Mark Zuckerberg is making sure that users of Facebook stay intact with the app by experimenting with various features and adding new features in the app. Facebook has come up with a new feature of ordering food through the app itself. In a recent blog post, Facebook announced the launch of the new feature where it also mentioned that this new feature was being tested since a year.
Well, if you are thinking that Facebook has created its own massive restaurant industry, then you are wrong. Instead, the company is partnering with existing food delivering services such as EatStreet, Slice, GrubHub, Delivery.com, ChowNow, DoorDash, Zuppler, and Olo and also popular restaurants such as Papa John’s, Wingstop, Panera, Chipotle, Five Guys, Jack in the Box, TGI Friday’s, Denny’s, El Pollo Loco, and Jimmy John’s so that you will be linked to those food ordering services for restaurants that support them through Facebook.
A Facebook’s spokesperson told that “People already go to Facebook to browse restaurants and decide where to eat or where to order food, so we’re making that easier.”
You can order food from the “Order Food” area under the Explore section where you will find all the local restaurants. After selecting the restaurant hit the “start order button”. If a restaurant supports more than one food ordering service, then you can select any one of them. Once after selecting a service, Facebook will open an in-app browser that navigates you to the any of those food ordering websites where all the ordering food part takes place. Users can also use the app’s search bar to find a restaurant and its related posts.
The company says you will be able to place pick-up or delivery orders depending on the restaurant. A person is more likely to make better choices with the comments mentioned from any of the friends.
The company has been testing this feature since last year and after responding to feedback and adding more partners, Facebook is rolling out this feature everywhere in the US on iOS, Android, and desktop.
What do you think about the new in-app food ordering feature? Share your views in the comments below!