For the last decade, people are spending more time on online platforms such as YouTube, Instagram, X (Twitter), or TikTok rather than traditional media platforms. Since that’s the case, we see that video marketing has been on the rise. Brands and businesses are working with content creators on social media platforms in order to promote products and engage audiences. This strategy has so much power in the modern world for brands; that’s why you need to know what video marketing is!
In today’s article, we’ll have a discussion about what this strategy is and its basic concepts. Before wasting any more of our time, let’s get started with it!
What is Video Marketing?
Video marketing is a solid strategy for brands and businesses. With the help of visuals and storytelling, brands can build connections with their audience in order to promote their products, services, ideas, and more so that they can expand their customer base and authority in their industry.
For this strategy to work, brands and businesses are creating video contents that represent their values, styles, and goals to have better brand awareness, a product showcase, media in education, or simple encouragement for users to take action. After that, they distribute these videos across numerous social media platforms. Some of the most preferred platforms for video marketing strategy are like this:
- YouTube: On YouTube, you can run long contents and aim to build a subscribers base so that you can increase your authority.
- Instagram: Instagram is an amazing place to distribute short video forms thanks to Reels and Stories. Also, on Instagram, you can increase your sales more than other platforms thanks to Instagram market place.
- TikTok: Same as Instagram, TikTok offers an environment where you can publish short content. Thanks to TikTok’s environment, you can get a chance to go viral on social media which can translate into better brand awareness and sales.
With these platforms, brands can build solid and better video marketing strategies!
Why Video Marketing Matters in Today’s Digital World
As you might notice, video content can capture attention of users much more easily than regular texts and images because it requires less focus thus it can effortlessly encourage users to interact, share and engage with it. Since that’s the case, brands and businesses can increase their engagement rates and brand awareness on social media. All these improvements translate into success in the competitive world.
Additionally, with video marketing strategy, you can create an excellent storytelling with your content so that you can get a chance to build an emotional connection with your audience. Video marketing strategies can give you a freedom to experiment through product demonstrations, testimonials, or behind-the-scenes content.
According to Synthesia’s data:
- 85% of internet users in the U.S. watch online videos regularly.
- 54% of consumers want to see more video content from brands they support.
- Businesses using video grow revenue 49% faster than those that don’t.
These numbers show us that growing influence and power for videos in today’s marketing strategies as well as answering our questions, what is video marketing?
Fundamental Concepts of Video Marketing
To have better understanding of the concept, we should focus on the fundamentals of video marketing such as types, channels (platforms), and key metrics. Let’s start with the content itself.
Content Type
There are most common three content type when we are talking about what is video marketing. These are as follows:
- Explainer Videos: As the name implies, these videos aim to explain the product or brand with clear, on point and concise tone without any verbiage so that viewers can understand effortlessly.
- Product Demos: These types of content are generally short and easy to follow. In these videos, you can show how your products are working and what purpose they serve. In this way, you can hook the viewer and convince them to buy your product.
- Testimonials: Testimonials are kinds of reviews from your previous customers. In these videos, you can use them. They can share their experiences with potential customers so that you can increase your credibility and sales because there is no better source than first-hand experience!
Distribution Channels
These are the channels that you can execute video marketing strategies!
- Social Media: You can say that social media is bread and butter for video marketing. It’s crowded, fast, and full of advantages for brands which make them perfect place to reach a broader audience.
- Video Ads: With video ads, you can target audiences on Facebook or YouTube.
- Email Marketing: To improve click-through rates, brands are embedding videos in their emails. This is a quite common way to improve engagement, however, there are too many scammers out there and people may get confused so use it wisely.
Key Metrics
With these metrics, you can easily evaluate your strategy and its effectiveness!
- Views: These are the indicators how many times a video is watched which means that you can see how far is your reach.
- Watch Time: Watch time is quite simple, it shows us that how much time was spent on our content by users. It is an indicator for engagement rates.
- Conversion Rates: Measures how well videos lead to desired actions, such as product purchases or sign-ups.
Leveraging YouTube to Enhance Video Marketing
Since YouTube is indispensable for video marketing, we need to address it specifically here. YouTube offers brands and businesses a place to increase their sales, reach, visibility, and more so that they can build a community around their brands. Also, with YouTube, businesses can effortlessly attract viewers through both organic search and targeted ads. In this way, they can secure their long-term success on social media.
However, you need to be an established channel on YouTube since there is too much competition. But isn’t it quite hard to grow from scratch? Yes, it is; that’s the reason why a lot of brands, regardless of their authority, buy YouTube subscribers so that they can skip past all the struggle and improve their video marketing strategies.
When you purchase YouTube subscribers, you can easily increase your visibility and reach on the platform. This increase can translate into more clicks, likes, comments, and shares, which means that you can build authority and grow your audience quickly. Since YouTube is the second largest search engine, you can improve your overall ranking results. In no time, you can see that your video marketing strategies will pay off and increase your sales, all thanks to buying YouTube subscribers.
Well, right now you know what is video marketing and how it can help your brand increase your awareness and sales with a well-executed plan. Until next time, take care!
Frequently Asked Questions
How much does video marketing cost?
Costs heavily depend on your production quality and the platform. To have a general idea, simple videos cost approximately $100, on the other hand, professional campaigns can reach up to thousands.
How can small businesses benefit from video marketing?
They can increase brand visibility, build trust, and drive sales using affordable content like product demos and testimonials. These are simple but quite effective things to do. Also, you’ll notice that you don’t need to spend way too much effort and time into them. Just know your audience, strengths and play onto them.
How do you measure video marketing success?
Keep an eye on your stats such as likes, comments, and shares, also ROI rates so that you can see what is working and what is not. In this way, you can make changes and reach your goals faster.
