August 13, 2018

Why you should use email marketing to grow your business?

Email marketing is the most efficient and relatively cheaper way to grow your business.

You might be wondering, “Who is using emails these days?”

The answer is everyone. There are about 3.7 billion email users in the world.  Even though there are several communication channels available to use, many still prefer emails over an instant message or WhatsApp. Business, companies, professionals and experts still prefer to use emails for official communication.

There are over 6.32 billion email accounts. This figure is predicted to reach 7.71 billion by 2021 which is a growth of more than 22% – Radicati Group (2017)

You need an email id if you want to sign up for any website, app or social media platform. The best part about email marketing is that most users provide their emails voluntarily when they sign up for your service.

There are many reasons for you to use email marketing since it is still one of the best performing marketing strategies out there.

High Return on Investment (ROI)

If you’re a business owner, your primary concern is if this strategy is worth investing. In fact, the email marketing market is estimated to reach $22.16 Billion in 2025.

Benefits of email marketing to grow your business - return on investment

According to the study conducted by the DMA Insight, the average ROI on every pound spent on email marketing is £30.01 in 2017 which is a little more than the average ROI in 2016. It means that the email marketing has outperformed the other marketing strategies when it comes to Return on Investment (ROI).

Meanwhile, the average ROI on every pound you invest in email marketing has increased by 2 pounds this year. The average ROI on every pound spent on email marketing is £32.03 in 2018, a recent study conducted by DMA says.

If you are not already investing in email marketing, it is time to start now.

Email marketing is simple and easy to use

These days, it has become very easy to set up and send emails for marketing. You don’t need to know any coding or programming. With only minimal technical skills, you can easily setup automatic email senders for your website and product.

There are several email marketing tools available on the internet. Some are even provided by web hosting providers also in the c-panel. However, I have recently discovered SendPulse – an automated email marketing tool where you market through emails and collect statistics about user engagement.

You should check it out for your brand, as it is free to use for 2500 email recipients. The best part about this tool is the email automation tool. The SendPulse automation 360 is a simple drag and drop event creator tool where you create visual algorithms for autoresponders.

For example, you are running an e-commerce website and one of your users added few products to the cart before leaving, you can set up an autoresponder event where it reminds the user about the products in the cart through a fully customizable email.

Using the SendPulse Automation 360, you can easily set up customized automation events which can send emails to your customers reminding them to return to your website. The custom algorithms increase the chance of click-through rate. I recommend you check it out.

Impressive Customer engagement

As a result of emails sent to customers based on previous shopping habits, 81% of US shoppers have purchased something either online or in a store. Almost 60% of customers prefer email for communication from brands.

While 61% of the consumers say they like receiving promotional emails weekly, about 28% of them would like to receive them more frequently. Over 70% of consumers said that their preferred and favorite channel of brand communication is through emails.

However, only one in five consumers said that they read every email newsletter they receive, according to the “North American techno graphics survey” conducted in 2014 by Forrester Research.

All the statistics above point to the same thing, that the email marketing is an effective strategy that most consumer like to interact through and prefer to engage with.

Scalability factor

Since email marketing is easy to set up and execute, the scalability factor is huge. May it be 1000 or a million users, the email marketing is easy to execute. Depending on the growth of your business, you can easily increase your marketing efforts based on that.

Benefits of email marketing to grow your business - scalability factor

From small businesses to big corporation, email marketing is an effective and almost cheap strategy to invest in. It doesn’t matter how big your company is, you can find email marketing tools online at affordable prices and also premium solutions.

Statistics and User engagement

Independent of the email marketing tool you’re using, you can easily get the statistics about the user engagement of your emails. Even if you’re not using an email marketing tool, you can easily generate custom links to track your customer or user engagement.

Benefits of email marketing to grow your business - statistics and user enagagement

However, it is not necessary since almost all the email marketing tools available on the internet provide statistics and analytics tools to track user engagement.

These benefits provide even more reasons to use email marketing strategies. If you’re not using this strategy for your business, you should start now.

I hope this article helped you know the benefits of email marketing in growing your business.

About the author 


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