Following the emergence of the digital era, many corporations have taken their marketing strategies online to expand on their consumer base through greater levels of advertising. At present, there are over 4.4 billion internet users, which is a growth of 1,125 percent since the year 2000. With such a vast array of people on a global basis having access to the internet, search engine optimization, or, as it’s more commonly called, SEO, can be highly instrumental in future business growth.

As a result of the immense business potential, we’re going to take a look at SEO, what it does and how it can be successfully used to help companies advertise their products and services to a far wider audience.

Identifying Elements of Pop Culture

“The Top 5 Best Moments in Game Of Throne” (CC BY 2.0) by BagoGames

Search engine optimization is the process of acquiring a greater quality of traffic through organic search engine results. In recent times, pop culture has embraced SEO and its marketing potential. As many people typically go to one of several search engines to answer many of their day-to-day queries, its easy to fail to realize that such search engines have a strong impact on us as users as they have the ability to control the answers to our questions.

Due to popular culture, keywords and trending topics generally returning the most search results, gaming sites are beginning to center many of their new products around popular films and television franchises. Online platforms such as Karamba casino for Canadian players have identified various contemporary trends and themed several of their casino slot games accordingly to generate greater traffic through organic searches. With Game of Thrones and Lara Croft inspired titles available, the platform has optimized the prospect of appearing further up the list of search results due to the immense popularity of both franchises.

How Does it Help Businesses?

SEO has the potential to help businesses in many aspects of their online marketing strategies. First and foremost, organic searches are often the primary source of web traffic, and with visibility more important than ever before, website performance is becoming a critical component to long-term success. Moreover, with organic searches seeing their strongest visit growth in the last few years, optimum SEO is central to engaging users and completing sales. Additionally, favorable user experience can assist hugely in achieving a better organic ranking and thus more traffic.

With SEO being the process of optimizing website content, which includes anything from images to keywords and general text, it can have a significant impact when it comes to business expansion. As stated earlier, with much of the world’s population now being online, brand awareness and consumer engagement are two of the ways in which SEO can help a business. Generally, the majority of internet users are more likely to click on one of the top five search suggestions, and with SEO seeking to assist in gaining a position in the top search engine results, the awareness around a business brand could be enhanced. In turn, this can increase consumer engagement and allow for positive relations to be formed, along with a further revenue boost.

Influencers, Self-Starters, and YouTubers

SEO has been vital to kick-starting the careers of many popular self-starting influencers and YouTubers in modern society, as they have developed a basic understanding of optimization. Much like business websites, platforms such as YouTube present search results in an optimized manner. Modern-day influencers often focus on including as many keywords as possible in their blog post or video titles to appear in as many search results that relate to trending topics.

Furthermore, encouraging subscriptions and additional audience interactions are central to the way in which the YouTube algorithm works. Visibility and popularity are key, and that is the reason that many influencers often promote subscribing or following at some point in their blog post or video. Besides following and subscribing, audience interactions also ensure that content is effectively optimized through SEO. Just like Google, YouTube prioritizes popular content, with comments being one of the metrics used to determine consumer interest.

The Significance of SEO

It’s clear to see why many businesses are looking to SEO in their efforts to grow their consumer base on a global level. Through optimized search engine results that seek to generate a heightened quality and quantity of traffic, business development is a real possibility, even for self-starting social influencers.

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