and group it with similar posts across a particular platform. Hashtags have been around for some time but are still widely used, with other platforms looking to emulate the success Twitter saw from using the feature. TikTok has made excellent use of hashtag features, with users tagging their videos to engage with specific communities on the app. Brands should pay close attention to hashtags and ensure they are using the correct ones in their content to reach the right audiences.  


Use this guide to improve your video marketing knowledge and learn some of the practice’s key terms.

About the author 

Kyrie Mattos

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